Radio daily (Feb-Mar 1937)

RADIO DAILY: Tuesday, March 23, 1937 " ■ mrk^i i ELZA SCHALLERT interviews, NBC Blue net, next week moves to a new spot, one hour later, bringing her on 8:45-9 p.m. PST. John Boles will be her guest Friday. KHJ has received copy clearance on her stories in "Epic Heroes" published in London. Stuart Wilson will use them on his Friday evening Story Teller program on Don Lee net. Jimmy Vandiveer, who conducts Don Lee's Tuesday night "Met Some People," will put a new twist to radio interviews this week when he quizzes thirty persons at once, receives his replies from the whole group in unison. His guests will be the well known Verse Choir. Allied Advertising Agencies Inc., on behalf of Associated Oil, has started a new series of sports broadcasts on KMTR. the first of which will be the UCLA-Stanford Track meet Saturday, with Frank Bull at the microphone. KFWB putting in its own equipment at the Ambassador Hotel to broadcast Cocoanut Grove concerts. Carlton KaDell, just finished announcing on the big 300 station Dodge disk series, has been signed to do the narration on a 4-reel travel picture on Boulder Dam. to be released by General Studios. California's Hour, with Conrad Nagel and Connie Boswell, (chain stores) which has been going on NBC blue net in California only, will finish its present series Sunday. Lord and Thomas, agency, is auditioning a series of 1-minute transcriptions which may go on the air later. Pauline Hogan, who has had a household talk program on the air weekly for seven years, without an unsponsored week, has signed for a second year's weekly broadcasts for Market Basket Inc. (stores) over KEHE. Account was placed direct, and doubled Miss Hogan's salary. Jerry King, president of Standard Radio (transcriptions) just returned from a quick trip to Sacramento to assist at the dedication of new station, KROY. Advertising Arts has just placed a CNC MINUTE INTERVIEW GLEN GRAY "In selecting the numbers for the broadcasts of the Casa Loma Orchestra I have found the pacing of the program to be of vital importance. The reaction I have received throughout the country is very peculiar, due to the fact that the south always requests the slow numbers: the east and midwest the fast numbers; and the west coast the romantic love ballads rendered by Kenny Sargent." F. C. C. ACTIVITIES Bureau of THE RADIO " " ' ' " HEARINGS SCHEDULED March 23: Salinas Newspapers, Inc., Salinas, Cal. CP for new station. 1390 kc., 250 watts, daytime. The Bend Bulletin, Bend, Ore. CP for new station. 1310 kc. 100 watts night, 250 watts LS, unlimited. March 24: Juan Piza, San Juan, Porto Rico. CP for new station. 1500 kc, 100 watts night, 250 watts LS, unlimited. April 8: Port Huron Broadcasting Co., Port Huron, Mich. CP for new station. 1370 kc, 250 watts, daytime. Golden Empire Broadcasting Co., Marysville, Cal. CP for new station. 1140 kc, 250 watts, daytime. April 14: Paul B. McEvoy, Hobart, Okla. CP for new station. 1420 kc, 100 watts, daytime. April 27: W. W. Luce, Fort Lauderdale, Fla. CP for new station. 1050 kc, 50 Kw., unlimited. May 3: J. Leslie Doss, Sarasota, Fla. CP for new station. 1390 kc, 250 watts, daytime. May 7: Staunton Broadcasting Co., Inc., Staunton, Va. CP for new station. 1500 kc, 250 watts, daytime. May 10: T. E. Kirksey, Waco, Tex. CP for new station. 930 kc, 250 watts night, 500 watts LS, unlimited. May 13: Dallas Broadcasting Co., Dallas. CP for new station. 1500 kc, 100 watts, daytime. May 17: Utica Observer Dispatch, Inc., Utica, N. Y. CP for new station. 950 kc, 1 Kw., daytime. May 18: KYW, Philadelphia. CP for change of power. 1020 kc, 50 Kw., unlimited. May 21: Ashville Daily News, Ashville, N. C. CP for new station. 