Radio daily (Feb-Mar 1937)

6 RADIO DAILY Friday. March 12, 1937 ft Quotes' ft DONALD WITHYCOMB— "Technically television has arrived. I've seen all the recent demonstrations. The quality of image reproduction is fine, but in its broader aspects, television is still in the experimental stage. There are countless obstacles to overcome before it will replace the radio we know today. The installation of television would mean a complete revolution in broadcasting. New and costly equipment, both sending and receiving, would be an immediate necessity. It required about 18 years for radio to arrive at its present state of perfection. You can count on almost the same for television. So I'm winding up with a bit of prophecy that may bring the experts down on my head . . . Television, 1950." OSCAR STRAUSS: "American jazz is almost as popular in Vienna now as the waltz. The lighter songs appeal to the people, whereas heavier works do not divert the people from the numerous war scares." New Biz for WLTH Coward Shoe Co. has contracted with WLTH for a new series of programs to be known as "The Confidential Adviser" (in Yiddish), starting Monday and continuing for 13 weeks with one 15-minute period each week. Goodman Matzos also have contracted for time on this station using their transcribed announcements from now until Passover. Other new accounts recently signed by WLTH include Monarch Wines. The Coward Shoe contract was placed by Inselbuch Service, New York; the Goodman account through Alsop Recording, New York and Monarch Wines through the Landau Agency, New York. Oldsmobile Series Ending Oldsmobile Motor Works, Inc., Detroit, fades from the air after the April 10 broadcast. Program is called "Irvin Cobb and His Paducah Plantation," heard 10:30-11 p.m. over the NBC-Red network. New Biz for WEEI Boston — I. J. Fox, furriers, signed a new contract with WEEI for a series of 15-minute broadcasts, 7:30-7:45 p.m. every Friday, this week. A new contract has also been signed with Edison Electric Illuminating Co. for one year of Sunday broadcasts, 1:30-2:00 p.m. New WWSW Commercial Pittsburgh — A new commercial over WWSW, piped three times weekly at 5:45 p.m., is the Melody Millionaires, harmony duo formerly with KDKA here and WSYR, Syracuse. Kay's Clothes, local store, is the sponsor. F. C. C. ACTIVITIES Washington Bureau of THE RADIO ™ "r " HEARINGS SCHEDULED APRIL 1: Pacific Acceptance Corp., San Diego, Cal. CP for new station. 1200 kc, 100 watts. Daytime. APRIL 5: KROY, Sacramento. Cal. Mod. of CP. 1340 kc, 250 watts, 1 Kw., LS. Unlimited. Aberdeen Broadcast Co., Aberdeen, S. Dk. CP for new frequency and power. 1390 kc, 500 watts, 1 Kw. LS. Unlimited. Louisville Times Co., Louisville. CP for new station. 1210 kc, 100 watts. Unlimited WSAU, Wausau, Wis. Mod. of CP. 1370 kc, 100 watts. Unlimited. Dr. W. S. Jacobs Broadcasting Co., Houston. CP for new station. 1220 kc, 1 Kw. Unlimited. APRIL 6: Okmulgee Broadcasting Corp., Okmulgee, Okla. CP for new station. 1210 kc, 100 watts. Daytime. Times Publishing Co., Okmulgee. CP for new station. 1210 kc, 100 watts. Daytime. The Record Publishing Co., Okmulgee. CP for new station. 1210 kc, 100 watts. Daytime. WEAU, Eau Claire, Wis. Mod. of CP. 1050 kc, 1 Kw.. Daytime. Beaumont Broadcasting Ass'n, Beaumont, Tex. CP for new station. 1420 kc, 100 watts. Unlimited. KGA, Spokane. Mod. of License. 950 kc, 1 Kw., 5 Kw. LS. Unlimited. APRIL 7: WBCM, Bay City, Mich. Mod. of Lie. 1410 kc, 500 watts, 1 Kw. LS. Unlimited. KADA, Ada, Okla. Mod. of Lie 1200 kc, 100 watts. Unlimited. KFVD, Los Angeles. Mod. of Lie 990 kc, 1 Kw. Limited. KDB, Santa Barbara, Cal. Mod. of CP. 1220 kc, 500 watts. Unlimited. APRIL 8: Port Huron Broadcasting Co., Port Huron, Mich. CP for new station. 1370 kc, 250 watts. Daytime. WMAS, Springfield, Mass. Mod. of CP. 560 kc, 1 Kw. Unlimited. Dallas Broadcasting Co., Dallas. CP for new station. 1500 kc, 100 watts. Daytime. WGBI, Scranton, Pa. Mod. of Lie 880 kc, 500 watts, 1 Kw. LS. Shares time. APRIL 12: Schuylkill Broadcasting Co., Pottsville, Pa. CP for new station. 580 kc, 250 watts. Daytime. Pottsville News and Radio Corp., Pottsville, Pa. CP for new station, 580 kc, 250 watts. Daytime. Fields McCarthy Co., Popular Bluffs, Mo. CP for new station. 1310 kc, 100 watts. Daytime. APRIL 13: Anne Jay Levine, Palm Springs, Cal. CP for new station. 1200 kc, 100 watts, 250 watts. LS. Unlimited. Springfield Newspapers, Inc., Springfield, Ohio. CP for new station. 