Radio daily (Feb-Mar 1937)

2 RADIO DAILY Wednesday. March 17, 1937 Vol. 1, No. 26 Wed., Mar. 17, 1937 Price 5 Cts. JOHN W. ALICOATE Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year. $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. FINANCIAL (Tuesday, Mar. 16) NEW YORK STOCK EXCHANGE Net High Low Close Chg. Am. Tel. & Tel 174% 1735/8 174 — V/a Crosley Radio 24»/2 24 243/8 + 3/8 Gen. Electric 59% 583/8 59 + V4 North American .... 28 Vg 27 Vi 275/g + Va RCA Common 12'/8 113/4 11% + Va RCA First Pfd 78i/2 773/8 78 + % RCA $5 Pfd. B (100 Bid) Stewart Warner .... 20l/4 19V2 20'/4 + 5/g Zenith Radio 37 37 37 + % NEW YORK CURB EXCHANGE Hazeltine Corp Majestic 4V2 4V2 4y2 Nat. Union Radio 2% 23,4 23/4 OVER THE COUNTER Bid CBS A 57% CBS B 57V4 Stromberg Carlson loVs Va Asked 597/g 59V2 17i/2 CBS Effects Shifts In Coast Sales Setups (Continued from Page 1) assistant to Donald W. Thornburg, CBS vice-president in charge on the coast and headquartering here. Status of Paul Rickenbacher, general handyman to Thornburg, is not affected. Henry Jackson, assistant to Dolph in Frisco, takes charge in the north, as chief of CBS sales in Frisco, and Harry Witt assumes title of CBS sales manager for the south. Brinckerhoff & Co. Expand A new recording studio, capable of accommodating a 4.0-piece orchestra, has been built by E. V. Brinckerhoff & Co. Inc., transcription and recording firm. Under previous facilities, the company's engineers had to work on a 15-hour schedule. REEVES STUDIO RADIO TRANSCRIPTIONS Noiseless Film and Wax Recording • ALL WORK GUARANTEED 1600 Broadway MEd 3-1270 New York Sit vol Series Adds 11 Southern Stations Servel Inc., New York (Electrolux). has signed 11 southern CBS stations (or its "March of Time" program which it will sponsor beginning April 15, Thursdays, 10:30-11 p.m. Time Inc., the present sponsor of the program, is using 35 stations which will be retained under the new setup, making 46 CBS stations in all for Electrolux. Batten, Barton, Durstine & Osborn Inc., New York, placed the account Jack Norworth M. C. Czech Language Joining In New NBC Series WBNX Foreign Sponsors Jack Norworth will be m. c. in a new variety program making its debut March 30 over the NBC-Blue network, 8-8:30 p.m. Each week the birthday of a famous personality will be marked in an appropriate manner. Lives of adventurers and novels of writers will be dramatized. Music of composers will be played. Light-hearted fortune-telling will be a feature of the program. Krueger Series Ending Krueger Brewing Co., Newark, will end its present series of "Krueger Musical Toast" programs on the NBC-Red network, Mondays, 10:3011 p.m., after the March 22 broadcast. Sponsor will use outdoor posters supplemented by car cards for the summer with spot radio being used in the states of Virginia, Vermont and New Hampshire where outdoor posters are outlawed. Next September brewer will be back on a network for a fall and winter campaign. Biow Co. Inc., New York, has the account. Posing as Connie Boswell Rockwell-O'Keefe offices are seeking to trace an alleged impostor posing as Connie Boswell of the Boswell sisters, and now said to be stopping at Hot Springs, Ark. Real Connie Boswell has been on the coast for about three months and appeared last night as guest on the Ben Bernie program. A few years ago a trio of gals traveling through the middle west also posed as the Boswell Sisters. Star Radio Adds Writers Increased business has resulted in Star Radio Programs Inc. adding three new script writers. Bill Gartland, sales manager for the firm, reports that "happy days" are really here again, as indicated by his sales map, which has so many buttons on it that he can't find Rhode Island. Alice Frost With Stoop-Budd Alice Frost will be the new feminine stooge with the Stoopnagle and Budd show starting Sunday, joining the cast which includes Gogo De Lys, Harry Von Zell and the Don Voorhees ork, aired 5:30-6 p.m. over the NBCBlue network. Miss Frost, who replaces Joan Banks, has done considerable radio and stage