Radio daily (Feb-Mar 1937)

Monday, March 15, 1937 RADIO DAILY 5 CADIC P EE/ON ALITI EX • No. 14 in the Series of Who's Who in the Industry • W. WALTER TISON. general manager of WFLA, Tampa, and executive vice-president of The Florida West Coast Broadcasting Co. Inc., is truly one of the real old timers of radio. Florida born, Tison saw war-time service in the U. S. Navy as a radioman and later was in the Merchant Marine Service in a like capacity. Walter, as he is known to his host of friends throughout Dixie-land's radio world, was prominently instrumental in the establishing of WSB. Atlanta, in 1922 as the first broadcasting station in Dixie, and served that station until 1925 when he assumed the responsibility of establishing and guiding the destinies of what is now known as WFLA, which in its present status is considered one of the finer stations of Florida. Walter Tison is at heart an engineer. It was he who supervised the installation ol America's first directional antenna, as conceived and engineered by Raymond Wilmot, eminent British radio engineer, and T. A. M. Craven. It is this development which has so completely revolutionized antenna installation in the radio industry. The Tisons recently acquired a beautiful 40-acre estate in a nearby suburb of Tampa and now their new hobby is growing oranges, truck-gardening and rearing their lovely little six-year-old daughter, June. The staff at the studios refer to their boss — good naturedly of course — as Squire Tison. Seriously, however, where radio and radio broadcasting is concerned, W. Walter Tison is confirmedly a practical man. He is staunch in his convictions that listeners listen to programs and not to radio stations, consequently, WFLA's schedules are constructed accordingly. Believes Program is the Thing WITH THE WCMEN * — By ADELE ALLERHAND O OSALIND GREEN, the "Hour of Charm' femme commentator with the strainedhoney voice, auditioned for five shows last week .... One has defintely clicked . . . .She hasn't heard about the others yet .... Mary Small, who just scored at the Boston RKO, goes to the Chi Palace on the 25th .... Her M.C. on a new commercial (she's audtioned several) will be none other than Jackie Coogan .... Louise Massey and her Westerners, scheduled to play return date in Detroit April 9. Chicago April 16, is expected to appear at the Roxy March 25 ... . New commercial in the offing for her is with a big automobile outfit ....Frankie Basch played hostess to kin of Cardinal Gibbons yesterday when she interviewed 92 year old John Leo Gibbons, oldest marcher in the St. Patrick's Day Parade. ▼ T Ether vacation dreams ... .Ina Ray Hutton, pulchritudinous leader of allgal ork, looking ahead to tennis at her summer home.... Mary Small planning to continue her flying lessons. . . .Cornelia Otis Skinner intending to submerge the drahma by wearing overalls and tending garden at her St. James, L. I., home.... Ida Bailey Allen thinking of weekending among the posies at her Jersey coast summer place. . . .All of it premature .... but so was the balmy weather. . . . Jean Dickson of the contralto voice to go diva with the San Carlo Opera Co. in Denver April 7 ... .in "Rigoletto"....Ann Teeman, of "Easy Aces" and the "Gibson Family," also of the legit "The Women," a welcome addition to WHN's "Girl Interne." T T Kathryn Cravens, the flying commentator, just returned from plane trip to Detroit to interview poet Edgar Guest. . . . She'll give reasons for his rhyming and personal impressions of him on today's broadcast .... The "March of Time" cast gave a party to celebrate Nancy Kelly's 16th birthday on Saturday .... complete with cake 'n' everything .... The gals at CBS Publicity saying the summer schedule with be almost as heavy as the winter one .... Decorator Sarah M. Lockwood to substitute for Sheila Graham on the March 24 "Heinz Magazine of the Air" program. . . .She'll talk about the home beautiful .... Two femme travellers returned from Irak, Mrs. Ruth Hoffman Brooks and her sister Helen Hoffman will add color to "Let's Talk It Over" Monday the 15th. . . .Alma Kitchell emcees the program. Start Work in Year On CBS Radio Center (Continued from Page 1) editorial influence and censorship, thereby