Radio daily (Feb-Mar 1937)

20 RADIO DAILY Tuesday, February 9. 1937 CONGRATULATIONS TO JACK ALICOATE On his bringing to Radio the same gualities of insight and enterprise that made Film Daily the best obtainable barometer of who's who and what's what in the film industry. A. L. ALEXANDER * WITT! THE WCMCN * By ADELE ALLERHAND nOSIES are being handed Poppy Cannon at the Maxon Agency for making ' people's mouths water She's the copywriting lass who pens the commercials on the "Heinz Magazine of the Air" program Commercials should be fun not the price you pay for listening in according to Poppy She does it this way when she's talking about food creates word pictures to call up memory of past repasts When Bill Adams anouncer on the Heinz program feels the hunger pangs the Cannon gal knows she's written a good commercial Yet other programs get results too by mere repetition of the sponsor's name and product What's the formula — if any? Pherbia Thomas Thornburg she's sister to fast-talker Lowell Thomas may soon take the ether with a series of lectures on Japan from then on it'll be just Nippon talk begging your pardon Shari Kaye's back with the Al Donohue outfit at the Boston "Normundie" to be aired over the Mutual she licked old man flu contracted while working in flood territory Songbird of Passage Benay Venuta recently returned from Florida and the Hollywood Yacht Club has just left by plane on a list to her husband.... Sylvia Cycle operatic uarbler through with concerliz ing pro tern returns soon to the airwaves in a series of afternoon duel pro Hr<"»s. . , .the male al the combination being baritone Stuart Cracey. whose farml'y own a Geneva, A'. Y. newspaper. "Let's Visit Sunday night intimate broadcast from actual homes of typical New Yorkers has unearthed a new fact concerning the more voluble sex Women answer questions more quickly than men according to the two announcers And ask them, too? Stoopnagle and Budd have taken unto themselves a lady stooge very blond Jean Banks first gal to invade the sacred precincts of Stooptopia. Scribe Margaret Widdemer who majors in the two P's — prose and poetry — will teach aspiring authors i.e the whole world how to set it down in black and white.. ..Wednesdays over NBC Her new tome "This Isn't the End" tells things about the radio world She tells things to it and calls her program "Do You Want to Write." 'Tho Patti Pickens of the inseparables is "going places'' by herself following in Sister Jane's footsteps the Clan Pickens continues to function as a unit Alta Pickens don't let em separate you! And speaking of sisters Yvonne. . . .sixteen year old Infanta of the family of King femme quartet of the air is now soloist for Horace Heidt The Brothers Warner have tested the four royal damsels for screenie purposes any day note their subjects will see as ivell as hear them Vive the Kings! Martha Mears' imitation of Kate Smith was so good it (dmost fooled Kate. The haus frau's morning is brightened by Murianna Smillie Directress of Mannequin School she does it with allusions to allure sartorial suggestions hints on husband-holding. .. . and pointers on poise over W INS Jean Arthur. the screen-gal will guest-artist it on the Rudy Vallee program Thursday. Rose Kay tells who went where and wore what over W HKC Columbus. A woman's-eye-view of the news that's what Kathryn Cravens gives the world over WABC. For some reason many of the radio powers that be have turned thumbs down on the little woman as commentator According to Kathryn ex-actress of stage silents and ether it's the female of the species who can tell all and make it effective She left KMOX St. Louis and moved to WABC to prove it could be done Jeannette Land sec to WOR exec is back from her Bermuda trek cafe-au-lait as the proverbial berry. No more M.C.ing for Ar lene Francis she's left the exclusively female "Hour of Charm" but continues in feminine society in "The Women" The Chez Paris Chicago glitter-spot will add Gertrude Niesen radio glitterer to its show Feb. 15 Gertrude's been writing lyrics for of all things Chopin On account of La Niesen is a night club singer it's probably the Nocturnes. The singing Claire Bcrnice just signed by Rockwell O'Kccfc flies Miamiward deserting the "Waltztime" program by medico's mandate she'll tour a bit when her Southern interlude ends before returning to the air.. ..The other Claire Ina of the drah-ma will bring sophistication to the ether veddy veddy soon when script details are decided on by the Lyons office Vocalist Virginia Verrill leaves off vocalizing at the Paradise Saturday heads Lakewoodward for a week then back to Broadway to join Lombardo at the Paramount then off to Horace Greelyland this summer to commit.... a "Follies" for Goldwyn The Mel's and radio's goldfish Helen Jepson goes Hollywoodward for the same purpose.