Radio daily (Feb-Mar 1937)

Monday, March 22, 1937 RADIO DAILY 3 WCKY Taxi Program Renewed for 52 Times Cincinnati — Taxicab Night Club program, sponsored over WCKY by Taxicabs of Cincinnati Inc., operating Davis Cabs and Yellow Cabs, has been renewed for 52 times. Program, which features cooperation with the city safety department's campaign to end speeding and reckless driving, has just completed its first 52-time series, twice weekly. Dance transcriptions with "guest artist" vocalists are used. Whiteman Anniversary As a pre-celebration of Paul Whiteman's birthday, which is March 28, NBC will present the dean of modern American music in a gala radio program on March 24 over the NBC-Blue network, 9-10 p.m. Whiteman's orchestra will join the NBC Symphony Orchestra, with the maestro directing the massed unit. Montgomery-Ward Auditions Chicago — Montgomery-Ward has been auditioning numerous shows, with nearly all agencies submitting scripts. A show wirtten by Cal Devoll is said to have taken their fancy. Wrigley also is reported searching for spot idea for network use. Bernie Returning West West Coast Bureau of THE RADIO DAILY Hollywood — Ben Bernie. who left for Miami Beach, Fla., after last Tuesday's American Can broadcast, changed his mind about remaining away and plans to resume his coast broadcasts April 13, when he will have Eddie Cantor as guest. Elgin After Time Breaks Chicago — Elgin is now making an attempt to get a few time-signal breaks in competition to Bulova. J. Walter Thompson handling the effort. Mrs. Atlass 111 Chicago — Mrs. Frank H. Atlass, mother of Leslie and Ralph Atlass, CBS and WIND execs, is ill in Honolulu. AGENCIES THE IZZARD CO., national advertising agency of Seattle, is expanding into the radio field on April 1 with its merger of Sage & Mullins, advertising agency, and appointment of Francis G. Mullins, former head of Sage & Mullins, to the position of vice-president. Mullins was for three years on the staff of Totem Broadcasters, prominent radio program unit of Seattle. Marjorie McPherson, who has been radio director of Sage & Mullins, becomes director of the Izzard agency's radio department. W. H. Horsley is president of the Izzard Co. WALTER S. ROSS has resigned from the A. W. Lewin Co. advertising agency, Newark, effective March 26. CHARLES W. HOYT CO. INC. today moves to new quarters at 551 Fifth Ave. Agency also has branch offices in Hartford and Boston. "LATE NEWS" Sustaining WMCA, Monday through Friday, 1-1:15 a.m. LATE HOUR NEWS SERVICE WITH POSSIBILITIES IN COMMERCIAL END. WMCA supplements four other news broadcasts with this 1 a.m. period, news being supplied from Universal, International and United Press dispatches. Atmospheric stuff of the "WMCA News Desk" includes a typewriter or two being pecked in the background and the newscaster frequently mentions more bulletins coming up. News is a resume of the day and evening happenings, major stories being treated at length and toward the close the bulletins of shorter duration bring to the mike considerable number of items. Spot possibly could go commercial, it would seem, and at present makes an attractive time for the spot announcements heard before and after. Apparently it is an experiment worth trying. NBC, CBS Engineers Arrange 40-Hour Week {Continued from Page 1) 400 persons in the NBC engineering department with 350 belonging to the NBC association. In CBS 160 engineers are members which excludes the 20 in the general engineering department who do not have cards in the CBS "union." It is estimated that the new hour scales will cost NBC about $125,000 more annually and CBS will probably add about half that amount to its engineering budget. Inquiry at WOR revealed that the engineering staff there had its own "inside union" which operates under the title Association of Technical Employees of WOR. WMCA reported no engineering organization in its station. In the two latter stations, engineers are at present on a 48-hour schedule Associations, in all three cases, are in no way associated with the A. F. of L. or the CIO. Woman's Program on WINS Laura Mundi, at WINS, is teaching them to stretch pennies via the new Star Radio Programs feature, "Good Morning, Neighbor!" The program is an informal chat for women, showing them how to save money and otherwise brighten up their domestic routine. Guy Lombardo says CARELESSLY is the best song in years! Norman Ellis Music Pub. 113 West 57th St. New York City "MARRIAGE PROPOSALS" With Newell Davis and Fanny May Baldridge Sustaining WMCA, Fridays, 3:15-3:30 p.m. PLEASING SKIT COMBINING ROMANTIC EPISODES WITH A BIT OF MUSIC. As one of the category of "real life" episodes, but presenting the romantic side of life instead of the melodramatic or violent, this makes a pleasing quarter-hour of light entertainment. The idea is to dramatize actual proposals as they took place in the love affairs of married couples, with one of the principals in the case being introduced at the studio presentation. The dramatization is nicely handled, with appropriate song numbers being worked into the continuity. Premiums Being Used By 5 WBT Advertisers Charlotte, N. C— Five WBT advertisers are using premiums in connection with their air programs. RCA Corp. offers an auto radio to the writer of the best 25-word letter on "Why I Prefer RCA." Beeman Laboratories offer aluminum sets for best 50-word letter. Pendleton Distributing Co. offers a Gibson Electric refrigerator for a 100-word slogan. Procter & Gamble gives a package of flower seeds for a top of an Oxydol box and ten cents. Drug Trade Products gives samples of Acidine and Ku-Bak shampoo plus a picture of "The Briarhoppers" for a Peruna box top. Lum and Abner in Chicago Chicago-After broadcasting from Hollywood since Jan. 15, Lum and Abner (Chester Lauck and Norris Goff ) , heard Mondays through Fridays at 7.30 p.m. E.S.T. over the NBC -Blue net, are here on a business trip and will broadcast from this city for a week or two starting today. OL* SCC^ . . . Worthy of Network recognition . . . Zeke Manners and his gang are heard only locally via WMCA. Yet we're told they receive an average of 2,500 letters weekly . . . DERN IT! Yer Right Agin9 Scoops BUT We Do Git "Nettvorh Recognition93 TOMORROW NIGHT WITH AL PEARCE'S FORD SHOW ON COLUMBIA NETWORK FROM 9:00—9:30 EST. ZEKE MANNERS with Elton Brirr, Gigglin' Gab, Hank and Ace. EXCLUSIVE MANAGEMENT LESTER LEE ARTIST'S SYNDICATE OF AMERICA, INC. R. K. 0. BUILDING. NEW YORK