Radio daily (Feb-Mar 1937)

RADIO DAILY: Friday. March 19. 1937 THIS and v THAT CHATTER MRS. SI STEINHAUSER, wife of the Pittsburgh Press radio editor, is recuperating after an illness of two months. Clark A. Luther, manager of WOC, CBS affiliate in Davenport, is visiting the CBS offices in Chicago. The Three Marshalls, starting tomorrow, will have an additional network program which will be brought to listeners at 12:15 noon over WJZ. Up until now the Marshalls have been heard only on Mondays. Their new spot will bring them to the listeners on Saturdays as well. Raymond Johnson has been signed to play the lead role in "Don Winslow," based on the adventures of a comic strip 17. S. Navy Commander, when the program replaces Tom Mix on March 26 on the NBC-Red net. Anthony Wayne's original play, "Trouble is the Word for Blair," will be presented over the NBC-Red network at 10 tonight by the Little Theater Off Times Square. Don Ameche and Barbara Luddy are in the cast. Carolyn Clarke's farce "Pitter Patter," will be offered by the WHO Playhouse, Des Moines, Sunday afternoon. Miss Clarke is the author of radio dramas for First Nighter, Grand Hotel and others. "Mike," Royal Bengal mascot of Louisiana State University, will be "featured vocalist" on tonight's Pontiac Varsity Show from the Baton Rouge campus over the NBC-Red net. Marge Hard, WBIG, Greensboro, N. C, organist, is being featured at the National Theater organ. The National put the big organ back into commission because of the incessant demand for more organ melodies in this area. Lum and Abner are branching out into comic strip syndicates with a series they are working up with Charles Kuhn, as artist. Strip will follow the general line that they use on the air, but use new situations. George Biggar, promotional director at WLS, Chicago, recently received an alligator by parcel post from a Florida friend. Bernadine Peterson has joined the staff of WDGY, Minneapolis, as assistant to Edward P. Shurick, Assistant general manager of the station. Miss Peterson will assist in the production and supervision of programs. William Salathe, formerly with Braniff Airways has joined KOMA, Oklahoma City, as salesman. Bobby Roberts, tenor doing a twoa-week series on WTMV, East St. Louis, has been re-signed as m.c. by The Green Diamond, Belleville night spot. Waller Hornaday, WTMV (East St. Louis) scripter, has been signed to produce and announce new daily series for St. Clair Laundry. France Laux, ace sports reporter of KMOX, St. Louis, leaves Sunday for the Browns' training camp in San Antonio, thence to the Cardinals' camp in Florida. Maurice Coleman, general manager of WATL, Atlanta, reports the new 11 p.m. nightly spot for his Red Top Beer account — which he nearly lost recently when the new city government ordered Saturday midnight closing for beer parlors — is proving a big success. Comedian Charlie Butterworth will present the world premiere performance of his own Shakespearean stock company and the widely heralded Astaire-Green-Butterworth vocal trio will make its postponed debut as the twin highlights of the Fred Astaire Hour with singers Conrad Thibault, Francia White and Trudy Wood and Johnny Green's orchestra over the NBC-Red network on Tuesday, 9:30 p.m., E.S.T. GUEST-ING LOIS WILSON, film star, will be guest of Col. Jay C. Flippen's Broadway Melody Hour on WHN, 8-8:30 p.m., Monday. Irving Aaronson and his Commanders and Helen Yorke will be heard on the same program. BETTY JAYNES, 15-year-old soprano, appears on Bing Crosby's Kraft Music Hall over NBC-Red 10 p.m. March 25. Others slated for this program: Ernest Schelling, April 1; Kathryn Mesile, April 8; Percy Grainger, April 15; Rose Bampton, April 22; Grete Stueckgold, April 29. PETER FREUCHEN, Danish explorer-author, appears with Ozzie Nelson and Bob Ripley March 21 at 7:30 p.m. over the NBC-Blue. THE MILLS BROTHERS will do a guest shot on the Ed Wynn program April 3. BERNICE CLAIRE will guestar on Walter King's "Memory Lane Contest" today at 12:30. RUTH ROBBINS, WMCA songster, will be guest on the Fox Amateur Hour over WMCA, March 29 at 9:30 p.m. ETHEL BARRYMORE will be on the NBC Maxwell House Showboat March 25. She was set by Herman Bernie. GALE SONDERGAARD and WALTER