Radio daily (Feb-Mar 1937)

2 RADIO DAILY Monday, March 22. 1937 Vol. 1, No. 29 Mon . Mar. 22, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk and Verne Bailey, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. All rights reserved. FINANCIAL' (Saturday, Mar. 20) NEW YORK Am. Tel. & Tel 1 Crosley Radio Gen. Electric North American .... RCA Common RCA First pfd RCA $5 Pfd. B Stewart Warner Zenith Radio NEW YORK Kazeitine Corp Majestic Nat. Union Radio . . STOCK MARKET Net High Low Close Chg. 71'/2 17t V4 171 14 — 34 24i/2 24i/2 241/2 — 1/2 565/8 551/g 56 — % 281/2 28V4 283/8 4 i/g 11% 11 Vi 11 Vz 773/4 771/2 773/4 + 3/g 19 183/4 183/4 — I/2 35% 35V2 35% + y4 CURB MARKET 23/4 21/2 23/4 + 1/4 IGA Stores Renewing Disks on 11 Stations (Continued from Page 1) and are now broadcasting the recordings made for the initial campaign which began last fall. For the original station list, this is the third 13week renewal. Charles Daniel Fry Frey Co., Chicago, is the agency. Ford Motor Renews Two Weekday Shows (Continued from Page 1) Fort Wayne, will remain on the network until April 27 when stations become affiliated with NBC. Effective with the renewal date KOY, Phoenix, and WKBB, Dubuque, will be added to the CBS-Ford network. N. W. Ayer & Son Inc., New York, is the agency. Studin Joins Star Radio Daniel C. Studin, formerly with the National Union Radio Corp. has joined Star Radio Programs as vicepresident and general manager. Have You Heard FOR YOU Sensational Ballad from "The King and the Chorus Girl" Starring Fernand Gravet HARMS, INC. RCA Bldg. New York City * THE WEEK IN I \l 14 * ... A Movie Man's Bogey ~ ^— ^— — — (Continued from Page l) — — — — a new departure in such advertising. . . . CBS will break ground within the year at its huge plot assembled at Park Avenue and 59th Street . . . Senator King of Utah brought up the question of partiality of the webs to the President's proposed Supreme Court changes, but the networks disproved this via the logs which showed 111 broadcasts, with 57 on talks favoring the proposed changes and 54 opposing. . . . Senator Wheeler said he was still working on his proposed investigation of radio press situation. . . . and in Chicago, James A. Petrillo, head of the local musician's union, pulled an orchestra out of a hotel because the management refused to pay the Social Security tax on the ground that the band leader was the employer of the men in question. . . . Petrillo says the hotel is the real employer. . . . Senator King again broke into print on Wednesday when he spoke the day before about "curbing radio chains". . . . promising complete support of anticipated probe as suggested by Congressman Connery. . . . WHN was set as the New York outlet for WLW, Cincinnati. . . . with Transamerican acting as sales repre Modernized Studios Are Opened by KVOR Colorado Springs — KVOR's new studios and business offices have opened after almost four months of remodeling, redecorating and refurnishing. Colorado Springs radio enthusiasts are taxing the twin studios and twin reception rooms to capacity for all studio programs. Improvements at KVOR were launched immediately after the E. K. Gaylord interests took over KVOR last November. KVOR has added 15 studio programs since Jan. 1. Guests are invited to witness all these broadcasts. In addition to a 210-foot Blaw Knox vertical radiator, KVOR is installing a Western Electric transmitter at its mile from the city transmitter site. Esquire Taking Coronet Spot On April 2 David A. Smart, publisher of Coronet, will transfer the "Coronet on the Air" program from WOR to a nationwide network of 29 NBC-Blue stations, Fridays, 9:30-10 p.m. Esquire, another Smart publication, will take over the WOR time, Tuesdays, 8-8:30 p.m. with a new show on April 6. The same talent line-up consisting of Deems Taylor, a dramatic cast, guest stars, and Robert Armbruster's orchestra will be on the NBC show. Spot is placed directly before another Batten, Barton, Durstine & Osborn account featuring Jack Pearl for Kool & Raleigh cigarettes. BBDO will also handle the WOR-Esquire program. sentative for the hookup. . . . E. Katz Special Advertising Agency continues of course as WHN's national rep. Tiny Ruffner aligned himself with the Ruthrauff & Ryan agency, after a long association with Benton & Bowles. . . . WSM, Nashville, was the first big watter to sign with Van Cronkhite Associates, Inc., supplying a special news