Radio daily (Feb-Mar 1937)

Thursday, March 18. 1937 RADIO DAILY: 3 AGENCIES ALVIN H. KAPLIN, for the past 12 years an account executive of Rose-Martin Inc., has been appointed vice-president and radio director of that agency. BLACKSTONE AGENCY has been appointed by Skin Vista Inc. (facial cleanser) to handle its account. A radio campaign is planned for the future, but no announcement has as yet been made concerning spots. Monte Proser is the account executive. ZENITH RADIO Corp. and La Salle Extension University, Chicago, have placed their accounts with the E. H. Brown Advertising agency of that city. ERWIN, WASEY & CO. is handling a spring advertising campaign for Liebmann Breweries Inc., Brooklyn on Rheingold Pale Double Bock. STANLEY H. FISHMAN, formerly of Charles B. Knight and Associates, has joined the Irwin S. Richland advertising agency as account executive. BROOKE, SMITH, FRENCH & DORRANCE advertising agency has been appointed by the State of Maine, to handle an advertising campaign for Maine potatoes. Radio will be used. DON COPE, director of Benton & Bowles, is seriously ill and will go on a cruise shortly. Albany Brewery Plans Spots Beverwyck Breweries, Albany, (beer and Irish Cream Ale), is planning a series of spot announcements in New York, New England, New Jersey and southern states to start around April 1. Peck Advertising agency, N. Y. has the account. Combining Ark. Studios Little Rock, Ark— Studios of KLRA and KGHI are to be combined about April 5 in the Arkansas Gazette building, it is stated, following acquisition of an interest in the stations by the newspaper. C. W. Allsopp, advertising director of the paper, has been named a director of Arkansas Broadcasting Co., which owns the two stations. WINS to Cover Circus WINS has made arrangements for a daily broadcast of the Cole Bros.Clyde Beatty Circus from the Hippodrome in New York. The broadcasts begin today and continue through Monday, and will be heard over the New York State Broadcasting System. B March 18 Greetings from Radio Daily to George Olsen Phil Alexander • • • Coca-Cola has had an air show in readiness for fhe past eight months awaiting proper time on the nets!.... It would be a variety show with Gus Haenschan's band. Singer Reed Kennedy and visiting iemme vocalists .... They would have you believe that Edgar Bergen with dummy Charlie MacCarthy will head a variety show for Chase & Sanborn .... Earl Ferris' "system" has been in operation for six months and doing all right for Earl the past 14 weeks. . . .CBS director Brewster Morgan is ailing. . . . Another change of announcers on the "Vox Pop", with auditions taking place today for the Pat Kelly spot. . . . WHN will broadcast the Adolph Zukor testimonial dinner the 29th from the Waldorf .... Arnold Johnson and revue goes into Philly's Fox theater the 16th. . . .Paul Specht, bandleader, has given up the music biz and will devote his efforts on the publication of a Chicago magazine called "Spotlight". . . ."March of Time" cast presented Nancy Kelly with a birthday cake yesterday. • • • Songplugger Benny Abrams of Shapiro-Bernstein celebrated his 25th wedding anniversary yesterday by arriving late at the office .... The Mutual wire has been yanked from Jack Dempsey's and the band will undergo a cut in men. .. .Glen Darwin is a new NBC artist. .. .Nat Brandwynne will leave for the coast after the Essex House engagement William S. Hedges, WLW general manager, was tied up in the St. Patrick's parade on Fifth Ave. and couldn't make his hotel in time for an important engagement. • • • The Biow agency auditioned Del Casino, Buddy Clark, Margaret MacCrae and Barry McKinley yesterday .... Ted Husing will bowl on the 24th .... Phil