Radio daily (Feb-Mar 1937)

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2 RADIO DAILY Friday. March 19, 1937 Vol. 1, No. 28 Fri., Mar. 19, 1937 Price 5 Cts. JOHN W. ALICOATE : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Balm, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English; Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. FINANCIAL (Thursday, Mar. 18) NEW YORK STOCK MARKET Net High Low Close Chg. Am. Tel. & Tel 173'/2 1723/4 173l/8 — 5/s Crosley Radio 25y4 2V/2 24y2 — % Gen. Electric 58 55 Vi 56y2 — 1% North American 28% 27% 28 + % RCA Common 11% H Vl 11 Vi — Vs RCA First Pfd 77 76% 77 — % RCA $5 Pfd. B (100 Bid) Stewart Warner 19% 19 19% — % Zenith Radio 36% 35% 35% — 1 NEW YORK CURB EXCHANGE Hazeltine Corp Majestic 4% 4'/s 4% — % Nat. Union Radio 2% 2% 2% — % OVER THE COUNTER Bid Asked CBS A 58 60 CBS B 57% 593/4 Stromberg Carlson 16% 17% Paul Whiteman Booked For Drake Hotel, Chicago Paul Whiteman orchestra goes into the Drake Hotel, Chicago, April 9, four weeks booking being reported as at a new high for a hotel salary. Ork will hold forth in the Gold Coast Lounge. Band will be heard from there as a sustaining. NBC will air a one-hour sustaining done by Whiteman Wednesday, March 24, 9-10 p.m., occasion being a Coast to Coast birthday broadcast of typical Whiteman music. (Birthday is Whiteman's.) Denver Game on Mutual The final basketball game of the A. A. U. tournament in Denver will be heard over WOR-Mutual, 11:30 p.m. to 1:00 a.m. Saturday, via KFEL, Denver. MARTIN BLOCK'S "MAKE-BELIEVE BALLROOM" A WNEW FEATURE 1250 Kc. 10 to 11 A.M. 5:30 to 7 P.M. Every Man for Himself Abroad Copenhagen — Station Bergen, of the Norwegian national web, is in a tough spot. A French station swiped the wavelength allocated to it and Bergen had to shift to another channel but not without causing interference with foreign stations. Result: complaints from foreign authorities coming in thick and fast, and subsequent changes of channels. About a month ago Bergen hit down on a French channel, and the French have had the cheek to complain to the Norwegian Government about it, notwithstanding that it was originally a French station which forced Bergen into its Mysterious Mose existence. The local listeners are naturally sore about the frequent changes of frequency and contend that picking up the Bergen program has developed into a hide-and-seek game. Chamberlain Brown Ends 26-Week WINS Program After a run of 26 weeks Chamberlain Brown, Broadway agent-manager, today winds up his 3:30-4 p.m. WINS program in which he presented stage, screen, opera and radio stars and other Broadway personalities. The program developed considerable fan mail and may be taken over by another station. On the final WINS broadcast will be Fritzi Scheff, Blanche Ring, Glenn Hunter, Ralph Errolle of the Metropolitan, Roger Wolfe Kahn, Mona Segal, Charles Harte, Diana Croye and others, with Brown as m.c. The continued story on the melodramatic life of Alfred Volckman will be brought to a close, and Brown will render "The Last Round Up." WJBW Period In Demand New Orleans — While commercials are banned from the period, which is supposedly of a non-commercial nature, popularity of WJBW's "High School Reporter" period is such that time buyers are dickering to get spots on either side of the period. Mother's Bread holds it at present. Period is 15 minutes, with reporters from public, parochial and some private schools furnishing student reporters who report school activities. Two reporters work each period. Baseball Games Over WNOX Knoxville — General Mills, Inc., Minneapolis (Wheaties), has signed with WNOX for the exclusive rights to broadcast all out-of-town games and seven pre-season games to be played by the Knoxville Ball Club, members of the Southern Association. This is the first time in the history of local baseball that a club has permitted a radio station to broadcast play-by-play descriptions of its games. Lowell Blanchard, WNOX program director, will handle the microphone. Benny With Stoop and Budd Jack Benny will be a guest on the Stoopnagle and Budd program Sunday at 5:30 p.m. over the NBC-Blue network. Benny will interrupt rehearsals for his own 7 o'clock show, being broadcast that night from the Hotel Pierre, to visit the brother comics. Hazel Westerlund 111 Hazel Westerlund, CBS station relations, on the sick list yesterday and confined to her home. KCKN Sponsor Is Using 5 Hours Daily in Drive Kansas City, Kan. — For the sixth consecutive