merchandising service. . . . Ralph Wonders started at Rockwell-O'Keefe talent agency as head of radio department. . . . Peter de Lima, joined Lyons & Lyons in similar capacity. . . . NBC is seeking to work out better cooperation with its newspaper owned affiliated outlets. . . . with a view toward better break in the respective journals. . . . International News Service (Hearst subsidiary) begins a special news service via short-wave, to meet the requirements of some of the smaller stations on news which can be transmitted to the stations cheaply. . . . FCC and the matter of the four Brooklyn stations up again, with speed promised by Chairman Prall. Leath Stores Renew WROK Series for Year Rockford. 111. — I. H. Hartman, president of Leath & Co., operating 31 retail furniture stores in the middle west, has renewed a yearly contract with WROK, continuing the daily Man-on-the-Street broadcast which was originated at WROK by Leath's in October, 1934, as the concern's first venture into radio advertising. In renewing the contract, Hartman increased the length of the broadcasts from 10 to 15 minutes and also signed as sponsor of WROK's Musical Clock from 6:30 to 7:30 a.m. daily. Expenditure with the Rockford station runs approximately $200 weekly. Leath's began radio advertising on WROK on an original eight-week arrangement. At the end of that time they renewed on a yearly basis. At the present time Leath's sponsors programs on 14 stations in the middle west. COfninG and G0MG 0. B. HANSON. NBC chief engineer, has been confined to his home for the past three days due to illness. SYLVIA FROOS sails on the Paris next Saturday for London. CHARLES M. KAPLAN of WIP sales staff, is due back at his desk Friday after a California trip. EDITH DICK is vacationing in Palm Beach but will return for her Hit Parade airings. ROLLAND J. HAMILTON, president of the American Radiator Company, sailed aboard the Pennsylvania on Saturday for California via Havana and Panama. Also aboard were CHARLES A. MILLER, president of the Miller Brewing Co., and MRS. MILLER. JOSEPH H. NEEBE, Campbell-Ewald Co., Inc., executive on Chevrolet radio activities and C. P. FISKEN, advertising manager for Chevrolet Motor Co. are in New York supervising the WBS recordings of the new "Rubinoff Musical Moments Revue" to be on 400 stations by April 4 sponsored by Chevrolet. TOM FITZDALE, Chicago radio publicitor, is on a three-week trip to the east to contact agencies and radio editors. CHARLES E. GREEN, president of Consolidated Radio Artists, has returned to New York after a two-week visit of the Dallas, Chicago and Cleveland offices of the firm. JACK BENNY, MARY LIVINGSTON, KENNY BAKER and DON WILSON, left New York yesterday enroute to Hollywood. Tomorrow they arrive in Waukegan, III., the birthplace of Jack, where they stop off to be honored on "Jack Benny Day." MAX FINN of Boston, general manager of E. M. Loew Theaters, Inc., is in New York to meet his wife who is flying from the West Coast where she has been vacationing. New NBC Show for Phillips Charles H. Phillips Chemical Co., New York (Phillips Milk of tablets, toothpaste), subsidiary of Sterling Products Inc., will launch a comedy script show, "Lorenzo Jones," on the basic NBC-Red network on April 26, Mondays through Thursdays, 4-4: 15 p.m. Contract is signed for 52 weeks through Blackett-Sample-Hummert, Inc., New York. Edward Smith Free-Lancing Edward H. Smith, who left WNEW last week, will write some scripts on special assignments for WPA, but will continue as a free-lance writer and actor. Adv'g Censorship Bill Moves Ahead at Albany Albany — The radio broadcast advertising censorship bill has been introduced in the Assembly by William H. Mackenzie. This procedure, with a Democratic introducer in the Senate and a Republican in the Assembly, makes the bill non-partisan and strengthens its chances of passage. Measure would place all radio advertising matter under supervision of the Motion Picture Division of the Education Department. Disks as well as live announcements are included. A charge of 10 cents a word would be charged for reviewing such matter. The bill would go into effect July 1. Carlson Wins Point New Orleans — Charles Carlson, owner of WJBW, has obtained a twoweek stay of the hearing on the injunction which Southern Broadcasting Co. is asking against him. Smart sponsors know that WHN's No. 1 SHOWMANSHIP helps increase sales! DIAL 1010 ' M-G-M • LOEWS