Radio daily (Feb-Mar 1937)

VOL. 1, NO. 4 NEW YORK. THURSDAY, FEBRUARY 11. 1937 FIVE CENTS Webs In Billing Dilemma No Issue Tomorrow Due to ihe Lincoln's Birthday holiday, there will be no issue of RADIO DAILY tomorrow. Rate Card or Account Method Discussed at Conference by Officials of NBC and CBS Systems RADIO COURSE ADDED AT INDIANA COLLEGE Terre Haute, Ind. — The Indiana State Teachers' College here will offer a formal course in radio broadcasting technique under direction of Dr. Clarence Morgan, director of radio college programs, with the opening of the spring term in March. The school will equip a two-room radio broadcasting unit in Administration Hall, one room to serve as the studio for presentation of plays, musicals, lectures and other programs, and the second, constructed with an inclining floor, to provide space for spectators watching the broadcasting through glass-panel wall. The latter room students will use for class work. Station WBOW in this city will provide the outlet for the programs. Omaha — A class in announcing is being taught at the Municipal University of Omaha by Bob Cunningham, KOIL program director. WAAB "Marriacje Clinic" Goes National on Mutual Boston — "Marriage Clinic," on WAAB, local key outlet for both Colonial and Mutual networks, will be heard nationally via the latter chain beginning Feb. 15. Show will go on at 10:31 10:45 a.m. Organ s (Continued on Page 8) Television Shows Seen Better for Advertisers While television shows will be "» more expensive for broadcasters than radio offerings, television will give advertisers advantages in reaching a desired nationwide audience that ra ( Continued on Page 8) Monopoly on Lincoln Charles Webster, dramatic actor, has been cast to play Abraham Lincoln eight times on as many programs over the week-end. Spots include: Floyd Gibbons, "Believe It Or Not Ripley", "Echoes of New York Town", "Palmolive Beauty Box Theater", "Radio Guild". "Death Valley Days", and two sustainings. Webster never played Lincoln on (he stage. | RECORD SIZE AUDIENCE FOR FLOOD BROADCAST Tonight's mammoth benefit performance emanating from the Radio City Music Hall for the benefit of American Red Cross flood fund will be heard by a night audience of record proportion. It will be the first time that all three major networks, NBC, CBS and Mutual will play a program simultaneously for two solid hours, from 12 midnight to 2 a.m. William Wrigley Jr. is the sponsor. Masters of ceremonies will include Major Bowes, Noel Coward and others while stars already lined up for the program are: Honorary chairmen of the benefit are Mayor F. H. LaGuardia, W. G. Van Schmus and J. J. Shubert. Chairmen are Leonard Sillman and Alan Corelli; Managers, Ben Boyar and (Continued nu Parte 8) KOB Joining NBC KOB at Albuquerque, highest powered station in New Mexico, will affiliate with NBC this summer. A clear channel station, KOB operates on a frequency of 1180 kilocycles with a power of 10,000 watts. It is pioneer broadcasting station of Southwest and is making its first national network affiliation in joining NBC web. Philadelphia. — Manufacturers of radio apparatus and phonographs in the United States reported a substantial increase in employment and a pronounced increase in production in 1935 as compared with 1933, according to preliminary figures compiled from returns of the recent biennial census of manufacturers, released by Director William L. Austin, Bureau of Census. Industry employed 44,792 wageearners in 1935, an increase of 36.2 16 P. J G. SERIES ALL ON NBC CHAINS When the "Life of Mary Marlin" goes on the air under the sponsorship of Procter & Gamble Co., Cincinnati, on March 29, NBC will have 13 shows on its network, exclusively, sponsored by P. & G. Programs, with the exception of two shows, are using only daytime periods. "Life of Mary Marlin," a script program, will be heard on two NBC networks. On the (Continued on Page 3) Nat'l Biscuit Program Switching to Columbia National Biscuit Co. (through McCann-Erickson agency) switching from their present Friday night NBC spot to CBS. New program, starting March 28, and heard from 8 to 8:30 p.m., will feature Victor Moore and Helen Broderick. No band selected as yet to succeed Buddy Rogers. Show will be titled "1937 Edition of Twin Stars." Keech in Partnership Kelvin Keech, former NBC announcer and now free-lancing, will form a partnership with Charles Gordon, producer, for the purpose (Continued on Page 8) per cent over 32,879 reported for 1933. The $42,910,316 in wages exceeded the 1933 figure of $29,654,376 by 44.7 per cent. Aggregate value at f.o.b. factory prices of radio apparatus, phonographs and related equipment made in 1935 amounted to $202,865,672, an increase of 70.1 per cent as compared with $119,234,930 reported in 1933. Of the 1935 total, $131,341,836 was contributed by complete radio receiving sets, as (.Continued on Page 3) Question of how to total and recapitulate monthly gross revenue of Columbia Broadcasting System and National Broadcasting Company worked itself into moot question Tuesday, and culminated yesterday afternoon in a prolonged discussion between the sales promotion and statistical heads of both networks. Mutual agreements on the release of various figures have been in effect and held for a time, only to be broken by one side or the other. Recently both NBC and CBS claimed foul on different occasions. Present situ (Continucd on Page 3) TRADE AGREEMENTS WITH 15 COUNTRIES Washington — Concessions of direct benefit to the radio industry have been obtained in 11 of 15 trade agreements thus far concluded in connection with the Government's efforts to regain foreign markets, according to the State Department. About 15 per cent of the yearly production of radio industry products (Continued on Page 8) Poll on Court Issue Being Aired Over NBC Arrangements have been completed between the Special Events department of National Broadcasting Company and the American Institute of Public Opinion (Dr. George Gal (Continucd on Page 8) Renew llapee '37-38 Erno Rapee. general musical director for General Motors Corp. Sunday night concerts on NBC, has been given another contract by G. M. covering the season starting next Fall. Signing of Rapee indicates G. M. continuing their Sunday night concerts next season, after a short summer vacation, or light concert fill-in during the hot weather. Government Census of Manufacturers Shows a Big Increase in Radio Output