BRENNAN will be on the Bing Crosby Kraft Phenix program on NBC-Red network March 25. DAVID GUION, composer, will appear on George Griffen's NBC Blue program Wednesday at 6: 35 p.m., coast-to-coast with the exception of WJZ. CLYDE BEATTY, circus star, is being interviewed by Sam Taub on the "Hour of Champions" program Sunday, 1 p.m., over WHN. AD AGENCIES SIDNEY J. HAMILTON, secretary of Fletcher & Ellis, Inc., has been elected a vice-president and director of that agency. SEYMOUR MORRIS, formerly with Lord & Thomas, and C. BUTCHER, connected with BBDO, have joined Benton & Bowles. ALFRED ROONEY agency has been appointed by City Brewing Corp. (Tally-Ho beer) to handle its account. Radio will be used in the advertising campaign now in formation, but definite spots have not as yet been set. MAILINGS INC., radio response service, will move to larger quarters at 25 West 45th Street next Monday. ANNOUNCERS ZACK HURT, sports and chief announcer for KFJZ, Fort Worth, Texas, has been chosen to broadcast all baseball games of the Fort Worth Club this year. This station recently paid $5,000 for privilege of broadcasting all of these games. JOHN GRAY, newest and youngest of WBBM announcers, doubles between the mike and his typewriter in the station's newsroom. Gray was formerly announcer for WSUI, of the University of Iowa. QUIN RYAN, veteran WGN commentator, will cover the blow-byblow description of the final bouts in the Intercity Golden Gloves contest between New York and Chicago, aired over Mutual next Wednesday night. HOLLYWOOD KFI, red net outlet here for NBC, asked FCC and has received permission to go on a temporary 24 hour basis to broadcast half hourly weather news to Amelia Earhart during her Pacific flight. Two years ago, it was found that KFI's regular 640 kc signal pounded out powerfully over the Pacific, could be heard more consistently than many shortwaves. Broadcasting schedule gives six minutes weather reports, every half hour, with music, news, filling in. Radio department, Federal Theaters project, disking "Deep in the South" programs, with 30-voice negro choir, which it hopes to plant as live talent on one of the coast to coast chains. Buckleigh Oxford, directing. RCAVictor, transcribing. Camel Cigarettes, (William Estey agency) has renewed Oakie College for another 13 weeks, the program to remain as is on talent, entertainment policy. Stanley Cook, general auditor of Radio Transcription Co., here from Chicago for two months at the local headquarters. Sale of Earnshaw Radio Productions' 104 Chandu episodes reported for American Cleaners for use on KFSD, San Diego (Robert Gracemill agency) and Star Outfitting Company for use on KYA, San Francisco (Allied Advertising agency). Owen Crump, connected with KFWB several years ago, has returned, this time to take a spot in production department, working on the Peabody show and other programs. Helen Troy, newest of the special attractions on the Cantor show, will be back on next week's show, and will probably get the permanent spot for the rest of the Cantor series. CHICAGO DICK GORDON, eastern vocalist, will be the guest soloist on the WGN-Mutual net show, 'Listen to This," on Tuesday night, 7:30 p.m. CST. Gordon is a "find" of Kay St. Germaine. "Stars of the Milky Way' program, WGN all-star musical show will present the final broadcast of the series on Sunday, 5:30 p.m., CST, over the Mutual web. The Golden Glove bouts between New York and local teams will be aired over WGN-Mutual on March 24, 10 p.m. New WBBM studios expected to be completed in 12 weeks. Gertrude Neisen making a quick hop from her club and radio work here to the coast and return. Lois La Chance, torch singer, will take the place of Gertrude Neisen on "Sunday Night Party" of March 21, over WBBM-CBS at 6:30 p.m. CST. J. V. McLouglin, WBBM accountant spent a day last week notarizing for at least 75 CBS employees here — without collecting his two bit fee. Stan Thompson, WBBM operations manager, bedded with flu. H. Leslie Atlass, vice-president of CBS back after coast trip. Don McNeill, emcee of Tea Time at Morrell's, is inaugurating a "Be Kind to Husbands Week — Especially Your Own" during the broadcast of that show today, 3:00 p.m. CST over WMAQ and the NBC red net.