Radio daily (Feb-Mar 1937)

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8 RADIO DAILY Thursday, February 11, 1937 TRADE AGREEMENTS 15 (.Continued from Page 1) go to the export trade, the State Department announcement says. Exports totaled $29,000,000 in 1935, compared to $23,000,000 in 1929. According to the State Department, the radio industry is the one above all others which was balked least by depression. Six countries, Cuba, Belgium. Haiti, Brazil, Canada and Guatemala, have reduced duty on radios including parts and accessories. Three countries, Colombia, Nicaragua and Costa Rica bound the duty on radios and equipment against an increase during the life of agreement. In ad dition, Switzerland and France have increased the annual quota of radios and parts permitted to be imported into those countries yearly. In agreement with France, these products will also benefit by reduction of the import turnover tax rate from 6 per cent to 2 per cent of duty paid value Television Shows Seen Better for Advertisers (Continued from Page 1) dio cannot provide, RADIO DAILY is advised. Television shows will be more costly because in every instance where performers appear, sponsors will have to provide settings, lights and backgrounds, performers will have to be made up and properly dressed. In radio this is not necessary. By recording a television show on film, sponsors will be able to offer it nationally and reach a desired audience, say at 9 o'clock. WAAB "Marriage Clinic" Goes National on Mutual (Continued from Page 1) theme for one minute preceding the program will allow local spot announcements, but not in connection with the "Marriage Clinic." Two weeks cancellation clause will be in effect in case the show is sold nationally. Schedule is Monday, Tuesday, Wednesday and Friday. KNOW ycuK ■ NDWJTEy A "CYCLE" is one complete set of recurrent values. "FREQUENCY" is the number of cycles per second. "KILOCYCLE" is a thousand cycles per second. A "MEGACYCLO", is a million cycles per second. CkcdJbu BILLY K. WELLS, who wrote for Joe Penner, George Givot, Jack Pearl, Ed Wynne and other radio comics, is feeling the urge to go back to his first love — dialect comedy. For many years he was a standard vaudeville and burlesque headliner. Which is why he may accept that national automobile program offer. Carl Henderson has been appointed director of sales jor the new features division of Broadcast Producers of New York, Inc. Three Little Funsters, sponsored by Sachs Stores, furniture concern, celebrate their 5000th airing via WMCA next Wednesday night. Special show is planned. Account is handled direct. John D. Rockefeller, Jr., Francis B. Sayre and William F. Bigelow will broadcast Feb. 17 from 9:30 to 10 p.m. over the NBC-Blue network. Airing will be special show by the National Preaching Missions. Warner Bros, is screen testing Senator Fishface (Elmore Vincent) of NBC. NBC sales promotion department issued the third of its Dr. Seuss pieces today. Folder plugs the NBC Radio City Tours and the NBC-Blue and Red networks. Dr. Seuss has contract for six promotion pamphlets, issued 10 days apart. Leonard Braddock, who left NBC last fall to enter the interior decor Poll on Court Issue Being Aired Over NBC (Continued from Page 1) lup) for airing the results of polls being taken on the question of the U. S. Supreme Court situation. Results will be given Monday, Wednesday and Friday at 6:35-6:45 p.m. on both the NBC Blue and Red webs. On Monday night Dr. Gallup himself will preside, this being the first program. Gallup organization is considered ace high now due to election forecast which gave Roosevelt 45 states. Poll results will be continued indefinitely. Keech in Partnership (Continued from Page 1) of general representation and booking of artists. Keech has also signed a one year contract with Warner Bros., to contribute his voice in various shorts subjects. Concern will have offices in the RCA building. ating line, is back in Wayne Randall's office. The Phil Bakers will special event it in March, which will make a family of five all told. Gillette Community Sing troupe will make a one day stop over in Chicago Feb. 16. Trip to coast will be interrupted to allow Berle and group to make appearances at Palace Theater. Jan Peerce to make guest appearance in Pittsburgh March 17. Singer will entertain at YMHA convention. Olivia De Havilland and Erroll Flynn to present radio version of Captain Blood on the Lux Radio Theater Monday, Feb. 22. KFOR's gag program, the "Good House" series, has been resumed. On it are aired all the mistakes the Omaha station staff makes during the week. Frank Sammons, formerly of WILL at Evanston, III., has joined the announcing staff of KOIL-KFAB, Central States Broadcasting Co. stations, Omaha. D. Thomas Curtin, is writing the "Follow the Moon" scripts with Nick Dawson, which shows what the latter does with Elsie Hitz, for Woodbury on NBC. RECORD SIZE AUDIENCE FOR FLOOD BROADCAST (Continued from Page 1) G. S. Eyssell; Treasurers, Arthur Clary and staff, Louis Lotito; Stage and production, John Shubert, Jr., Leon Leonidoff, Gilbert Miller, Henry Souvaine, Billy Rose; Music, Erno Rapee, Richard Rogers, Arthur Schwartz; Motion picture, Harry Charnas, D. F. Moore, Robert Witeman, John Wright; Radio, Fred A. Willis, Phillips Carlin, Richard Fishell; Publicity and exploitation, Nat Dorfman, chairman, Ralph Lund, Hazel Flynn, Elias Sugarman, Mollie Steinberg, Rutgers Neilson, Henry Senber; For unions: Actors' Equity. Paul Dullzell; For I.A.T.S.E., James Brennan; For Local 802, A. F. of M„ Jack Rosenberg; For American Federation of Actors, Ralph Whitehead. Radio sponsor is William Wrigley, president of Wrigley's Gum Co. More *fQuole§" "On the whole, the average American citizen whom we try to bring to the microphones during these broadcasts is a very wide awake, quickwitted and well-informed individual." —PAUL WHITE. "Time matzos on! But. all the jokes you heard in 1922, 1923, 1924, 1925, 1926, 1927, 1928, 1929, 1930, 1931, 1932. 1933. 1934. 1935 and 1936 on the ether waves will be repeated again in 1937." —BENNY RUBIN. HERE'S THE MODERN VALENTINE All packed in Cellophane boxes, attractively tied with red hearts and bows. CORSAGES: Roses, Sweet Peas, Violets $1.50 2 Orchids or 2 Gardenias 2.50 Box of assorted cut flowers 1.50 Or the Daily Flower Service, Fleur du Jour For Him — A Boutonniere $2. 00 a month For Her — A Petite Corsage 3.00 a month Just telephone and let us tell you more about it GURNEY CHRYSLER FLEUR DU JOUR MUrray Hill 4-8085