1370 kc, 100 watts, unlimited. thirteen week spot announcement campaign for Nu Enamel, to go on blue net's outlet, KECA three times a week. Lum and Abner are in Chicago to talk contest plans with their sponsor, Horlick Milk. After two weeks' broadcasting from Chicago, they'll be back on the Coast. Fred Jones, publicity man for KEHE and the Orange net, is trying his hand at scripting, doing a new Tuesday evening 15 minute program, Alma Mater News — chat and opinion about college happenings and college viewpoints. Jones was formerly editor of Pennsylvania U's daily during his own college days. F. C. Mertens, president of Mertens & Price. Inc., leaves Monday for a two months trip through the middle west and east on behalf of Sunday Players, Sacred City, Wade Lane's "Homefolks" and American Kitchen, transcription series. Los Angeles Auto Driving School has signed for a Friday night half hour Safety First Forum series over KMPC, with Betty Compson conducting interviews with officials, celebs, etc, urging safe driving. Account placed direct. Orange network, (Hearst-McClatchy chain) transcribing Tanforan races, putting them on at 7:30 p.m., for benefit of "tired business man" who works when the horses are running. All Canada Radio Facilities, Ltd., Winnipeg, appointed Canadian reps for Mertens & Price Inc. Already placed Sunday Players series, 52 disks, for Calgary, Alberta, outlet and two others. Cocomalt's Joe Penner show, in the middle of its second 13 weeks, renewed for a third series of 13. Ruthrauff & Ryan, agency. U. S. Marines Feature Philadelphia — A new feature, known as the All-Marine Program, opens at 10 p.m. tomorrow over WHAT. All those taking part in the hour show are connected with the regular U. S. Marine Corps. Actual experiences of Marines will be dramatized, the first being a Belleau Woods incident of the World War, and there will be band music as well as interesting personalities. Colonel Benjamin S. Berry, U. S. M. C, will be guest speaker on the opening program. Sergeant D. C. Barnum will be the narrator. Production of the show will be handled by Milton Laughlin, C. W. Ogelsby, George Thomas and Sam Serota of the WHAT staff. New Philco Aerial Philadelphia — Philco Radio & Television Corp. announces a new oversize and unusually rugged commercial-type aerial for heavy outside duty, especially on high buildings, large homes, yachts and other locations where extra strain, high winds and severe weather are encountered. Every part has been treated to make it impervious to weather and sail air. Jt is called the Philco De Luxe "Heavy Duty" All-Wave Aerial. Booklet on New WE Mike Western Electric has issued a 12page illustrated booklet on its new 633A Dynamic Microphone, which was recently added to W. E.'s list of pick-up equipment. Small size, ruggedness and low price are among the features of the new mike. HANNAH KICHAVER, booker,; now with CBS promotion here. Paul Ash and Maurie Sherman slated to go into Casino Parisienne for Consolidated Radio and be aired over NBC. Blair Walliser. WGN production chief, and Ken Griffen, actor and announcer, have purchased a new sailing craft. Bill Craig, newest announcer at NBC here, is a former singer. A Capella choir, heard over NBC, will appear in concert April 7, atl LaSalle, Illinois in a series booked by the Civic Concert Service. Kay Chase, radio author and actor,, who writes the WGN and Mutual show "Painted Dreams" and the CBS show "The Romance of Helen Trent,"' has left on a vacation that will take her to Florida and the islands in the Carribean. Chicago Symphony orchestra under the direction of Dr. Frederick Stock, will be heard in another one of the semi-monthly Saturday night popular concerts from Orchestra Hall here Saturday. The concert will be broadcast exclusively over WGN ancL. the coast-to-coast Mutual network* 8:15-10:15 p.m. Henry Weber will be the commentator and it will be announced by James Fleming. Skating Races on CBS National Indoor Speed Skating Championships will be described for winter sports fans from Chicago on Saturday, 10:45-11 p.m. EST, by John Harrington, CBS sports announcer. WHCA NEW YORK'S OWN STATION >>>>>><* — < < < GOOD WILL HOUR Successor to Good Will Court SUNDAYS 10 TO 11 P.M. -* * > € « «