Radio daily (Feb-Mar 1937)

Monday, March 15. 1937 RADIO DAILY: AGENCIES C. P. McDONALD, advertising executive, died last week at Miami Beach, Fla. McDonald was connected • with Ruthrauff & Ryan of New York. He had formerly been associated with the Frank Presbrey Advertising agency as vice-president. HARFORD POWELL, secretary and vice-president of Kimball, Hubbard & Powell, Inc., and Philip C. Kerby, of the NBC promotion staff, will head a copy clinic of the advertising and selling course at the Advertising Club of New York. HOWARD L. PECK has been appointed radio director of the Hoffman & York Advertising agency, Milwaukee, Wise. IRVING R. ALLEN, PAUL JOHNSON and ROBERT HUSSEY, formerly of H. W. Kastor & Sons Advertising Co., Chicago, have joined E. H. Brown Co., Chicago, as account executives. PHILADELPHIA'S United Campaign for funds to maintain private charities will have high pressure publicists when the drive gets under way in April. P. a.'s include H. A. Batten, Ayer agency prexy Earle A. Buckley, head of the sales-promotion organization which bears his name; Charles R. Bird, general manager of the General Outdoor Advertising Co.; Charles H. Eyles, prez of the Richard A. Foley agency; Al Paul Lefton, prez of the agency which bears his name Philip S. Collins, treasurer of the Curtis Publishing Co.; Benedict Gimbel, Jr., WIP prexy; Thomas D. Richter, publicity director for Philco Radio & Television Corp.; Edmund H. Rogers, exec with Jerome B. Gray agency, and Thedore Schlanger, zone manager of Warner Brothers. FRED K. BOLLMAN has joined the Hays McFarland & Co. advertising agency, Chicago, as an account executive. Bollman was associated with Blacket-Sample Hummert, Inc. in the past. STERLING ADVERTISING AGENCY has been named by Rival Shoe Co. to handle its advertising campaign. There will be some radio used in the future. NOV PCCGRAMS IDEAX WSPR Kiddie Show Moves Into Theater Imaginary Horse Race Listeners will be invited to round up friends, pick a bookie, and play the races at their firesides in a new type program which will air an imaginary horse race every week over KECA, Los Angeles. Sponsors are Alka Nox (competing with Alka Selzer) who distribute charts giving numbers and names of horses, odds and other information. Announcer will do descriptive of race and at finish pull out slip of paper from hat to pick winner. Don Clark originated idea. Albers Co. is agency. Program starts March 19, runs every Friday night. supply the talent for future broadcasts. New Angle on Job Clinic Enlisting the aid of Walter Springer, manager of the Rockford office of the Illinois State Employment department, WROK of Rockford, 111., drafted a slightly new angle into the current "Help Thy Neighbor" broadcast idea by using only men and vvomen who have been registered and upplied by the employment office. Employer-listeners, noting the tone •if sincerity established through the oarticipation of the state employment office in the broadcasts, responded with the result that permanent jobs were obtained for three out of the six persons interviewed on the program. The employment office, as a result of the response, has pledged itself to Kid Amateurs from Store Devoted to bringing out child talent after it has been privately auditioned, WJBW, New Orleans, has introduced "The Amateur Theater of the Air" with Charles Kaufmann's department store sponsoring. Contract is for a half hour weekly during the next 13 weeks. Kaufmann has constructed a little theater in its store and broadcasts are handled by remote control, the children going in for song, instrumental and dramatic specialties. Air audience is allowed to vote by phone and mail, with the weekly boy winner getting a watch and the girl her choice of a Shirley Temple dress. Children are auditioned in the studio each week, choosing eight to ten children for each program. Announcer J. Louis Reed emsees the program. Market Month on WROL Knoxville, Tenn. — Merchants in this trading area are observing a "Market Square Month," using time on WROL with exploitation by participating merchants via placards in their windows. Each evening a special WROL program is dedicated to the merchants, and in addition to popular music one of the merchants is featured on the program with a pep talk. NBC Will Participate in Music Conferences Springfield, Mass. — The one-hour children's program given over WSPR every Saturday morning, sponsored by the Dreikorn Bakeries of Holyoke, has