year, KCKN has sold an unusually large block of time to the Hans Stores, Inc., of Kansas City, Mo., for use in advertising their sixth Annual Jubilee Radio Sale. For four days starting last Wednesday, an average of five hours a day, or nearly a third of the station's regular time on the air, is being used by the Hans organization. All available station features and sustaining programs are being announced under the store's name, and wherever possible short musical programs have been rescheduled so that full one-hour musical revues can be presented under the sponsorship of the program. New Biz at WCKY Cincinnati — Recent new business closed by WCKY, the L. B. Wilson station includes: Oneida, 13 weekly quarter-hour E.T. programs, "Peggy Tudor," through BBDO; Chrysler, 12 spot announcements, two each night, through Lee Anderson, Detroit; Calco Chemical Co. (Little Duchess Laundry Blue), 52 one-minute E.T. announcements, starting May 3; through Ferry-Hanly Co., New York. Bill Goodrich at KFBI Abilene, Kas. — Bill Goodrich, formerly of KLRA, Little Rock, has been appointed manager of the Salina studios of KFBI here, it is announced by K. W. Pyle, director. Plans are under way to enlarge the studios and increasing talent personnel for the origination of about three hours more per day from these studios. Promotions at WMBH Joplin, Mo. — Promotion of Ken Sigars, former program director, to public relations director, and the elevation of Bruce Quisenberry, announcer and special events man, to program director, took place this week at WMBH. Broadcast from Loew's State A broadcast direct from Loew's State Theater will take place Monday over WHN. Dave Apollon and his revue will provide the show. Telephone Hearing Put Off Washington Bureau of THE RADIO DAILY Washington — Hearing in the FCC's telephone investigation originally set for March 22 has been continued to March 29. cominc and Gome PHILLIPS H. LORD returns today from a three-week southern cruise. BOB HOTZ, radio production man, formerly with Young & Rubicam, left yesterday for Chicago and will return to New York within ten days. FRANK PARKER flies to Miami for two weeks and will do two shots on the Ben Bernie program on March 30 and April 6. He will come to New York for his Sunday programs. PHIL BAKER returns to New York today from Florida after visiting MRS. BAKER and the newborn son. RICHARD CROOKS, his wife, and their children leave for a cruise aboard their boat when the current opera season concludes. BUDDY ROGERS has booked passage on the Bremen leaving England March 26. "DOC" E. R. MUSSO, manager of WBNO. New Orleans, and GEORGE H. PEARCE, the studio's technician, leave the South tomorrow for Washington to take up their petition with the FCC. Station wants unlimited time and a new transmitter, as well as to re-equip. Musso will proceed from Washington to New York to take up accounts with agencies and other time buyers. FRANKLIN M. DOOLITTLE, WDRC, Hartford, is in New York. LINCOLN DELLAR, CBS stations relations, on the road for three weeks on a business-vacation trip. First stop is Chicago then on to the West Coast. J. D. CARPENTER, manager of W K B B, Dubuque, Iowa, leaves New York tomorrow after spending several days in town. Station recently affiliated with CBS. VIRGINIA LAMONT, radio editor of the Columbus (Ohio) Citizen, in town for a few days, getting first hand info, on how the webs operate. ERNIE PYLE, columnist for Scripps-Howard Newspaper Alliance, in New York gathering material for six radio features. ARTHUR BORAN leaves at midnight for Baltimore to appear at the Procter & Gamble advertising executives show at the Loew's Century theater tomorrow. He will return Saturday for the Schaefer Beer program via WOR Sunday. Mutual Participating In Short Wave Program WOR and the Mutual network will participate next Sunday in a coastto-coast broadcast of a DX program for the Newark News Radio Club, a short-wave organization. Program will be aired 2-5 a.m. and will feature short-wave pick-ups from COCO, Havana, and HJ1ABP, Cartagena, Colombia, music from the various outlets airing the show, speeches and a spelling bee from the WOR studios with Bob Emery as the conductor. Program will be heard over the following stations: WOR, WOL, WAAB, CKLW, KOIL, KSEL, KHJ and the Don Lee network, WTHT, WSAR, WSPR, WLBZ, WFEA. WNBH, WLLH and W1XBS. In the past WOR has usually broadcast two such programs a year, but this is the first time that the entire network has picked up the broadcasts.