assuring free speech, requiring only conformity to reasonable taste and decorum and avoidance of libel and slander, also are cited by the CBS head. Limitation of the amount of advertising in a sponsored program and the barring of certain products considered unsuitable for radio advertising also proved constructive moves, says Paley. For the 53 weeks ended Jan. 2, 1937, CBS reports gross sales of $27,800,000 and net profit of $3,755,522.99, equivalent to $4.41 a share on 852,335 shares outstanding. Dividends aggregated $2,812,705.50 or $3.30 a share, the largest dividend disbursement made by the company, and amounted to nearly 75 per cent of net profits for 1936. In 1935, the 52week net was $2,810,078.70. Due to capital commitments last year and projects for 1937, the board felt it desirable to set aside 25 per cent of 1936 earnings or $943,000 as addition to surplus, readily available for financing. Earned surplus at Jan. 2 was $3,916,708.96, compared to $2,742,936.36 at Dec. 28, 1935. Current assets were $6,675,631.68, current liabilities $3,104,451.97. Sinatra, Guest Talent Set for Cycle Series (.Continued from Page 1 ) Small and the Tune Twister, May 6; Honey Boy & Sassafras and the Landt Trio, May 13. In addition to the regular 7:15-7:30 broadcast on Thursdays, there will be a repeat show at 11:15. 'Lucky' Femme Series 5 Times Weekly on CBS (Continued from Page 1) week 250,000 cartons of Luckies were sent to winners, who selected the 15 top tunes of the week. This is the first time in radio history that a cigarette manufacturer has used radio during the daytime to reach the women radio listener in the home. In the past daytime hours have been used mostly by food, soap, and cosmetic manufacturers. Luckies has no plans to cancel the "Hit Parade" programs, which are now featured on CBS, Saturdays, 1010:45 p.m., and on the NBC-Red, Wednesdays, 10-10:30 p.m. CBS contract does not expire until May 1, and the NBC series was just renewed, March 10, for another 13 weeks. Lord & Thomas, New York, placed the account. Lehn & Fink Products Co., New York (Hind's Honey & Almond cream), on April 2 will terminate its seasonal program on CBS entitled "Ted Malone — Between the Bookends," Mondays through Fridays, 12:15-12:30 p.m. New Buckeye Network Going in Action Soon (Continued from Page 1) named as members of the new chain with another station to join later. Idea is to pool the best offerings of all stations as a network schedule which can be offered the individual stations. Potential sponsors over the chain will have the advantage of better Ohio coverage. Hew AccouhJU Renewals NBC Brown & Williamson Tobacco Co., Louisville (Kool & Raleigh cigarettes), through BBDO, New York, RENEWS Jack Pearl on the NBCBlue network, Fridays, 10-10:30 p.m., effective March 19. General Mills, Inc., Minneapolis (Bisquick), through Baggaley, Horton & Hoyt, Inc., Chicago, STARTS movie lot program on 5 NBC-Red Pacific stations, Mondays, through Fridays, 11:45 a.m. to 12 noon, on March 15. Cycle Trades of America, New York (bicycle association), April 1 placed direct, STARTS "All-Star Cycle" on 40 NBC-Blue stations, Thursdays, 7:15-7:30 p.m., on April 1. Sherwin Williams Co., Cleveland (paints) through J. T. J. Maloney. Inc., New York, STARTS "Women's Magazine of the Air" on 5 NBC-Red Pacific stations, 3:45-4 p.m. (PST) , on April 1. CBS Chevrolet Motor Co., Detroit, through Campbell-Ewald, Detroit, RENEWS "Rubinoff and His Violin" on 88 CBS stations, Sundays, 6:30-7 p.m., effective April 18. Barnsdall Refining Corp., Tulsa, through Co-Operative Advertising, Inc., Tulsa, RENEWS "Courteous Colonels" on 9 CBS stations, Saturdays, 10:45-11:15 p.m., effective March 20. Servel, Inc., New York (Electrolux refrigerators) , through BBDO, New York, STARTS "March of Time" on unannounced list of CBS stations, Thursdays, 10:30-11 p.m., on April 15. Disk Series for Bakery Snow King Baking Powder Co., Cincinnati, is transcribing a series of WBS one-minute transcriptions to be placed at an unannounced list of stations beginning today. H. W. Kastor & Sons Advertising Co., Chicago, is the agency. FRANCES HUNT INITIAL APPEARANCE SECOND WEEK AT THE PARAMOUNT NEW YORK WITH BENNY GOODMAN AND HIS ORCHESTRA