become such a popular feature that the spectators could no longer be accommodated in the station studio. So the program is now presented on the stage of the Arcade Theater, where it is witnessed by hundreds of people for an admission charge of only a bread wrapper. Bread wrappers count also as votes for the most popular children on the program, to whom prizes are awarded. Each week the program salutes a different city or town served by the Dreikorn Bakeries, where interest is stimulated by auditions held with the cooperation of the local grocers. The program has been on the air since last June. NBC will participate in the music festivals of the sectional meetings of the Music Educators National Conference, convening throughout the U. S. during the next five weeks, with special broadcasts and regular NBC music appreciation programs. An NBC exhibit of symphonic and music educational programs will also attend each conference. Sectional meetings will be the Southwestern Conference, Tulsa, Okla., March 11-13; California-Western Conference, San Francisco, March 22-24; Northwestern Conference, Portland, Ore., March 28-31; North Central Conference, Minneapolis, April 4-9, and Eastern Conference, Buffalo, April 14-16. NBC exhibits at the convention halls in the various cities will be under the direction of Franklin Dunham, NBC educational director; Judith Waller, central division educational director, and Arthur Garbett, western division educational director. Dr. Dunham will address the conventions in San Francisco, Portland and Buffalo on radio's part in musical education. Mutual System Sets Coronation Coverage Mutual announced Saturday that it has completed arrangements for a full coverage of the coronation on May 12. Program will be fed to MBS from the Canadian Broadcasting Corp., who will pick-up the proceedings from the BBC. John Steele, Mutual's European representative, will also be heard in several pre-coronation broadcasts from London via Mutual. CBS to Cover Eclipse CBS will send a crew to an isolated spot 225 miles north of Lima, Peru, to broadcast a word-picture of the eclipse on June 8. Broadcast will be in cooperation with Hayden Planetarium. For duration of time which the sun will be dark this will be the longest period in 1,200 years. The next lasting this long will not occur until 3,937. Paul White, CBS director of special events, would not say whether CBS would cover that happening. This Wi-fk Is DREAM BOAT WEEK On K\ erj bod) *s Program WHEN MY DIKE AM BOAT COMES HOME The Hit of the Year! M. WITM A UK & SONS RCA Bldg., New York City GUEJT-ING DANA SUESSE, composer-pianiste, will play one of her own compositions during the Radio City Music Hall on the Air program next Sunday, 12:30 p.m., over the NBC-Blue net. WALTER ABEL, stage and screen star, is the guest of Charlotte Buchwald, the Playgoer, on WMCA tomorrow afternoon, 2-2: 15. PARKS JOHNSON and WALLACE BUTTERWORTH, the Vox Pop Boys, will be on Nick Kenny's "Road to Fame" broadcast at 11:30-12:30 tomorrow night over WMCA. LILLIAN GISH and a return date for MARY SMALL will highlight the Maxwell House "Show Boat" on Thursday over the NBC-Red network, 9-10 p.m. HENRY FONDA, WALTER O'KEEFE and EDGAR BERGEN the ventriloquist will be on Rudy Vallee's show Thursday, 8-9 p.m., over the NBC-Red net. ALICE FAYE joins Roy Atwell as guest on the Jack Oakie Camel program tomorrow night, 9:30-10:30 EST, over CBS. DOROTHY GISH will be presented by Kate Smith on her broadcast March 25. Miss Gish will be heard in a version of "Two Orphans." Program is heard over the CBS net, 8-9 p.m. REINALD WERRENRATH, Metropolitan Opera singer, will be guest speaker at the Advertising Club luncheon-meeting broadcasting from 1:15 to 2 p.m., Thursday, over WMCA. His topic will be "The Story of American Song." CLYDE PANGBORN, noted aviator, appears as Charles Martin's "Thrill of the Week" guest March 23 at 8 p.m. over the NBC-Red net. ETHEL BARTLETT and RAE ROBERTSON, English duo pianists, will be guest soloist on the Ford Sunday Evening Hour, March 21, from 9 to 10 p.m. EST over the CBS network. ANDY IONA and His Hawaiians play a return engagement with Al Pearce's Gang tomorrow at 9-9:30 p.m. over CBS. Hal Janis Pinch Hits Hal Janis is substituting as special events director of WMCA while Dick Fishell vacations in Florida. Fishell left today. "BARON MUNCHAUSEN" JACK PEARL RALEIGH and KOOL CIGARETTES WJZ-9:30 P. M. E.S.T.— Mondays NBC Network Dir.: A. & S. LYONS, Inc. m