work. Winston Handling Shandor Shandor, known as the NBC "Midnight Violinist," is now under the exclusive direction of Leonard F. Winston, A Czechoslovakian sponsored program is the latest foreign language to join the babel of tongues on WBNX. On March 22 it begins a half-hour musical program on Monday nights, 7:30-8. Entitled "The Bohemian Hour," it will feature James Voite, Bohemian singer, recently of WHK and WGAR, Cleveland, augmented by a Czech Orchestra. Other foreign languages heard regularly on station WBNX are German, Jewish, Italian, Spanish, Greek, Hungarian, Ukrainian, Polish and Portuguese. All foreign language programs are sponsored. New Biz at WBNX Bi-monthly report of new business for the first two weeks of March at WBNX includes a series of foreign language announcements in German, Jewish, Polish and Italian during the first week of March announcing the increase in production at Chevrolet plants. The business was placed by Lusk, Inc., for Campbell-Ewald. Borden Sales Co. contract, placed through Young and Rubicam, has been renewed for a year ending Feb. 28, 1938. The contract provides for announcements in Jewish and English on a merchandising program for Hanford's Kosher Butter. Other business reported, all placed direct, includes Bakers Fuel Co., for eight months; Emil's Pork Store, for one year; Hildebrand Shops, for one year; Elizabeth Bohlken, for one year, and the Vogue Institute, for six months. Loria Brothers for Berle Pix The Seven Loria Brothers, Mexican child-musicians who broke into show business at the top when they were recently the guest artists of the Joe Cook and Lanny Ross programs, leave for Hollywood on Friday to appear with Milton Berle in Radio Pictures' "New Faces." The Lorias range in age from four years to twelve. Okay WISN Improvements Milwaukee — WISN, the Hearst radio station here, received the approval of the FCC yesterday for the installation of modern transmitter and vertical antenna in a new location. •r % TONIGHT'S BEST BET: _. \ *V* 6:30 to 7 P.M. ~(J AL SHAYNE with Don Albert and Orchestra WHN DIAL 1010 AFFILIATED with M-G-M * LOEWS COfniDG and GOIflG JACK FRASER, NBC announcer, who was ordered away for a rest, returns today from a southern cruise. KENNY BAKER arrives in New York from Hollywood for Sunday's Jell-0 program. JACK BENNY, DON WILSON, MARY LIVINGSTONE and other members of the Jell-0 show return to Hollywood after the 21st. FRANK BLACK. NBC musical director goes to Pittsburgh Saturday for a lecture on modern music via a local station. EDWIN H. MORRIS returned to New York Monday after a cruise. DON SHAW, assistant to H. K. McCann of McCann-Erickson Inc., New York, left town yesterday for a business trip. Expected back early next week. VINCENT CALLAHAN of WRC-WMAL, Washington, is in town for a visit. WILLIAM S. HEDGES, general manager WSAIWLW, is in New York. WOAI and Agencies Join to Boost Business (Continued from Page 1) sales staff, all of WOAI, and Charles Shea, Shea Advertising Co.; Bernard M. Brooks, Bernard M. Brooks Advertising Co.; Ben Lee, Pitluk Advertising Co.; John Lewis and W. Werner, Lewis Advertising Co.; Claude Aniol, Wyatt, Aniol and Auld; Marion Johnson, Marion Johnson Advertising Co.; and Joe Payne, Payne Advertising Co. Standard Oil of Indiana Organizing Program Chicago — McCann-Erickson agency yesterday held auditions for a new 30-minute show to be sponsored over CBS by Standard Oil of Indiana. Carl Hoff and his ork, the King's Jesters, Pat O'Malley and John Tucker Battles were among the talent under consideration. The show will be the first to originate in the new unused studios of Columbia here. Ted McMurray will be in charge of the CBS end of the producing. Series begins next month. Cantor's Gag Contest The contest which Eddie Cantor will announce next Sunday on his Texaco CBS program will be a gagcontest launched by Cantor himself. Prize will be a free trip to Hollywood for two. "BARON MUNCHAUSEN" JACK PEARL RALEIGH and KOOL CIGARETTES WJZ-9J0 P. M. E.S.T.— Mondays NBC Network Dir.: A. & S. LYONS, Inc.