Radio daily (Feb-Mar 1937)

Friday, March 19, 1937 RADIO DAILY 7 ORCHESTRAS -MUSIC Quotes 55 WITH THE WOMEN ~ " By ADELE ALLERHAND ' l^EMME announcers for feminine products ... that's Helen Gleason's idea... With NBC broadcasting approximately 20 programs advertising products with a purely female appeal, and CBS carrying about 30 of the same variety, the prima donna feels there's something a little incongruous in the sound of a rich baritone telling the gals how to keep those damask cheeks .... or which polish helps mahogany to retain its bloom longest .... Carmela Ponselle to warble at the Press Photographers' Ball April 9 When Mrs. Martin Johnson goes on the "Heinz Magazine of the Air" program March 29 shell probably reach the studio via wheel chair .... still convalescing and fighting a good fight ▼ T Spring arrives officially 15 minutes before Benay Venuta enters the airena Saturday eve and Benay plans to welcome it with Spring's own harbinger a hurdy-gurdy man On account of difficulty in getting licenses they're almost obsolete.... Canvass of city revealed that of several left in New York, one had gone Florida-ward for the Winter. . . . Elinor Sherry, saying bye-bye to the Vim show, protem. . . .after 65 weeks, leaving for road appearances in the East and Middle West first stop, Boston ... .Marylin Duke is the gal who was discovered twice. .. .after a year and a half with WOR she went back to Georgia to sing at a local station Shep Fields heard her there.... was impressed. .. .and presto,— she's with his outfit now ▼ T Post-St. Patrick's Day Impressions .... Frankie Basch, WMCA Roving Reporter, wanted people called Patrick for her holiday broadcast .... Exhaustive survey revealed that Hollywoodnymph Lee Patrick was leaving town at broadcast time several Patricks were willing but working .... one lived in Houston, Tex .... two or three had unorthodox (for Irish purposes) accents .... Result Postal Telegraph obligingly provided, on demand, one messenger boy, six months from Ireland, by name Patrick Thompson .... Vita Kane of WNEW treading the bridal path with an up and coming medico. .. .Ruth Stillman of that station's continuity dept. throwing a bombshell with announcement she'd been wed a year. . . .Maxine Gray now vocalizing on the air with Hal Kemp .... Judy Black well, violinist with Jose Manzoneres, is the lass Richard Brooks is sleuthing for. HORACE HEIDT and his orchestra, heard over the CBS net Monday, 8-8:30 p.m. under the sponsorship of the Alemite Corporation, leave New York on March 27 for a tour of onenight stands. Band will appear in York, Pa., March 27; Bridgeport, March 28; Harrisburg, March 31; University of Virginia, April 1-2; Pottsville, April 8; Bethlehem, April 9, and on April 15 begin a week's engagement at Loew's State Theater in New York. Heidt will commute to New York for his broadcasts. Louis Armstrong and his band make their first New York appearance since his tonsil operation in January, at the Paramount, effective April 6. Armstrong was the only colored attraction to appear at that theater during 1936. Miller Music Inc., recently acquired by M-G-M, has opened offices in Boston, Chicago and Hollywood. "Have You Forgotten So Soon" and "Left, Right, Out, In", English ditties, are being recorded by Masters for American consumption. George Gilbert and Horatio Nichols collaborated on them. Mills Music Inc., has taken over the entire score of the Cotton Club Revue. Recordings of "Where Is the Sun", introduced by Ethel Waters, "Old Plantation", sung by George Dewey Washington, "Chile", written by Reginald Forsythe and Andre Razaf and "Peckin' ", follow-up to "Truckin' " and "The Suzy Q" are being made by the major recording companies. "The Trouble With Me Is You", Pinky Tomlin ditty from Melody Pictures Corp. movie, "With Love and Kisses", has been recorded by Brunswick and Decca. Nano Rodrigo has signed a con April Fool Feature A complete encyclopaedia of gags is expected to be revealed on the special April Fool's Day Broadcast over Station WINS, featuring Pat Barnes as m. c. Between now and April 1, listeners are being invited to submit new or unusual tricks to catch the unwary on that celebrated day. Prizes will be awarded for every gag considered, by a group of WINS judges, good enough to describe or dramatize on this program. The new program will also feature the inside story on some famous tricks played on celebrities in all walks of life, as well as some which are not so well known but deserve to be. tract