Radio daily (Feb-Mar 1937)

RADIO DAILY: Monday, March 15. 193? Vol. 1. No. 24 Mon., Mar. 15, 1937 Price, 5 Cts. JOHN W ALICOATE : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and Genenl Manager; Chester B. Balin, Vice-President; Charles A. Alicoale, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. 7-6339. Cable address: Filmday. New York. Hollywood. Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. FINANCIAL {Saturday, Mar. 13) NEW YORK STOCK EXCHANGE Net High Low Close Chg. Am. Tel. & Tel. 1741/4 1731/s 174V8 + 3/4 Crosley Radio 23% 233/4 233/4 Gen. Electric 59 Vi 587/g 59i/2 — Vl North American 28 273/4 28 + V* RCA Common 12 113/4 "% % RCA First Pfd 78 78 78 + % RCA $5 Pfd. B... Stewart Warner 205/s 20 20 + Va Zenith Radio 37 37 37 NEW YORK CURB EXCHANGE Nat. Union Radio . 3 3 3 Ford Sunday Program Is Recessing June 27 The Ford Sunday Evening Hour, sponsored by the Ford Motor Co., Detroit, will discontinue for the summer on June 27. Program is heard Sundays 9-10 p.m. over the CBS network. Series will resume Sept. 12. The same sponsor's other two network shows, Universal Rhythm, heard on the NBC-Blue network Fridays, 9-9:30 p.m., and the Al Pearce show, over the CBS net Tuesdays, 99:30 p.m., are now beginning the twelfth week of their current series with no renewal as yet set. However, an announcement will be made when Edsel Ford returns to Detroit March 16. N. W. Ayer & Son has the accounts. * the wccr\ IN CADI© * . . . Congressman Connery Squawks ^ — — — ■ (Continued from Page 1) ^ — ■ ■ a 38.2 per cent increase in gross revenue. Mutual Broadcasting System added 10 more outlets to the chain, mainly in Oklahoma and Texas . . . Northwest is the MBS next territory for expansion . . . Inter-City-Network added a 10th station. Ralph Wonders, formerly manager of the CBS Artists Bureau, became associated with Rockwell-O'Keefe, Inc., agreement effective today. Baseball for the listeners will not be lacking, as indicated by the cooperative sponsorship of many games by SoconyVacuum Oil Co., and General Mills . . . Numerous games in East and Midwest scheduled. Grace Moore was signed for the Nash Speedshow, starting March 20 . . . Chevrolet increased total number of stations for the E.T. shows to an even 400 and signed nine CBS artists as guests for the recorded series. . . . Weed & Co., station reps, started a comprehensive survey of the television situation. . . . Pick and Pat Renewed The Pick and Pat show (Dill's tobacco, over CBS) has just been renewed for 26 weeks. The script is authored by Mort Lewis. September in the Rain From "Melody for Two" Is Definitely the Next Big Smash Hit! REMICK MUSIC CORP. RCA Bldg. New York City Litigation over the late "Good Will Court" program, came to an end when case was dismissed . . . Jurist claimed he owned the title and had sued A. L. Alexander, J. Walter Thompson agency, Chase & Sanborn, et al., for a sum no less than $250,000. . . . NBC unlimbered a survey of the rural situation, the book entitled "Money at the Crossroads," being distributed to agencies and clients. . . . Chairman Anning S. Prall of the FCC continued in office for another year by President Roosevelt. Analysis of the NBC audience mail for 1936 revealed that 68 per cent was drawn by daytime programs . . .Procter & Gamble shows were among five of the first 10, with one P.&G. show leading the pack. . . . CBS released its annual report pertaining to financial matters with an eye toward Wall street edification, or a buildup, as they might say in show biz . . . Which the web really doesn't need if it's any news to the ticker flees. Gen'l Baking Starts Announcement Series General Baking Co., New York (Bond bread) today will begin a series of anouncements three times daily, five days a week, for six weeks, on WAVE, Louisville. On March 29, General Baking will place recordings of "Terry & Ted" on KTUL, Tulsa, Mondays through Fridays, 5: 155:30 p.m. Spot announcements are also being used on WBZ-WBZA, WJAR, WTAG. Batten, Barton, Durstine & Osborn Inc., New York, has the account. Major Music Catalog Acquired by Chappell Chappell & Co. Ltd. of London has purchased all European and Australian rights to the catalog of Major Music Inc. for a period of one year. The contract includes "Coronation Waltz," "Words Fail Me," "Fooled," "Go Happy, Go Lucky, Love," "Strangers in the Rain," "Sooner or Later." The deal was set by Henry Spitzer of Chappell & Co. Inc. of New York and Max Prival of Major Music. WCHS Appoints Rep Charleston, W. Va.