Radio daily (Feb-Mar 1937)

Friday, March 12. 1937 RADIO DAILY: 3 RADIO PROBE HEARING CONTINUES NEXT WEEK (Continued from Page 1) the FCC to undertake it, as in the case of the telephone company inquiry. Connery replied that a Congressional investigation would obtain better results. Connery said he is not aiming particularly at the FCC, but at a "monopoly which the FCC did not have the power to control." Chairman John O'Connor of the Rules Committee expressed that a Congressional well stiffen the FCC. Congressman Byron B. Harlan of Ohio asked Connery if he did not think such a probe at this time might be too drastic a step until the committee had opportunity to hear a statement by the FCC. Connery said the FCC would have a chance to be heard. the opinion probe might Nine CBS Artists Set For Chevrolet Disks (Continued from Page 1) Cox of the CBS Artist Bureau negotiated with the sponsor. New series is due to begin about April 15, and will be aired over 400 stations. Safe-Driving Tieup Rochester — SoconyVacuum Oil Co., New York, on March 15 will start a safety campaign program on WHAM in cooperation with the local police officials. An unidentified radio patrol car, equipped with two-way radio communication with WHAM's studios, will cruise through the streets Mondays through Fridays and give a description of the driving habits of local motorists which will be re-broadcast to WHAM's listeners from 6:30-6:45 p.m. During the day the Socony Safety Patrol will cruise the streets looking for the "Safest Driver" who will be the recipient of the daily $10 award. J. Stirling Getchell Inc., New York, has the account. Allum Made Agency V. P. Ralph D. Allum has been appointed vice-president of the Blackett, Sample & Hummert advertising agency. Allum will be associated with the agency's New York office. March 13 Greetings from Radio Daily to Hugh Cowham March 14 to G. Bennett Larson Billy Jones Ernie Hare • • • One of America's most publicized mothers (Milton Berle's Ma) rushed to N. Y. irom Hollywood the other day on learning the news of her husband's heart-attack. Mr. Berle's condition has improved and Ma returns to the coast Monday or Tuesday .... Has it been printed that Phil Berle married Mona Barrie Feb. 23? Henny Youngman leaves for the coast and Paramount pictures within three weeks, according to Ted Collins ....Guy Lombard o has been re-signed for 18 months on the Bond bread show. . . Lud Gluskin, as reported here weeks ago, has been definitely set for the Ken Murray show from the coast .... Hollywood Columnist Sidney Skolsky and Ben Bernie are last minute additions to Cantor's airing Sunday which also features Lupe Velez. • • • Lester Lee started out making waffles the other day via Ida Bailey Allen's recipe and, while stirring the mixture, the page turned, which resulted in his having chocolate layer cake again.... The Carroll sisters open tonite at the Merry-Go-Round in Brooklyn for one week and then go to the Arcadia in Philly .... Frances is being talked about for pictures. .. .Jerry Cooper does a Rubinoff transcription the 22nd .... Clark Andrews' dad was a v. p. of the Chase National Bank, still he went out and made a name for himself Ann Skelly is being screen-tested by RKO. . . .Shirley Warde goes to the coast on the 1st for J. Walter Thompson WHN celebrates their 15th anniversary on Wednesday. • • • Walter Winchell will be heard from 9:30-9:45 starting Sunday with the Shep Fields Rhythm Revue airing coming thru at 9 Mitchell Ayres with men from Little Jack Little's band opens at the Hollywood on Wednesday, replacing Lennie Hay ton .... Julie Wintze leaves the Top Hat for parts unknown .... Author Dale Carnegie heard on Showboat last nite. is talking to three sponsors .... Edward Ettinger will be called to the coast in the next ten days to write the Jolson shows .... Cliff Arquette, Charlie Butterworth's stooge ("Quiet, Pixie"), just got a movie job and also auditioned for an air show on his own. • • • Procter & Gamble has bought talent from Consolidated Radio Artists totaling $10,000 which they'll present next Saturday in Baltimore's Hipp for their advertising execs ... .Joey Nash will throw one of his famous orgies before his mother returns from Florida. .. .Last night he waxed an audition at CBS.... Oscar Shaw is bragging about the elk he clipped at his estate in Pa Leo Reisman returns to the Waldorf the 21th. • • • Permission to imitate George VI has been denied Arthur Boran .... A stink bomb was set off by strikers near the location of the Vox Pop airing the other night but there wasn't time to switch mikes and they went on ... . Jack Benny went to look for Abe Lyman during the B. Lillie show the other night and was refused admittance because he wasn't recognized .... Fred Allen presents an Irish show Wednesday with Marten Barren's seven-piece Irish band, Adrian O'Brien and Joseph Potla .... At the rehearsal Wednesday some one complained that the walking across the stage registered a "boom" on the air, to which Fred suggested that everyone take their shoes off and "we'll be the first radio show produced in stocking feet" .... Brewster Morgan will direct Mickey Alpert for CBS.... SHERWIN-WILLIAMS USING 48 STATIONS (Continued from Page 1) 100 one-minute live announcements or participations. List includes WFBR, WBT, WIS, WJAX, WFBC, WHP, WTAR, WFIL, WTPF, WDBJ, WJSV, WGY, WLS, WEBC, WIND, WIRE, WCCO, WADC, WBEN, WGAR, WJR, WJAS, KOA, KMBC, KVOO, KFH, KMOX, KWK, WFAA, WOR. T. J. Maloney Inc., New York, placed the account. 68% of NBC Mail From Daytime Programs (Continued from Page 1) next one in line was over 600,000. The five shows between them garnered nearly 2,000,000 pieces of mail or more than one third of that received at NBC. Offers and contests in virtually every case helped the draw. NBC analysis bears out the recent Co-Op. Analysis Report statement that the most popular daytime show was a script program. Optrex Spot Series E. Fougera & Co., New York (Optrex, an eyewash) , about April 1 will start a daytime test campaign of five-minute spots KYW, Philadelphia, three times weekly. There is a possibility that disks produced by Jean Grombach Inc. will go on a five times weekly schedule later. Optrex has been on the European market for a number of years but this is its first try at the American market. If test campaign clicks program may go network. O'Dea, Sheldon & Co., Inc., New York, placed the account. Shannon Allen in WPA Post Washington Bureau of THE RADIO tDAILY Washington — Shannon Allen, given a leave of absence as night manager of NBC's office here, will succeed Leo S. Rosencrans as assistant director of the WPA educational radio project in the U. S. Office of Education. NBC Signs Al Shayne Al Shayne, baritone, has been signed by the NBC artist bureau and will be placed on a sustaining on the network. There are two sponsors angling at present for his services. His present contract with the web has a 60-day clause. Shayne has been heard on the Sally's Fur Program over WHN and WMCA. Foran for Grapenuts Show West Coast Bureau. RADIO DAILY Hollywood — Nick Foran, Warner Bros, western star, has been signed for a singing spot in the new Burns and Allen show for Grapenuts. MOTION PICTURE LIGHTING AND EQUIPMENT CORP. WE FURNISH hlectrtcaJ Lighting tqiupmcnt of Any Kind FOR RADIO STATIONS 244-250 WEST 49th STREET New York City Tel. CHic. 4-2074