Radio daily (Feb-Mar 1937)

RADIO DAILY. Thursday, March 18, 1937 WLW-WHN AFFILIATION STARTS WITHIN 10 DAYS (Continued from Page 1) either WHN or WLW as to the terms of the deal, but it is believed WLW received a better offer from WHN than from WMCA. WMCA, it is said, objected to the one-hour free time on WMCA daily which WLW requested in return for the line charges between the stations which WLW would pay. WMCA offered to pay one-half the line charges with no free time on the station (evening rate on WMCA is $550) . WMCA was also to have received a percentage of the time sold on the hookup and it is believed this arrangement still holds in the WHN deal. No commercial programs have been announced as yet for the hookup but Hedges said there are a number of prospects interested. There will be no combination rate for clients using both stations, full card rates of each station will prevail. Transamerican Broadcasting & Television Corp. will act as representative for both stations and will also have the privilege of taking programs off the line for recording purposes. E. Katz Special Advertising Agency, continues as WHN's national representative on all other business. Peculiarity of the deal has Transamerican, a Warner Bros, controlled concern, selling time on WHN, owned by M-G-M. Joyce Sees Television Aid to Movie Theaters (Continued from Page 1) of the Motion Picture Theater Owners of America. Joyce assured the theater men that television was no bugaboo to their business. He pointed out that radio did not kill the newspapers or movies, and that radio was not the serious competitor of recorded music that it was supposed to be. Television, in turn, will make a place for itself without displacing present arts, he said. The RCA executive added that it would be some time before television arrives commercially. Chris St. James Dined Chris St. James, sports announcer of WCNW. Brooklyn, was tendered a dinner Wednesday by station officials in celebration of his fourth year with the station. He is on the air daily at 5:45 p.m. "Long Underwear Crew" Mike Riley reveals that the boys who play in the real hot bands designate a legitimate musician as "a member of the long underwear crew." WHBFs 15th Year Newark, N. J. — WHBI is celebrating its 15th anniversary this week. Jimmy Shearer has managed the station almost from its inception. NEW PROGRAMS -IDEA/ Department Store Remote KDYL, Salt Lake City, is promoting an effective idea in merchandising for department stores. The Auerbach Co., leading department store of Salt Lake City, recently signed a contract with KDYL calling for five remote control broadcasts a day from the store itself. KDYL's engineering staff completely wired the building, providing remote control outlets in every department of the store to which portable, specially constructed remote equipment can be quickly and easily connected. The five broadcasts each day, each three minutes in length, are carried on from a different department at intervals of approximately one hour starting at 8:30 a.m. During each of the short broadcasts, handled by KDYL's chief announcer, Dave Simmons, department heads, sales people, customers and others are interviewed. Broadcasts are planned several days in advance with the store's advertising department, coordinating the radio promotion with the store's newspaper and other advertising. started last fall as a part of a safety campaign the American Automobile Association is doing in the state of Maine. A. E. Barnard, AAA's Maine representative, conducts the program which includes a safety message with incidental music. School teachers often quiz their pupils in class as to what was the AAA safety message that particular morning; making the program come under "required listening" by the students. Short time ago a Safety Club was organized by Barnard and club now has 5,000 members. Program originates from WCSH's studios in the Congress Square Hotel. New Program lot Women A new sustainer called "So You Haven't the Time," dealing with all the things most women wish to do but can't, premieres over WQXR on Tuesday. It will be heard over that station regularly at 3:45 on Tuesdays and Fridays. Alice Pentlarge is featured. Commend Safety Series WCSH, Portland, Me., has a 7:45-8 a.m. kid program on the air Mondays through Fridays, which is drawing good comments from parents and school executives alike. Program was "Matching Minds" Louis Azrael, well known Hearst paper columnist in Baltimore, has taken to the air with an unusual program on Mondays, 7:15-7:30 p.m. "Matching Minds" is the title. Students from local schools take part. Two teams of three students each compete on each program and answer questions on sports, history, science, music, etc. A feature is that the questions include none of the "catch" type, all being informative. They are asked by Azrael. Program runs 13 weeks, during which teams will be eliminated. A silver loving cup will be awarded to the final team. School Service Program Baltimore — A special and unusual service program for the benefit of parents and school pupils has been started by WBAL. Between 11:30 and noon on stormy or rainy days, WBAL will broadcast information notifying parents and teachers as to whether there will be afternoon sessions. Varied Viewpoints Two-Way Communication Is Visioned by Marconi OROADCASTING, with all the importance it has attained, and the wide, unexplored fields that still lie open to it, is not, I think, the most significant part of modern communications, in so far as it is a one-way communication. The far greater importance attaches, in my opinion, to the possibility afforded by radio of exchanging communications wherever the correspondents may be situated, whether in mid-ocean or on the icepack of the Pole, or in the wastes of the Desert, or above the clouds in airplanes. It is only through radio, in fact, that we are capable so far of talking to each other with our own voice across the oceans as well as between the antipodes. The cardinal rule of my work and effort lies exactly in this bare state ment. More than by any praise for the lives rescued through radio and the marvels of television, my heart is touched by the simple letters of appreciation and gratitude which I often receive from the people who have been talking to each other, say from Australia to New York, or from Brazil to Japan. In radio we have a fitting tool for bringing the people of the world together, for letting their voices be heard, their needs and aspirations be manifested. The significance of this modern means of communication is thus fully revealed. A wide channel for the improvement of our mutual relations is available to us. We have only to follow its course in a spirit of tolerance and sympathy, solicitous of exploiting the achievements of science and human ingenuity for the common good. I am firmly convinced of the possibility of realizing this ideal. — Sen. Guglielmo Marconi. NBC SEEKS BETTER BREAK FROM PRESS AFFILIATES (Continued from Page 1) and WBAL, (Baltimore News, Post and American). In the midwest especially, many important newspapers own the NBC affiliated outlets. KIDO Joining NBC On Or After July 1 (Continued from Page 1) tion in Idaho to become affiliated with any national network. Rate has been set at $120 per hour. KIDO operates on 2,500 watts daytime, 1,000 watts night on 1350 kcs. Reports from Boise declared that it is almost impossible to pick up a daytime national program in the city. Meanwhile it was announced that WGBI, Scranton, would join CBS at some future date, probably by Jan. 1, 1938. Station is a member of the Quaker network and operates on 880 kc, sharing time with WQAN in the same city, with 500 watts. Frank Megargee is president and Frank Coleman, manager. No network rate has been announced for the outlet. KIDO makes the 118th station on NBC and WGBI is the 103rd CBS affiliate. Recreated Ball Games For Atlantic Refining (Continued from Page 1) calls for a 15-minute resume following the game, with no broadcast from the ball park. Pirates will play 77 games at home, and there will be 55 games, excluding New York and Brooklyn, played on the road. N. W. Ayer & Son has the account. KTAT Adds Half Hour Fort Worth — Increase in business, including programs and remotes, has caused KTAT to revise its daily broadcasting schedule and add a half hour to the run. This keeps the station on the air 17 hours daily. Haigis Asks for Station John W. Haigis, Republican candidate for Governor of Mass. last Fall has filed application with the FCC to operate a new station at Greenfield, Mass. It is proposed to use 250 watts, daytime only, on 1210 kilocycles. Modest MacCormack Buffalo — John MacCormack, announcing here that he is through with concert work and plans to retire to the life of a private citizen after one more engagement in Dublin, added: "I'll sing on the radio once in a while, if anyone will listen to me."