Radio daily (Feb-Mar 1937)

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VOL. 1. NO. 26 NEW YORK. WEDNESDAY, MARCH 17, 1937 FIVE CENTS Would Curb Radio Chains WOAI AND AGENCIES JOIN TO BOOST BIZ Proposed Congressional Probe Seeking Full Light on Expansion by Networks and Newspapers San Antonio— A campaign designed to promote advertising among business men in Texas will be launched next month by WOAI in cooperation with recognized advertising agencies of this city. WOAI offered each agency a half-hour of evening time to present the agency's conception of a good program promoting radio advertising. A well organized publicity campaign is being formulated. It will include newspaper stories, a mailing piece and an introductory program which will be presented on a cooperative basis to serve as an introduction to the series. Present at the luncheon and participating in the idea were Hugh A. L. Halff, manager; Ken McClure, news editor; Lloyd H. Rosenblum, manager of sales and merchandising; Terrell Sledge of the (Continued on Page 2) Tiny Ruffner Joining Ruthrauff-Ryan Agency Tiny Ruffner is understood to be leaving Benton & Bowles agency the latter part of this month to go to Hollywood for Ruthrauff & Ryan, in charge of the Jolson, Penner and Berle shows. Ruffner will remain west and produce future R. & R. airings with film talent. CBS Effects Shifts In Coast Sales Setup West Coast Bureau of THE RADIO DAILY Los Angeles— Shifting of the CBS Pacific Coast sales headquarters from San Francisco to this city has been effected, with John M. Dolph, coast sales manager in Frisco, appointed (Continued on Page 2) Labor on the Air New Orleans — Organized labor' goes on the air here next week with a series of "educational" halfhours over WBNO. Program will be directed by Bill Donnells. veteran editor of The Federationist, labor weekly. Though he doesn't pull his punches in print, the air talks are expected to steer clear of controversies. More Service Charlie Stark of WMCA's early morning show, "Early Risers' Club", offers to wake anyone who has to be up at seven. He asks listeners to leave their radio on over night, tuned to the top of the dial. Cholly begins the day's broadcasting at 7 a.m., by ringing an alarm clock. He is now reported busy inventing a radio that throws cold water. PROPOSES BROADCASTS FROM SENATE FLOOR Washington Bureau of THE RADIO DAILY Washington — Keen interest is being expressed here in a resolution advanced this week by Senator Pittman (Dem., Nev.) , chairman of the Foreign Relations Committee, to erect a powerful radio station within the capitol to carry the Senate debates to all parts of the nation. Pittman said that in offering the resolution he had in mind the need for informing the nation on the Presi (Continued on Page 3) A.A.A.A. Convention Set for April 29-May 1 The 20th Anniversary Convention of the American Association of Advertising Agencies will be held at the Greenbrier, White Sulphur Springs, W. Va., April 29-May 1. G. Lynn Sumner, president of G. Lynn Sumner Co. Inc., New York, (Continued on Page 6) KOL, Seattle, to Have Entire Office Building Seattle — Plans for one of the most modern radio stations on the Pacific Coast are being completed by KOL. Seattle's Columbia station, in conjunction with the purchase of a twostory office building recently by the station. With the acquisition of a former theater site, KOL will have facilities (Continued on Page 3) GOLF REFINING SETS NEW SPRING SERIES Gulf Refining Co., Pittsburgh (Gulf Spray insecticide), will begin a spring and summer campaign on about 22 southern stations by the middle of next month. Sponsor will use live talent in quarter-hour daytime programs airing from two to six times weekly. Jack Latham, radio time buyer of Young & Rubicam, Gulf's advertising agents, returned to town yesterday after a five-week trip through the South lining up the talent and stations. Latham leaves for Pittsburgh Thursday to confer with Gulf officials over the final schedule to be used. In a few spots it is understood (Continued on Page 3) Ford's Friday Show Switched to Saturday The Friday night Ford Motor Company program, heard over the NBC-Blue network from 9-9:30 p.m. and featuring Rex Chandler and his Universal Rhythm, will switch to a 7-7:30 p.m. spot over the NBC-red network on Saturday night, April 10. New set-up calls for a repeat broadcast to the west coast, but no (Continued on Page 3) William S. Hedges, general manager of WLW and WSAI, and vicepresident of Crosley Radio Corp. of Cincinnati, is expected to make formal announcement today of station WHN, this city, becoming a New York outlet for WLW, with a hookup enabling WLW to sell programs originating in New York, with or without the New York station in the time sale. This does not necessarily exclude WMCA from the picture, this station also having made a similar (Continued on Page 4) By PRESCOTT DENNETT RADIO DAILY Staff Correspondent Washington — Momentum for a House investigation of radio gained more ground yesterday, following a pledge of "complete cooperation" by Senator King of Utah and other Senators in the anticipated probe sponsored by Congressman Connery. Among points which the probe would consider, King said, would be the increasing acquisition of stations by big chains and by newspapers. He added that some channels should be kept free for further experimentation. "What we most earnestly want," said King, "is less heat and more light on the radio situation in Amer (Continued on Page 4) HAVANA CONFERENCE NAMESCOMMITTEES Havana (By Cable) — Appointment of Senator Wilfredo Albanes, head of the Cuban delegation, as chairman of the conference, and the naming of various committees marked the opening of the North American Radio Conference here on Monday. Delegates immediately began de (Continued on Page 4) WSM, Nashville, Signs VanCronkhite Service Nashville, Tenn. — WSM, 50.000watter, has signed for the news counsellor service being inaugurated by VanCronkhite Associates, Inc., Chicago. John VanCronkhite flew down (Continued on Page 4) I a.m. News Broadcast A late news broadcast has been added to WMCA's schedule, the International and Universal news now being broadcast for 15 minutes nightly, Monday to Friday, at 1:00 a.m. to 1:15 a.m. This is believed to be the latest news broadcast on the air in the East. It is being put on as an experimental feature. WHN as New York Outlet In WLW's Eastern Hookup