Radio daily (Feb-Mar 1937)

VOL. 1, NO. 23 NEW YORK, FRIDAY. MARCH 12, 1937 FIVE CENTS FCC To Reopen Cases SHERWIN-WILLIAMS USING 48 STATIONS Sherwin Williams Co., Cleveland (Enameloid & Semi-Luster paints), for its annual Spring campaign will use 48 stations including the Yankee network and the "Women's Magazine of the Air" on the NBC-Red Pacific network. Complete schedule follows: On March 15 sponsor takes participations on Gretchen McMullen Household Hour on all Yankee network stations, three days weekly. Beginning April 1, the NBC-Red Pacific, "Women's Magazine of the Air," will be used on Thursdays. On 30 other stations client is using (Continued on Page 3) NBC Chicago Stations Passing Up Baseball Chicago — The two NBC owned and operated stations here, WMAQ and WENR, will not carry play-by-play baseball broadcasts this Summer, it was announced yesterday. Stations believe that there will be plenty of baseball on the air from other Chicago outlets and that an hour variety show would be welcomed by other listeners not interested in baseball. Both stations will do an hour variety show each afternoon at different times. Rudy Vallee Booked For Texas Exposition Dallas — Rudy Vallee's orchestra and entertainers have signed to appear for the Theater Casino of the Greater Texas and Pan American Exposition to be held here this summer. Vallee's contract is for the two weeks beginning July 12. Radio broadcasts will be given from the Casino. Roberts Turns Actor Kenneth Roberts, CBS announcer for the Saturday night Phillip Morris program and lor the New York Philharmonic broadcast, will play the lead in a new show, produced by Pearson & Baruch, which opens in Washington on March 19 and comes to New York the following week. Show is called "Hitch Your Wagon." Announcers' Clinic An announcers' "clinic" will be held in the Cedar Rapids studios of WMT tomorrow, under the direction of Dr. H. C. Harshbarger of the Department of Speech, University of Iowa, and Doug Grant, program director for WMT. Announcers from the station will audition various types of material and their work will be subjected to the criticism of all. It is planned to make this an annual affair in order to raise the standards of all announcers. 9 CBS ARTISTS SET FOR CHEVROLET DISKS Nine CBS artists have been set as guest stars for the new series of Chevrolet Motor transcribed series. First set of disks, four in number, will be cut on March 19 with five more being recorded on March 22. Patti Chapin, Gogo DeLys, William Perry, Virginia Verrill, Ray Heatherton, Ruth Carhart, Jerry Cooper, Mary Eastman and Buddy Clark are the singers set to appear with Rubinoff and his orchestra. Henry (Continued on Page 3) Anti-Liquor Adv'g Bill Passed by Ark. House Little Rock, Ark. — The House has passed a bill, 67 to 13, to prohibit liquor advertising by radio, billboard or window display and to relax provisions for calling local option elections. Special Investigation of Alleged Irregularities Is Ordered by Commission With Payne Heading Probers RADIO PROBE HEARING CONTINUES NEXT WEEK By GEORGE W. MEHRTENS RADIO DAILY Staff Correspondent Washington — After listening to a tirade by Congressman William P. Connery against alleged monopolistic practices in the radio industry, the House Rules Committee yesterday continued until next week the hearings on Connery's resolution for appointment of a special committee of seven representatives to investigate radio. A member of the House committee suggested that, if such a probe is necessary, it should be the duty of (Continued on Page 3) Murrow Is Appointed CBS European Head Cesar Saerchinger, since 1930 European director of Columbia Broadcasting System, has resigned to devote his time to literary effort, and will be succeeded about May 1 by Edward R. Murrow, CBS Director of Radio Talks here. Murrow is expected to be in London at the above mentioned date. Murrow has been President of the National Student Federation and assistant director of the Institute of International Education. He is widely traveled and has arranged student exchanges with foreign countries. 68% of NBC Sponsored Mail Drawn by Daytime Programs Of all network sponsored mail received by NBC in 1936, 68 per cent was directed to daytime programs, according to the annual audience mail analysis prepared by the NBC Statistical Department. Seven of NBC's leading 10 sponsored programs, ranked according to volume of mail received, were daytime features. (The 5,560,671 responses received during 1936 does not include millions of communications sent di rect to advertisers) , but analysis based on what NBC received further reveals that five Procter & Gamble daytime shows were included in the big mail average, one of the P. & G. shows actually heading the list. With one exception these script shows were five times weekly and the other was three times weekly. Leading P. & G. show actually totals close to 1,000,000 responses, while the (Continued on Page 3) Washington Bureau of THE RADIO OAILY Washington — The FCC has ordered a special investigation of alleged irregularities in cases pending, it was learned yesterday. The commission is said to have reprimanded an attorney for alleged interpolation of papers in cases. A docket clerk was also transferred to another post after permitting the attorney to file papers in cases in her care. Commissioner George Henry Payne, who recently returned from Florida and who was ill at time said, "The Commission has not gone far enough yet". Investigation of alleged irregularities will be reopened, Payne said, with himself as chairman and Commissioners Irvin Stewart, FCC vicechairman, and Thad Brown, participating. National Music League Starts Series on WOR As a means of carrying on its experiment to stimulate new interest in fine music into the radio field, the National Music League will conduct a series of 13 weekly half-hour programs over WOR. Series will be titled "Music and You," and initial broadcast was given last night. Harold Vincent is chairman of the newly formed radio committee of the League. Musical Show Writers Signed by CBS Bureau Edwin Gilbert and Alec Fogarty, musical show writing team, have been signed by the CBS artist bu (Continued on Page 2) Getting MM Buildup Vivian della Chiesa, songstress, and Virginia Claric, comedienne, who have been in Chicago, and Tony Russell, young baritone, are to be given build-ups by NBC. Guest-ings and sustainings are in view for Miss della Chiesa and Miss Clark. Russell will be heard over the NBC-Blue network 6:356:45 p.m.