Duey set for Rubinoff transcriptions; also Arlene Jackson .... The Frim sisters are changing their name to the "Carroll Sisters", which will no doubt create a furore with the original Carroll's, Francis and Teddy .... W. C. Handy, composer of the "St. Louis Blues", lost his wife Tuesday.... Abner Silver (he's the songwriter with a lock on his home phone!) and Al Sherman, are trying to interest one of the many comics who are claiming the authorship of "Today I Am a Man" to introduce the song by that title. • • • Teething-trouble seems to have become an epidemic on the airialto, with Announcer Jean Paul King having a molar extracted, Chief CBS Hostess, Mae MacNair and songplugger Davie Kent, complaining of jaw-trouble . . . .Loew's State's Al Rosen reports the line-up of talent for vaudeville's ace theater; Helen Morgan follows Apollon, Ted Lewis, Ed Sullivan, Horace Heidt, Cab Calloway and Paul Whiteman Patti Pickens and husband, Robert Simmons are also set for the Rubinoff transcriptions. • • • Now Director Ken MacGregar has taken sick on the Palmolive Beauty Box, which caused the change of policy on last night's airing. Hershel Williams replaced Ken .... Charles Coleman, Met Opera singer did the songs with Dragonette. It will be a variety show for a few weeks .... Jack Denny will be spotted in Pa. for the summer, while Don Bestor goes to Dallas .... Austin Wylie follows Reggie Childs in the Commodore PerTy in Toledo the 27th. .. ."Three Kings of Swing" go to the Radisson Hotel in Minn .... congrats to WHN on their 15th anniversary today. GUEJT-ING FERNAND GRAVET, who will be heard on the Magic Key program next Sunday in a short-wave pickup from Paris, will probably do a number from his new picture, "King and the Chorus Girl." Song is titled, "For You." PAULINE FREDERICK, now in "Masque of Kings" on Broadway, to guestar on the "Hammerstein Music Hall" program March 30. MARGO will be interviewed by Jeff Sparks on next Sunday's "Varieties" program. LANNY ROSS will be interviewed by Nellie Revell on her March 23 broadcast, 5 p.m., over the NBC-Blue network. FRANK FAY and JOHN BOLES will play return engagements on the Camel program next Tuesday, 9:3010:30 p.m. over CBS network. GEORGE BURNS and GRACIE ALLEN will do "Dulcy" on the Lux Radio Theater program March 29. CHARLES COBURN, star of the Broadway play, "Sun Kissed," will be interviewed by Nan Martell on the "Theater Guide" program over WINS at 11:30 a.m. today. DICK MERRILL, aviator, will be Jack Ingersoll's guest on tonight's Bowling Congress broadcast at 8 o'clock over WINS. BRUNA CASTAGNA, Metropolitan contralto; JOSEPH SCHMIDT, Rumanian concert tenor, and ANDRES SEGOVIA, guitarist, will be heard on the Magic Key of RCA on Sunday over the NBC-Blue network, 2-3 p.m. ROSA PAULY, Hungarian opera star, will be among guests in Richard Straus' opera, "Elektra," directed by Artur Rodzinski, over CBS on Sunday at 3 p.m. CHARLES KULLMANN, tenor, will be with Ed Wynn on Saturday at 8 p.m. over the NBC-Blue network. DR. ANGELO PATRI guests on the March 26 "Magazine of the Air," over CBS at 11 a.m. THOMAS CHALMERS, tenor, CHARLIE KING and ILLIANA, night club artist, are booked for the "Hammerstein Music Hall" of March 23 over CBS at 8 p.m. FRANCES PERKINS, Secretary of Labor, will be heard over WHN tomorrow evening at 9, the talk coming from the Ulster-Irish Society Dinner, with Gen. Hugh S. Johnson and Sir Gerald Campbell among other speakers. JOSEPH T. HIGGINS, Collector of Internal Revenue for New York, will speak on "Tax Collections and Your Social Security" in a broadcast over WMCA Monday evening, 10:30-10:45 p.m. THE NEW BALLAD SENSATION CARELESSLY NORMAN ELLIS MUSIC PUB. 113 WEST 57th ST. N. Y. C.