— WCHS has appointed Edward Petry & Co., Inc. as its national representatives, it is announced by John A. Kennedy, president and general manager of Charleston Broadcasting Co., operators of the station. Stark Opens A.M. Series The "Early Risers' Club" program, with Bob Carter, is succeeded by "Stark on Observatory Hill" today at 7-7:45 a.m. over WMCA. This program, conducted by Charlie Stark, originated at WIP in Philadelphia. Gunn Leaves Petry For Transamerican Terry Gunn, for the yast year a member of the New York sales staff of Edward Petry & Co., has joined the New York office of Transamerican Broadcasting & Television Corp. as account executive. Gunn, after three years as an account executive at Henri, Hurst & McDonald, was advertising manager of Kroehler Manufacturing Co. and director of publicity for Acme White Lead & Color Works. He will be permanently located in the New York office of Transamerican after completing a sales promotion and research survey in Chicago, Cincinnati and other midwestern cities. Merryman Promoted Philip I. Merryman, for the past 10 years a member of NBC's Washing ton engineering staff, has been pro moted to the NBC station relations department in New York, effective today. He will serve as a station re lations representative. For several years Merryman has served as assistant to A. E. Johnson, engineer in charge of NBC operations in Washington. Successor to Merryman in Washington will be announced this week by O. B. Hanson, NBC chief engineer. COfflinG and GOIflG JACKIE HELLER, who returns today from London, where he worked in two British films, made 14 broadcasts over BBC networks and played several stage dates, will spend two days in New York and then visit his home in Pittsburgh before returning to the NBC studios in Chicago. JACK DRAUGHON, co-owner of WSIX, Nashville, Tenn., has returned to that city after a New York trip. RICHARD CROOKS, back in New York from his concert tour, will sing in the Voice of Firestone broadcast from Radio City tonight. DICK FISHELL, WMCA special events director, leaves today for a Florida vacation. ED KIRBY, of WSM, Nashville, Tenn., has returned home from a trip to Washington and New York in connection with material for the "America's Flag Abroad" program. LLOYD C. EGNER, NBC manager of transcriptions department, left town yesterday for Chicago for a week's visit. Will be back in New York next week. A. R. WILLIAMSON, NBC-Chicago press department manager, is back at his desk after a trip to New York. REIS and DUNN, former CBS harmony duo, were in Philadelphia last week, auditioning for a series of daily shows over WCAU. RALPH WONDERS arrives today from a motor trip to Florida. GRACE WONDERS arrived Saturday from a vacation in Atlantic City. LANNY ROSS and wife return today from a four-day auto trip to Atlantic City. BILL MORROW and ED BELOIN, Jack Benny's gag men, return to the coast Thursday. They'll wire the scripts to Chicago from where his broadcasts will originate after New York. THELMA ALPERT returned on Saturday from a southern ciuise and is visiting brother Mickey, before returning to Boston. HERMAN HIPP of Swift & Co. and JOHN FIDDLER of General Electric sailed Saturday aboard the Western World for South America. JOHN L. CLARK of Transamerican returns to his New York office tomorrow. CARLO DE ANGELO of Lennen & Mitchell is back at his desk after short siege of grippe. FLORENCE MAXWELL returns to her WINS activities today after a two-week sojourn at Miami Beach. AL WILLIAMSON, NBC Chicago press head, back in the Windy City today after several Jays in New York. ROBERT TAPLINGER back today from a three-day trip to Chicago on business. BERNICE JUDIS, manager of WNEW, spent the week-end in Atlantic City. ( m TONIGHT'S BEST BET: { 8:00 to 8:30 P. M. A '"7 J BROADWAY MELODY HOUR \ with Col. J. C. Flippen 3 Sign for WBS Library New clients subscribing to the WBS library are CKPC, Brantford, Ont.; and KRLC, Lewiston, la., which begins service on May 1. World also announces new program additions to its continuity service. %A#UKI DIAL 1010 W 11 PI AFFILIATED i AFFILIATED with M-G-M * LOEWS On the Radio — Daily! Hits from "Ready, Willing and Able" TOO MARVELOUS FOR WORDS JUST A QUIET EVENING SENTIMENTAL AND MELANCHOLY Harms, Inc. RCA Bids., New York Citj