Radio daily (Feb-Mar 1937)

Friday. March 12, 1937 RADIO DAILY 5 STATIONS Or AMERICA Highlights in the Development of Outstanding U. S. Radio Stations: No. 10 of a Series W6SG eimira, I). V. 850 K.C.— 1000 Watts DflLC L. TAYLOR, mgr. C. GL0V6R DeLflflEV, Comm. mgr. GRneST f. OLIVER, Program Director VI/TSG, only four years old, is owned and operated by Cornell University and is used " approximately twelve hours a week for strictly educational purposes. The remainder of the broadcasting week is leased to the Eimira Star Gazette. It is the only station that covers ten counties of south-central New York and northern Pennsylvania, more than 7,000 square miles, from within. 389,080 listeners are included in the station's primary coverage. WESG is the only network outlet as well as the only radio station within 60 miles of Eimira, N. Y. WESG is affiliated with the Columbia Broadcasting System. Its primary and secondary coverage includes 5,381,096 population. 4,172,760 radio listeners and retail sales of almost two million dollars annually. WESG was first christened WEAI way back in 1912, but when the newspaper took over the business management in 1932, it had already assumed its present identification. However, the new bosses erected new studios, and for the first time WESG was destined to go places. Today its list of national advertisers is high among the leaders. IN January, 1936, WESG cooperated with other stations of the CBS web in making a uniform "Listening Area" measurement. Throughout one week a total of twentyone daytime announcements were made offering a give-away in the form of a radio game to those writing in to the station, 7,828 requests were received. It was one of the largest responses noted in the entire experiment in which over 100 radio stations had taken part. THE station's impressive list of sponsors includes such nationally famous names as Cities Service, Tydol and Gulf Oil and Gasoline; Coca-Cola and Orange Crush; Proctor & Gamble and Oxydol Soap Powders; RCA and Philco radios; Ford, Chevrolet, La Salle, Plymouth and Dodge Automobiles; Phillip Morris Cigarettes; the daily farm hour that Cornell University has been presenting for the past seven years. ITS studios are located in the Mark Twain Hotel, Eimira. Associate studios and transmitter are at Cornell University, Ithaca. Executive headquarters are also in the Mark Twain Hotel. NEW PCOGCAMS-IDEAX WTTti THE & MDA4EN * By ADELE ALLEBHAND * XA/HEN Bee Lillie appeared at the Hearns Fashion Show t'other day. she was coming to the aid of the partythrowing Elsa Maxwell .... They're buddies from 'way back .... "Bich Man's Darling" had a surprise not long ago when a woman who runs a bona fide home for underprivileged tots named "Happy Acres" called on the company The kids were thrilled to listen in and thought the ether "Happy Acres" sounded just like home .... Gloria Bondell, sultry-voiced song stylist, debuts on the Major Bowes Capitol Family program over W A B C come next Thursday .... Bachel Carlay. Gallic songbird of the Lyons toothpaste program, triples in brass .... in addition to her radio activity she vocalizes at a glitter-spot and in vodville. T T "March of Time's" early teens ingenue, Nancy Kelly, rehearsing in the Rachel Crothers opus, "Susan and God", with Gertrude Lawrence Only femme swing harpist on record has Adele Girard for her moniker She'll go guestar on "Jamboree", Tuesday the 16. .. .Little Lucy Gillman, 11-year-old Chi ether star, to be made honorary member of Camp Fire Girls, March 19 ... . New series dramatizing marriage proposals, another way of gilding the lily, to be introduced over WMCA by Fanny May Baldridge and Newell Davis She was Magnolia of "Miracles of Magnolia". T T Myrtle Vail wrote waltz ballad, "I Want You", 20 years ago .... Her son, George Damerel, will warble it on one of the week of March 15 "Myrt and Marge" broadcasts. . . .The Ina Claire deal still hanging fire because of script difficulty The gal who did that interesting bit of vocalizing t'other night on "Land of Bomance" over CBS and KYA, was Dorothy Studebaker of the motor car Studebakers Ethel Beid Winser to interview Mrs. Kenneth Horan, literary editor of Chicago Journal of Commerce, who authored "Longest Night", tome purchased by M-G-M, on "Know Your Authors", over W I N D