Radio daily (Feb-Mar 1937)

Record Details:

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HUNTING ? In the town of Kimberley, South Africa, is the largest man-made hole on earth. It marks the spot where diamond-bearing soil was first uncovered ; where prospectors squeezed hundreds of claims within an area no larger than the Yale Bowl. Just outside of town is another diamond field: the richest in the world. It lay there unnoticed while the "biggest hole" was being dug. No one took time to read the geological signs which so clearly proclaimed its presence and its wealth. What has this to do with radio ? There are hours on the air next-door to the "dis covered" hours of radio— less than a minute away from radio's "established" audiences. Many air advertisers are discovering the wealth of these hours ; have already staked claims in them out of which come increasing advertising bonuses ! We think you should know of such hours still available for your use — particularly promising hours, for they are on the network which carries radio's richest (radio's strongest) schedules. Let us tell you about them; these rich hours available on the Columbia Network. THE i 01 1 MIMA BROADCASTING SYSTEM 485 Madison Avenue, New York