Radio daily (Feb-Mar 1937)

24 RADIO DAILY Tuesday, February 9. 1937 DAVID HARUM", five-times-weekly drama serial from NBC and sponsored by Bab-O, gets renewal Feb. 22. LITTLE JACKIE HELLER, now at the Grosvenor House, London, doing very well, thank you; will guestar from across the seas on NBCJamboree, Thursday night at 10:30. Jackie succeeded Sophie Tucker in the House. HENRY WADSWORTH LONGFELLOW will receive radio recognition when NBC commemorates the 130th anniversary of the poet's birth, with reading of his life by William Lyons Phelps. Program to be aired Feb. 20, start-off for a week of features dedicated to America's greatest writing aces. Lee Henderson, Akron's first fulltime femme announcer, has joined the staff of WJW. She formerly was in Toronto. PATE OIL CO. has signed for a weekly Sunday program from 2 to 2:30 p. m. over WTMJ, featuring Sugar-Coated Institutional Plugs PHILADELPHIA — WFIL listeners are getting mild doses of institutional radio plugs, but don't know it. Contest tie-in with the "Classified News of the Air." period airing four times daily including spots and platters, gives a single key word each broadcasting day. Add them all together and they tell you that radio advertising is the greatest media in creation. Best 100 sentences of the week get free ducats to movie houses, pix palaces getting cuffo plugs for the passes. choruses and glee clubs in the metropolitan area. TWO WEEKS after they came to WTMJ, Milwaukee, for an audition, the Serenaders' Trio were signed for their first commercial program over the station and are heard Sundays at 11 a. m. each week. The boys are Don Morland, Wayne Dickerson and Nelson Knoop. Akron now has its own community sing, a half hour every Wednesday night at 8:30 from the Palace theater over station WJW. Program is sponsored by the Bear Furniture Co. Doc Williams conducts the weekly event. Purv Pullen, for years an entertainer with Ben Bernie's band, has started a series of programs over WADC, Akron. He calls the program the "Safe-d Club," with a tie-in safety note for juvenile listeners. It is heard 15 minutes each night except Saturdays and Sundays. Carl Ayers provides piano accompaniment. Two new additions to the staff of WROK, Rockford, 111., were effected recently with the engagement of Maurice P. Owens of Rockford and THE TAVERN The Showman's Rendezvous SALUTES T H E N E W RADIO DAILY AND THE BRILLIANT INDUSTRY IT REPRESENTS Extending a fraternal invitation for the members of the Microphone Art to join the Coterie of Stage and Screen personages who make The Tavern their meal-time meeting place. Make this YOUR Luncheon, Dinner and Supper Club. THE TAVERN 158 WEST 48th ST. "TOOTS" SHOR William R. Traum of Chadwick, 111., as anouncers. Owens, previously engaged in dramatic work at the station, is now in charge of the station's sports department. Traum has conducted a radio column for several northern Illinois weekly papers and comes to WROK from the Mt. Carroll Mirror-Democrat. Only 19 years of age, he is one of the youngest announcers in the field. WNEW will be part of the huge Flood Relief Benefit together with NBC, CBS, and WOR, contributing artists, orchestras, etc. 12:30-2:30 Feb. 11. Incidentally, Red Cross has acknowledged the receipt of $4,223.20 from WNEW for flood relief fund. A new feature broadcast on WSOC is "History of the News" which is presented each Tuesday evening at 8:00 o'clock by Dr. Warren G. Keith, professor of history of Winthrop College, Rock Hill, S. C. DRAMA OR OPERA? Take your choice on the NBC net Friday night. For the picky, this night should please. At 8 p.m. EST, Cities Service presents the Jewel Song from "Faust", to be sung by Lucille Manners with Rosario Bourdon's ork and the Revelers. At 10:00 p.m. EST, same evening, Campana's First Nighter will offer Don Ameche and Barbara Luddy in an original drama. Both shows, the opera and the drama, come from CBS studios. Southern New England Telephone Co., Hartford, on Saturday started a program on WDRC, Sundays, 12 noon to 12:30 p.m. Sponsor is using library recordings. Batten, Barton Durstine & Osborne, Inc., New York, placed the account. "YOUR HIT PARADE" and "Sweeptakes" will add fifteen more minutes of melody to present half-hour show beginning Saturday night over CBS. Carl Hoff continues to wield baton with Buddy Clark and Edith Dick vocalizing. DONALD NOVIS, ex-fighter, crooner and Romeo, returns to the air waves tonight after a year and a half lay-off. Donald does a turn for Jack Oakie's "college" show at 9:30 EST. Those dizzy, daffy, de-lovely comics, Block and Sully, will also be on hand to supply necessary humor! GILMORE CIRCUS, variety mogram originating from Hollywood, sponsored by Gilmore Oil Co., Los Angeles, starts next Monday, 6:30 — 7 p.m. on five Pacific NBC Red network stations. Raymond R. Morgan, Inc., Hollywood, placed account. ART Shaw and his Shavians will make merry at the Meadowbrook, Cedar Grove, N. J., for two weeks, beginning Feb. 17— with a Mutual wire — three broadcasts a week. LYNN MARTIN and the Merry Macs are to provide musical atmosphere for the Burns and Allen program when the funsters begin their new series — sometime in April. CHARLEY DORNBERGER and ork will guest of honor it on the Phil Baker program Feb. 14 and 21 — over CBS from Florida. Oscar Bradley, conductor, will stooge instead of conducting. THE "AWARD OF MERIT" certificate tendered outstanding radio program of the week went to Rubinoff and fiddle at the end of his 6:30 W ABC-CBS broadcast Sunday. RUSS MORGAN and orchestra take over the Philip Morris program — Saturday — with Rudy Vallee, Ferde Grofe, Paul Whiteman and Guy Lombardo on the musical welcoming committee. MIFF MOLE, trombone-playing ork leader, just signed to record for Vocation, will use two orchestras — one swing band with the monniker Miff's Molars and his own band of fourteen men. THE CARL HOFF CBS Hit Parade extends its time from 30 to 45 minutes, effective Feb. 13. PAUL WHITEMAN will follow Ted Lewis at the Biscayne Kennel Club, Miami, beginning Feb. 20. WAYNE KING and his orchestra will continue to hobnob with Lady Esther for another year — renewal of contract effective on broadcast of Feb. 22. MUSICAL BACKGROUND for bazooka solo by Bob Burns will be provided by Jimmy Dorsey Thursday on the Bing Crosby Kraft Music Hall program, from Hollywood. Finger On Liquor Newark — Stale Beverage Commissioner Burnetl states positively that laws will be passed in the state legislature banning all contests over the air that have to do with liquor unless radio stations behave. The way for them to toe the mark, according to the Commissioner, is for them to cooperate without legislation.