Still hors de combat — sick abed to you — Dorothy Haas, hardworking WOB-Mutual publicity lass Lick that flu. Dot Ethel Bartlett and Bae Robertson. British two-piano team guesting on the Ford Sunday Eve Hour, March 21, pooled their talents because they didn't want to be separated ....They're for a united front, musically speaking. Answering Queries "Let's Talk," a program in answer to the public's demand for information, is being given over WHK, Cleveland, every Tuesday at 6 p.m. Warren Guthrie, director of Public Discussion at Western Reserve University, is in charge of the plans for this period of questions and answers. Guthrie reports that from a list of the questions sent to WHK, for this program, real interest is being displayed by the listening public. As co-ordinator of questions, Guthrie has acquired the services of Dr. Wilbur W. White, lecturer and Mr. Marvin Barloon, authority on labor relations to supply the answers. Dramas from Classics A series of dramatic presentations, known as the John Carroll Hour, are to begin tomorrow at 5:30 p.m. over WHK. Programs will present selected players of John Carroll University Dramatic Club in dramatizations of a series of classic stories. The group will be under the direction of William A. D. Millson, advisor of radio activities at Carroll. First play of the series is titled, "The Necklace," by Guy de Maupassant. Radio activities of choral and speaking groups in the colleges have prompted Production Manager John Vorpe of WHK-WJAY to outline further plans for presentation of various plays. Spot Biz Signed by WNEW WNEW has signed spot announcements contracts with nine firms within the past week. Clients are Atlas Canning Co. Jadwiga Remedies, Inc.; Gardner Nursery Co.; Mi Oun Baking Co.; Kay Rinelli (beauty aids); Scalafani Wines Corp.; People's Credit Department Stores, Inc.; Lord's Women's Stores, Inc. and BigelowSanford Weavers. Stokowski Resuming Leopold Stokowski, conductor, returns to the helm of the Philadelphia orchestra broadcasts on March 26, relieving Eugene Ormandy who replaced him when he left for the Coast to engage in motion picture work. The programs go over the CBS network, 10-10:30 p.m. STATIC N HASHES TOLEDO BROADCASTING CO. has been incorporated with capital of 250 shares of no par value by the interests that own WSPD, Toledo, in order to keep alive the name of the company for future experimental and development work of the broadcasting station here. J. H. Ryan is president of the company. Incorporators are E. Y. Flanigan, Russell Gohring and Laura Jefferies, all associated with WSPD. WJJD, Chicago, has been polling listeners on their stand regarding President Roosevelt's proposals for the Supreme Court. Announcements made four times daily, asking for a "yes" or "no" reply, brought an overwhelming number of "noes" prior to the President's fireside chat this week. WHK, Cleveland, on March 21 at 2 p.m. will broadcast "The Upper Room," a Passion Play presented by the Tracomian Players and never before heard over the air in Cleveland. New Sunday Players Accounts West Coast Bureau, RADIO DAILY Los Angeles — New Sunday Players transcription accounts announced by Mertens and Price Inc. are: Wilkins Rogers Milling Co. ("Washington Flour"), Washington, D. C, 26 weeks, WJSV, through the Lewis Agency. Forest Lawn Memorial Park, Los Angeles, 52 weeks, KEHE. Greenwood Memorial Park, San Diego, 52 weeks, KGB. Melrose Abbey Mausoleum, Santa Ana, Cal., 52 weeks, KVOE. Desert Lawn Memorial Park, Yuma, Ariz., 52 weeks, KUMA. Marconi Addresses Women Senatore Guglielmo Marconi, addressing the Fourth Annual Chicago Tribune Women's Congress yesterday via short wave from Rome and NBC network, paid tribute to radio as a "fitting tool for bringing the peoples of the world together for improving their mutual relations." He stressed radio's contribution as a two-way communication facility rather than its one-way broadcasts, as being the more important of the two. Disk Firm in Ft. Wayne Fort Wayne. Ind.— Stark Recording Studios opened recently at 616 High St. with facilities for making of electrical transcriptions. CNE MINUTE INTERVIEW GLADYS SWARTHOUT "Don't understudy anybody else, lust concentrate on expressing yourself the best you possibly can ! — in makeup, clothes, coiffure and personality."