Radio daily (Feb-Mar 1937)

-RADIO DAILY l# <r Showmanship # ^ 8 No Radio-Film Fight Seen by Wm. Paley (.Continued from Page 1) conditions usually shape themselves automatically so that they get it", he declared, adding that both the movie and the radio industries are making real efforts to solve problems and smoothe out difficulties. Competition in radio is so keen, he says, that screen stars who used to hurt themselves by poor showing on the air, are automatically weeding out. The same competition is helping them build more fans by appearing in better air entertainment. Hollywood will be America's television capital, when television arrives, in the opinion of Paley. Here are some things he thinks about television: It will be two years before sets start selling. It will be a long time after that before television will have any audiences outside of the big cities, because of the limited radius of television reception. Broadcasters will have to finance a long period of sustaining programs while they build audiences big enough to attract advertisers. General Foods Starts 13-Station Spot Series (Continued from Page 1) Capt. Frank Hawks, the speed flyer, over 13 stations in the East and MidWest. Program is being broadcast Mondays, Wednesdays and Fridays, 5 p.m. "The Hawks Trail" is the title of serial and an extensive premium campaign is being u?ed along with the discs. Thirty-two different premiums appealing to children are being offered in exchange for Post Bran box tops. Stations on list WLEU, KTBS, KFBK, WIBX, WKY, KGNC, KRNT, WTAQ, WOC, WMBD. WOOD, WFAM, KFH. Fifty Stations Attend the Canadian Convention (Continued from Page 1) ager of Canadian Broadcasting Corp., assured the broadcasters of the corporation's cooperation. New officers elected were: President, Harry Sedgwick, Toronto; Vice-President, J. Elphycke, Edmonton. Directors: Wm. C. Borrett, CHNS, Halifax; J. Beardall, CFCO, Chatham; H. C. McLaughlin, CJRC, Winnipeg; A. A. Murphy, CFQC, Saskatoon, and Phil Lalonde, CKAC, Montreal. 'Iron Master" Quitting American Rolling Mills Co., Middletown, O. (Armco sheet iron) will discontinue its "Armco Iron Master" program on the NBC-Blue, Tuesdays, 10-10:30 p. m., after the Feb. 23 broadcast. New Colombia Stodio Columbia Broadcasting System has opened a new auxiliary studio atop the building at 799 Seventh Avenue. New York. Fels Naphtha program currently airing from new site. Plugs Pile Up Biz BENTLEY'S Kansas City Credit Merchandiser airing fifteen minute program daily from WHB consisting of music, songs, dedications, gags and non-serious commercials. Recently started contest to tag program. Followed up with dedication stunt, plugging neighboring cities twice weekly. Sponsors, originally heard only on spot announcements from same station, announce increase in sales weekly because of airings. Newspaper Plugs Serial Promotion Manager W. O. Wiseman of The Omaha Bee-News, Omaha, while casting around for a radio idea recently, happened on the fact that the paper's night police reporter, Bernard Henry, and the Central States Broadcasting Co.'s general manager, John Henry, had written a radio mystery play several years ago. The play, never presented, was dragged out of storage, dusted off and broken up into 13 chapters. Result was the start of one of the most unusual radio-newspaper tieups ever devised. "Murder on Schedule" was started Jan. 18 and is being presented on Mondays, Wednesdays and Fridays at 10: 15 p.m. by the KOIL players, directed by Arthur Faust. On the same days the chapter is printed in both the morning and evening edi F.C.C. Discontinues 24-Hour Flood Watch (Continued from Page 1) Assistant Chief Engineers, A. D. Ring and a. W. Cruse, into the recently flooded areas for the purpose of ascertaining first-hand knowledge of what lessons have been learned during the recent emergency which would be of benefit to the Commission in coordination of effort in the event of future emergency. Agency Signs Ball Player Buddy Hassett, star first baseman for the Brooklyn Dodgers, and possessor of a tenor voice, was signed with the Artist Syndicate of America, the Matty Rosen William Miller combo. Agency will peddle ball player with a new idea to the radio people. Cassel to Films Walter Cassel, who left the Sealtest Saturday Night Party with his contract still calling for two more weeks, was signed yesterday by Warner Brothers for the male lead in "Desert Song." Cassel was released from his radio commitments when sponsor signed Donald Dickson. Carnation Milk Renew Carnation Co., Milwaukee (milk) has renewed its NBC-Red network program, Mondays, 10-10:30 p.m., until the end of the year. Program features Frank Black and his orchestra. tions of the Bee-News. Similarly every day of the presentation eight clues are scattered in the newspaper's want ad sections. Readers and listeners are to assemble these clues and present their own solutions in a contest. First prize is $100, and 20 more prizes of 10-volume sets of mystery stories are offered. Hats for New Jokes New Willard hat program started off with a bang over KRLD, Dallas, when sponsor made offer to trade gags for product. Program, aired every Friday at 6:30 p.m. from this station is recorded and then rebroadcast over KRGV, Weslace and KFRO, Longview, Texas. Stunt is to have listeners submit jokes to the station, and the sponsor pays off each week with three of their hats, per station, to winners. If idea pulls, sponsor will enlarge list of stations carrying show. Taxicab Tieup for KMBC Kansas City's KMBC has created a new outlet for informing the public of their programs. Station made tieup with a fleet of 300 taxicabs. Idea is for the cabs to use space plugging the station's shows one week in the month. Sponsors are happy to get this extra exploitation, figuring on a definite market from taxi-users. Wednesday, February 10, 1937 Tastyeast Settles Braddock Contract (Continued from Page 1) walking out on sponsor after the third week. Show was a dramatization of the fighter's life, written by the expert sports writer, Jack Kofoed. The Peck Advertising Co. substituted the fourth week, with a variety show. On the fifth week, Braddock was recalled, appeared two weeks and then was off permanently. Joe Gould, Braddock's manager, did not instigate legal action against the sponsor, preferring an amicable settlement, which was arranged the other day. Red Cross Show Free For Stations at Large William Wrigley Gum Co., sponsors of the two-hour Red Cross benefit broadcast tomorrow night, has designated that any chain or local station in the country may pick up the airing at no cost to themselves. William S. Paley, Lennox Lohr and Alfred McCosker, heads of the three coast-to-coast networks have charge of the radio end of the benefit. Production to be handled by Sam Harris, Howard Dietz, Mark Connelly, Billy Rose and others. Among the New York stations airing the show will be NBC, CBS, Mutual, WHN and WNEW. Broadcast time is 12:30 to 2:30 a.m. and emanates from Radio City Music Hall. GOOD LUCK TO YOU, JACK, and to "RADIO DAILY" From W. RAY JOHNSTON and MONOGRAM PICTURES CORPORATION