Radio daily (Feb-Mar 1937)

Tuesday, March 16, 1937 RADIO DAILY: 5 WITH THE * WOMEN * — By ADELE ALLERHAND — |yjAY SINGHI BREEN and Peter De Rose have kept their collective ear to the ground and now reveal that. . . when audiences leave the studios after ten of the more impressive NBC broadcasts ....20% of the femmes post-mortem the broadcast. . . .the other 80% ad lib about other women, their families and the showshops. . . .70% of the less loquacious sex do a basso-profundo about the just-heard program and the remaining 30 % exchange prejudices anent sports, weather and families . . . Henrietta Norman . . . gal about the Hollywood Studio Club and KFWB star, planning a Radio Club along identical lines .... with the Hollywood contingent, guest-appearing from New York, backing her up solidly .... Maxine Smith, femme flicker-editor of the Chicago American helping Bob Crosby see the town. . . . the town crowds in to see (and incidentally hear) Bob at the Congress. . . .Marion Melton, WHN vocalizer. soon to be heard with the Irving Aaronson ork once purveyed history and economics to the infant-ry.... T T Fashion Note: When Helen Flint appeared at the WHN Movie Club last Friday she was in green to her fingernails . . .Subbing for Mrs. Eunice Barnard on the "Heinz Magazine of the Air" program March 22 is Loire Brophy who authored "If Women Must Work" She'll tell the gals things about "How to Help Your Husband in Business" ... .Her spouse is John McNeil of the NBC Sales Department Oh-so-British Doris Hare to pen and ink every line of the script for the new NBC series herself .... Little Hans will have a "Let's Pretend" when the Dutch lady who wrote to Nila Mack completes her plans.... She asked for aid in organizing the program for Netherland tots. .. Marge Morrow back at CBS ... .Strange as it may seem.... Countess Olga Albani has refused to do a feature flicker ... .for health's sake ▼ ▼ Isabel Manning Hewson, WOR's "Petticoat Philosopher", the gal with the newspaper woman's diction, who never worked on a paper, hates gush and hysteria. . . . Was a Philadelphia socialite who authored ads for N. W. Ayers .... thinks the gals can be just as sporting as the lads .... and is sure they like chit-chat about international affairs as well as they do suggestions concerning their this year's wardrobe .... She tries to give them what she thinks they like .... STATIONS CT 1HEI 114 Highlights in the Development of Outstanding U. S. Radio Stations: No. 11 of a Series. KSO — Des flloines, la. LUTHER L. HILL, mgr. CRAIG LAWREDCE, Comm. mgr. ¥7"S0, servicing every county in Iowa, is owned and operated by Iowa Broadcasting Co. and is one of the three stations operated as a network by the Des Moines Register and Tribune. Its effective service area covers nine counties in Central Iowa with a population of 600,000 and 113,108 radio homes. This same area does an annual retail business of $150,904,350. Its entire coverage includes 99 counties in Iowa as well as counties in bordering states. THE station is a member of the NBC basic Blue network. In addition to the network shows aired from this source, KSO is able to broadcast from three different cities in Iowa. Together with KRNT and WMT, it comprises a network that covers the entire state. Leased wires keep the three stations in constant contact. WMT talent and programs are always at the disposal of KSO. But important as network affiliations are, KSO is not just another outlet for a web. It is a fully staffed and equipped station, vitally aware of local interests, viewpoints and personalities. POSSIBLY the greatest benefit which comes to KSO as a radio station of the Des Moines Register and Tribune is the news coverage made available to the station. The newpaper has 300 correspondents constantly at work covering the entire state, and each man is a potential correspondent for KSO. This news service is of even greater interest to the lowans than the International News Service and United Press bulletins that are broadcast at regular intervals over KSO. KSO's 370-foot optimum height International Stacey Self-Supporting tower is located six miles from Des Moines. A concrete building houses the station's new high fidelity RCA transmitter. Studios are located in the Register and Tribune building in Des Moines and consist of a number of studios with a large lobby to contain the visitors. A fully equipped sound truck is available at any hour of the day or night for remote pickups from any point in the state. KSO's payroll contains seventy names. Forty-five are regular staff members and the other 25 include artists and special talent. KSO is on the air daily from 6:30 A. M. to 1 A. M. the next morning. Radio Education Parley May 3-5 in Columbus Columbus — Eighth annual institute for education by radio, "to further broadcasting of valuable programs by calling attention to the most meritorious ones of each type," will take place May 3-5 at the Ohio State University. Awards will be made to educational institutions and to commercial stations offering the best educational programs. Among those on the institute program are Judith Walker of NBC, Frank N. Stanton of CBS, Levering Tyson of the National Advisory Council on Radio in Education, and others. WNEW Signs Trio The Hot Peppers, a vocal trio now appearing at a local night spot, have been signed by WNEW and will be given a sustaining program every Monday, Wednesday and Friday, 7:458 p.m. Bernard Quits Don Lee I West Coast Bureau of THE RADIO DAILY I Los Angeles — Don Bernard has resigned as head of production for the Don Lee System. Bernard plans to ' enter the free lance radio field. Advanced Spellers on WOWO Fort Wayne, Ind. — High schools of 19 northern Indiana and western Ohio counties are competing in a spelling contest aired in cooperation with WOWO and the Fort Wayne Journal-Gazette. Winner gets a trip to the Cleveland Exposition to compete in finals for other valuable prizes, including a $250 award to be applied for further education of the winner. J. A. Becker, Westinghouse station relations department, arranged the contest and will act as m.c. Broadcast takes place Mondays, 8-9 p.m., and Saturdays, 4:30-5:30 p.m. Winchell Shifts East Walter Winchell's next Jergen's program will originate in New York studios of NBC and will continue so until summer vacation. Winchell left Hollywood by train last night for New York, in company with Blayne Butcher of the Lennen & Mitchell agency. Kay Parsons On WNEW Kay Parsons, the "Girl o' Yesterday," has been signed by WNEW for a Tuesday and Friday 8:30-9 p.m. program of old favorites. She is an authority on old tunes and has the biggest private library of them in the country. SELLING THE STATIC N WCPO Letter Contest Cincinnati — WCPO yesterday started a prize letter contest for the best 25-word letter on the subject "Why I Listen to WCPO." Contest will run four weeks and the writer of the best letter will be awarded a new Ford V-8 Sedan. Station is now operating on its new schedule, 6 a.m. to 12 midnight on weekdays and 7 a.m. to 11 p.m. on Sundays. WFIL "Community Salutes" WFIL, Philadelphia, will introduce a new idea in "community salutes" when the small town and suburban village "gentlemen of the press" are highlighted in a series to be known as "Village Vignettes." Scheduled to get under way April 1. Mythical visits will be paid to each of the 52 largest communities within WFIL's primary coverage area. In singling out the small town fourth estaters, Don Withycomb, WFIL general manager, reasons that "inasmuch as the ultimate growth of WFIL, or any other radio station, is completely dependent on the collective prosperity of the towns that make up its coverage area, we do well to salute them," he said. The 4 W's of WCSH WCSH, the Yankee Network station in Portland, Me., has issued an informative booklet, "4 W's," telling the Who, Where, When and Why about itself. First comes an interesting page on "Who Listens." Then some facts on "Where They Listen." This is followed by data on "When They Listen— and How," with a tabulation of the age and sex of the station's radio audience, as well as daily listening habits sub-classified by incomes, size of city, time zone and days. For a windup, the booklet explains "Why They Listen." The brochure is an ideal example of station-salesmanship. Denmark holds the European lead in radio set density, having more than 652,000 sets among its population of 3.500.000.