Radio daily (Feb-Mar 1937)

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Thursday. February 11. 1937 RADIO DAILY 3 WEBS IN DILEMMA ON BILLING METHOD (Continued from Page 1 > ation is held in one quarter as merely a "difference of opinion". Question right now is the method of arriving at the gross billing totals, due to the approximate 10 per cent overall increase in rate cards of both webs which will be represented on considerable January business. CBS, which reported a 24.2 per cent increase for January, 1937, over that of the same period a year ago, states the figures are srtictly based on contract rates and are a true picture. The CBS billing for January was given as $2,360,740, and was the biggest January in its history. NBC figures were compiled for January and revealed a reported increase of over 40 per cent over that of 1936. This would give NBC approximately $3,500,000 for January, second only to the record breaking October last when much political dough swelled the coffers. No official total was given out however, at the request of Mark Woods, treasurer. The big increase however, galvanized CBS sales promotion and statistical folk into action. Apparently, NBC was basing its figures on the rate card and not taking the accounts individually, since many were protected for one year who had con Spots for New Departure New Departure Mfg. Co., Bristol, Conn, on March 1 will begin a new series oi station-break announcements, 12 stations scattered throughout the country. Announcements will be heard three nights a week mixed in among children's programs. Series will run for 18 weeks and will plug New Departure Brakes on bicycles. KSTP, WTIC, KSL, KSD, KMBC. WFIL, WGAR, WSB, WFAA, KOMO, and unselected stations in Los Angeles and Portland, Ore. are included in the schedule which was placed by Lord & Thomas, New York. Helen Hayes Recess Helen Hayes will wind up her Sanka Coffee series in six weeks. The Bambi scripts will wind up this series. When Miss Hayes returns to the air next fall, it will be in an entirely new vehicle. She will soon go touring in "Victoria Regina". tracts running at the time the rate card was upped. Late yesterday afternoon E. P. H. James, sales promotion head for NBC, along with Malcolm Bevel, Jr., heading the statistical division, conferred at CBS with Victor Ratner, CBS sales promotion manager, and others. Up to the time of going to press decision as to whether the account or rate card method of compiling the monthly gross, was not made known. NBC, however, is in process of recapitulating its January billings, and these will not be ready for several days now. Gov't Census Shows Rise in Radio Output (Continued from Page 1) against $70,553,334 reported as the value of such sets for 1933. Figures also include $103,964,958 for 1935 and $56,240,070 for 1933, representing the value of receiving sets for home and general use. Industry classification embraces establishments engaged wholly or principally in the manufacture of radio apparatus, phonographs and parts and accessories. Promotions at WXYZ Detroit — Russell Neff, program director at WXYZ, has been made production manager, taking the post of Brace Beemer, resigned to form his own advertising agency. Al Chance, former chief announcer, steps up as assistant to Neff. 16 P. & G. SERIES ALL ON NBC CHAINS (Continued from Page 1) Red, Mondays through Fridays, 12: 1512:30 p.m., using 21 stations, and the Blue, same schedule, but different time, 4-4: 15 p.m., using a split network consisting of WJZ, WBZ-WBZA, WSYR, WHAM, WXYZ, WBAL. The NBC-Red quarter-hour will promote Ivory soap, and the Blue period, Ivory snow. Script program is currently under the sponsorship of International Cellucotton Products Co., Chicago (Kleenex) using the NBC-Red but will sign off for this sponsor on Feb. 26. P. & G. will put the program back into the same Red period when it resumes. Compton Advertising Inc., New York, has the Ivory account. Airing Texas Ball Games Fort Worth, Tex.— Station KFJZ has paid $5,000 for the privilege of broadcasting all baseball games of Fort Worth Panthers, Texas League, which start in April. PERSONAL DIRECTION JACK LAVI\ 17 EAST 45 ST. NEW YORK CITY