with Consolidated Radio Artists Inc. Rubinoff will play some of his own compositions including "Danse Russe", "Tango Tzigane", "Romance" and "Slavonic Fantasy" during his concert for the Bristol Hospital, on March 29. Carl Fischer is publishing a folio of these numbers. Russ Papalia and ork, down in New Orleans, continue their one shot a week program as a 15-minute sustaining. Steel Pier, in Atlantic City, offers name attractions on Easter Sunday, featuring Hal Kemp and Shep Fields. Johnny Green and ork, together with Fred Astaire are in process of making a series of recordings of all the numbers from "Shall We Dance", new film in which the dancing comic is starred. Nat Brandwynne and his band begin broadcasting twice weekly over W H N via Essex House, effective Wednesday. Vincent Travers, French Casino musical director and band leader, whose orchestra broadcasts Sunday nights at 11:15 over WEAF and associated NBC stations, reports surprising results from the contest recently launched to find a new and original method of presenting dance music programs on the air. A variety of striking ideas, of 15 minutes and half hour duration have already found their way to the judges who expect to have to do considerable deliberating before awarding the cash prizes. Auggie Schelland and his Roosevelt Rhythm Five remoting two periods over WDSU from the New Orleans Fountain Room, one az cocktail time; the other in time for the after-theater contingent. Marguerite Jacobs will vocalize in Audrey Merrick's place. "To Our Mothers" Titled "To Our Mothers" and dedicated to the millions of women throughout the ages who have made the word "Mother" the best loved word in our language, a new series conducted by Eve Hammer, lecturer, will start Monday over WMCA and the Intercity network. Listeners will be invited to send true stories of incidents in their own mothers' lives for re-enactment in this series. Miss Hammer's own work on the lecture platform in the U. S. and Canada has brought her many stories of motherly devotion which will be used in the broadcasts, which take place Mondays 10:45-11 a.m. WILLIAM S. PALEY: "Unless the air is to be a chaos of talk, much of it either dull or of limited interest, and the American listener is to be thus deprived of all else he wants, there must be editorial judgment as to subjects to be discussed, the amount of time to be devoted to each, and the authority and appropriateness of speakers. So long as this judgment is exercised in the public interest by trained and experienced people, so long as 88,000,000 listeners are on guard in 24,500,000 radio homes to see that it is exercised with integrity and fairness and quick responsiveness to the public will, I believe there can be no better way." CHARLES URQUHART: "To fit himself for radio work, one must know something about music, must have taken a course in voice and diction, must have a three-year course in engineering and must know advertising and salesmanship." JANE WEST: "Radio writing is far harder than doing a play. On the air every night is 'opening night.' Each session is judged as an entity and there must be no letdown in plot intrigue or interest. The legitimate theatre author finds that after the first night his fears are ended — either he is a hit or a failure. Radio writing is sustained aggravation." ALFRED HALL: "Radio! The friend of the lonely, the companion of the shut-in, the neighbor of the isolated, the teacher of the unschooled, the theater, the concert hall, the sports arena for untold millions! What a privilege to serve one's fellow man — through radio." William Bivens Honeymooning William Bivens, WFBC, Greenville, chief announcer and assistant manager, who was married to Marjorie Robinson on March 12, is spending his honeymoon in New York. Bivens was formerly a member of the CBSWashington staff. Ad Women's Ball Tonight Advertising Women of New York. Inc., hold their Annual Silver Ball tonight at the Biltmore Hotel roof. Ducats at six bucks a throw entitle patron to participate in vast number of prizes. Those holding tables include CBS press department. Exploiting Lombardo On all Bond bread delivery trucks throughout the country General Baking is publicizing its Guy Lombardo CBS program, Sundays, 5:30-6 p.m., through colored posters mounted on side panels of the trucks. MOTION PICTURE LIGHTING AND EQUIPMENT CORP. WE FURNISH hlectrtcal Lighting hqmpmcnt of Any Kind FOR RADIO STATIONS 244-250 WEST 49fh STREET New York City Tel. CHic. 4-2074 NEW EPCCGEAMS-IDEA/