Radio daily (Feb-Mar 1937)

terests of Commercial Radio VOL. 1. NO. 28 NEW YORK, FRIDAY, MARCH 19. 1937 FIVE CENTS INS News Via Short Wave LEVER RENEWS JOLSON FOR ANOTHER 52 WEEKS Lever Bros., Cambridge, Mass. (Lifebuoy and Rinso) on March 23 will renew the Al Jolson show for another 52 weeks on 60 CBS stations, Tuesdays, 8:30-9 p.m. with a repeat at 11:30 p.m. Program features, in addition to Jolson, Martha Raye, Parkyakarkus and Victor Young's orchestra. Tiny Ruffner, who has resigned from Benton and Bowles, to join Ruthrauff and Ryan's radio production staff, Rinso and Lifebuoy's advertising agents, will start producing this show on March 30. Program originates from Hollywood. Melton Gets Release From Film Contract James Melton, heard currently on the Sealtest System Laboratories program, Saturday Night Party, has asked and received a release from his contract with Warner Bros. Melton plans to devote himself entirely to radio in the future. Program is heard Saturday, 8-9 p.m. over the NBC-Red network. Twin Stars From KFWB With Studio Audiences West Coast Bureau of THE RADIO DAILY Los Angeles — When National Biscuit's "Twin Stars" switches from NBC to CBS it will go in for audience shows, but will broadcast from none of the regular CBS radio playhouses. Instead, arrangements have been concluded for use of KFWB's new studio theater, from which the program will be piped to KNX, and thence out over the network. New writing staff has been organ (Continued on Page 3) Africa Spells Kansas City — In connection with the spelling bees sponsored by Advance Baking Co., KCMO will broadcast a spell-down for colored school children on April II. As far as is known here, in the current spelling craze, this will be the first bee in which all the participants will be of the Negro race. Quiz Burdens Library Pittsburgh — Such interest has been shown in the WWSW "Yes 'N' No" program that Carnegie Libraries, usually pretty liberal on information, have put on the clamps and refuse any more queries regarding the quiz program. Threetimes-weekly shot is a local commercial and has come along fast. SWANK RAINBOW ROOM OFFERED TO SPONSORS NBC commercial program department is contacting the leading advertisers and advertising agencies in an effort to sell a half-hour variety program direct from the Rainbow Room atop the RCA Bldg. Salesmen were provided with a four-page booklet yesterday telling all about the new idea. Booklet stated that NBC has a swiftly-moving program with a master of ceremonies, orchestra, singers and {Continued on Page 4) Paris Television Unit Will Be Most Powerful Paris — A commercial television station of 30.000-watt power, said to be the world's most powerful to date, is to be installed at the base of the Eiffel Tower, it is announced by the French Ministry of Posts, Telegraphs and Telephones, the equipment to be provided by La (Continued on Page 4) Special News Service for the Smaller Stations Being Started Monday by Hearst Subsidiary PETER deEIMA JOINS LYONS & LYONS AGENCY Peter deLima has joined the Lyons & Lyons offices, where he is in charge of the radio department. This frees Sam Lyons to attend to the general details of the organization, which has under its wing Jack Pearl, Jack Benny, Phil Baker, Ed Wynn and many other name acts. De Lima who will contact advertising agencies in selling talent, is (Continued on Page 4) Don Lee Network After Two More Cal. Stations West Coast Bureau of THE RADIO DAILY Hollywood — Lewis Allen Weiss, general manager of the Don Lee Mutual chain, leaves for San Francisco next week for a conference which is expected to add the Golden Empire Chain stations KHSL, Chico, and KVCV, Redding, to the Don Lee network. Stations now owned by Harold Smithson. If negotiations go through as scheduled, the new outlets will be on Don Lee chain early in April. FCC Refuses to Grant Delay In Hearing on Brooklyn Case Daily Television Show From WDGY, Minneapolis Minneapolis — WDGY has started a new series of television broadcasts through its station W9XAT, at 12:30 p.m. daily, under the personal direction of George Jacobson, chief technician. Dr. George Young, owner of the station, is one of the pioneers, in television and has complete studio equipment costing between $40,000 and $50,000. Washington Bureau of THE RADIO DAILY Washington — Represented by an abundance legal talent stations WBBC, WARD, WLTH, WVFW, and the Brooklyn Daily Eagle Broadcasting Co., all of Brooklyn, and WEVD, New York, opened hearings yesterday before the full broadcasting commission, with FCC Chairman Prall presiding to settle, if possible, facility difficulties. At the very beginning Prall denied the request of Gustav A. Gerber, representing WBBC, to adjourn (Continued on Page 3) International News Service, Hearst news service, on Monday will inaugurate a special news service designed particularly to meet the news requirements of the smaller radio stations for news broadcasting it was announced yesterday. Service will be delivered to stations via Hearst's own shortwave stations located in New York, Chicago and Redwood, Cal. Full hour reports, especially prepared for broadcasting, will be short waved four times daily, 8 a.m., 11 a.m., 6 p.m., and 11 p.m. In addition to the regular service five flash news periods will be sent out at 6:45 a.m., 9:45 a.m., 1:45 p.m., 4:45 p.m., and 9:45 p.m. Present plan is to send out about 6,000 words daily with the overflow being sent out in a daily mail service. T. L. Christie, INS radio news editor, will handle the service which will be on the air seven days a week (Continued on Page 5) New Admiracion Series Start on MBS April 18 Admiracion Laboratories (shampoo and hair tonic) start a new series over WOR and the Mutual network April 18. Programs will be aired from 6:30-7 p.m. with the contract calling for 52 broadcasts. Talent includes Tim and Irene Noblette with Bunny Berrigan's orchestra. Following stations will pickup programs: WOR. WGN, CKLW, WAAB. WBAL, WCAE, WGAR, KHJ, KFRC. KDB and KGB. On April 25, KWK, St. Louis, will be added to the net. Charles Dallas Reach. Newark, has the account. Intra-Hotel Web Edison Hotel, which supplies its guests with choice of radio programs, also has a program of its own which is confined to the hostelry. Florence Rose, one of the executives, writes and broadcasts three 15-minute programs daily, including dramatic and film criticism — and gets fan mail and arguments from the guests in the bargain.