1120 kc, 250 watts. Daytime. APPLICATIONS RECEIVED Hearst Radio, Inc., Washington, D. C. CP for booster station. 1310 kc, 250 watts. Daytime. John Stewart Bryan, Petersburg, Va. CP amended. 1210 kc, 100 watts, 250 watts LS. Unlimited. Jonas Weiland, Kinston, No. C. License to cover CP as Mod. KGAR, Tucson, Ariz. Mod. of Lie 1340 kc, 250 watts. Unlimited. C. W. Moses, R. W. Workman and J. A. Moses, Hobbs, N. Mex. CP for new station. 1500 kc, 100 watts. Unlimited. Arlington Radio Service, Inc., Arlington, Va. CP for new station. 1510 kc, 250 watts. Unlimited. Key City Broadcasting Co., Kankakee, 111. CP for new station. 1500 kc, 100 watts. Unlimited. Hickory Broadcasting Co., Hickory, No. Car. CP for new station. 1370 kc, 100 watts. Daytime. APPLICATIONS DENIED Voice of Marshall Ass'n, Marshall, Tex. CP for new station. 1500 kc, 100 watts. Specified. WSBT, South Bend, Ind. CP to make changes in equipment, frequency, power and hours of operation. WEMP, Milwaukee. CP for changes in equipment, frequency, power and hours of operation. Wike & Studebaker, Baker, Ore. CP for new station. 1370 kc, 100 watts, 250 watts LS. Unlimited. Malcolm H. Clark, Amarillo, Tex. CP for new station. 1500 kc, 100 watts. Unlimited. J. T. Bilben and N. G. Barnard, Walker, Minn. CP for new station. 1310 kc, 100 watts. Unlimited. H. Wimpy, Albany, Ga. CP for new station. 1420 kc, 100 watts, 250 watts LS. Unlimited. Dr. F. P. Cerniglia, Monroe, La. CP for new station. 1500 kc, 100 watts. Unlimited. WHAT, Philadelphia. CP for change in equipment, frequency, power and hours of operation. KUJ, Walla Walla, Wash. CP for change in equipment, power and frequency. APPLICATIONS GRANTED KGFI, Corpus Christi, Tex. Mod. of Lie to move station to Brownsville and an extension of commencement date. CBS, New York. Extension of auth. to transmit programs to Canadian stations CFRB and CKAC and stations of the Canadian Radio Corp. General Electric Co., Albany, N. Y. CP for new high freq. station. 31600, 35600, 38600 and 41000 kc, 150 watts. WMFF, Plattsburg, New York. Mod. of Lie to operate on unlimited hours. KIT, Yakima, Wash. CP to install new transmitter, antenna and change to 1250 kc, 250 watts night, 500 watts day. Unlimited. KMAC, San Antonio. Lie to cover CP. 1370 kc, 100 watts night, 250 watts, day. Fayette Broadcasting Corp., Uniontown, Pa. CP for new station. 1420 kc, 250 watts. Daytime. (Continued on Page 7) ©UEJT-ING JESSIE ROYCE LANDIS, Broadway actress, appears on Crosby Gaige's Kitchen Cavalcade on March 15 at 10:45 a.m. over the NBC-Blue. LOTTE LEHMANN, Metropolitan Opera singer, and ROSS GORMAN, noted saxophonist, are among the guests for the Joe Cook show over the NBC-Red network tomorrow night at 9:30. CAPTAIN BOB BARTLETT, arctic explorer, will be heard on WHN tomorrow, 1:30-2 p.m., when he speaks at the convention of the Columbia Scholastic Press Ass'n in the Hotel Commodore. HELEN FLINT, 20th Century-Fox film actress, is being interviewed by Radie Harris over WHN tonight at 8. EMERY DEUTSCH, conductor, will be the guest of Marion Cole on the "Hitching Your Hobby" program over WMCA on Tuesday, 3:45-4 p.m. RAYMOND C. SCHINDLER, head of the Schindler Detective Agency will be interviewed by WMCA's Roving Reporter Frankie Basch on Sunday, 7: 45 p.m. CLYDE PANGBORN will guestar on the Philip Morris program March 23. Charlie Martin will dramatize interesting incidents culled from Pangborn's barnstorming circus days. ALINE MacMAHON, stage and screen actress, and WILLIAM LYNN, actor, will be on the Shell Show tomorrow night, 9:30-10:30 over NBCRed. LOIS WILSON appears Sunday on Winx's "Variety" show via WOR. ARTHUR BORAN appears on the 9 o'clock revue Sunday over WOR. Named Merchandising Head Cleveland — Albert Shambarger, formerly clerical assistant to C. A. McLaughlin, sales manager for WHKWJAY, is now merchandise director. His duties comprise, in addition to arranging charts and checking various new products with radio advertising possibilities, the compilation of detail work in connection with groundwork plans for expansion of United Broadcasting Co. The plans are being directed by H. K. Carpenter, executive vice-president of UBC. New York Talent for WHK Cleveland— Tony Senna and Mary Clifford open Monday at WHK as the first in a series of programs designed by John Vorpe, production head of United Broadcasting Co., to bring New York talent to the local studios. Gilbert & Sullivan Series Maurice Barrett of the WHN production department is readying a series of Gilbert & Sullivan opera programs.