Radio daily (Feb-Mar 1937)

Thursday. March 25. 1937 RADIO DAILY 3 NEW PCCGCAMS-IDCAf THREE MORE STATIONS JOINING NBC NETWORKS (Continued from Page 1) June 27, the date that WMBG, same city, switches from CBS to the basic NBC-Red network. Rates for all four of the new affiliates has been set at $120 per hour. With this announcement, NBC now has 121 stations associated with its two networks. CBS is negotiating to sign WTAQ, Green Bay, Wis., as a supplementary station, but no contract has been signed as yet. Starting date and station rate still to be settled. New Philharmonic Series Will Run 4 Extra Weeks New York Philharmonic Society has increased its radio schedule for the 1937-38 season by four weeks. Program, heard over a coast-to-coast CBS network and the complete Canadian network every Sunday, 3-5 p.m., is booked for 24 weeks this year. Series began Nov. 8 and will fade April 18. At the conclusion of series, plans will be announced stating that concerts will resume Oct. 24 and will continue through May 1, 1938. This will give society 28 weeks on the air. John Barbirolli will direct the entire series, vacationing only for one month. Guest conductors will be used during his absence. The guest soloists for the 28 programs have already been set. WGBF on 1,000 Watts Evansville — WGBF, the new NBC optional affiliate here, is now operating on 1,000 watts daytime in accordance with the recent FCC approval to increase its daytime power from 500 watts. Night-time wattage, 500, has not been changed. "Magic Kitchen" Celebrates St. Louis — Fourth anniversary of "Magic Kitchen," KMOX feature, will be celebrated with a full week of special programs, March 29-April 3, under arrangements completed last week between Jane Porter, the "Kitchen" director, and Jerry Hoekstra, KMOX special events director. Ben F e 1 d ' s orchestra, Lorraine Grimm, Tom Baker and the team of Al Cameron and Joe Karnes will supply entertainment for the birthday broadcasts. Six local and two national sponsors participate in the program. March 25 Greetings from Radio Daily to Bessie Mack Free for All at KVOR Cowhands that ARE cowhands are doing a special Monday Night Jamboree program on KVOR, Colorado Springs. Every member of Smoky's troupe of Rocky Mountain Ramblers is a boy from a nearby ranch. All of them were born and raised on the slopes of Pike's Peak and learned their music from the time they were children from the other cowhands who settled the country. The cowhand unit consists of a sixpiece band, every member doubling in voice. Guest stars are invited down and each program features a whistler, two new voices and instrumentalists. It's an open program. Guests fill the studios and both reception rooms in KVOR's new outlay. They're invited to sing, whistle, clap or stomp their feet. Regular KVOR announcers take turns in working the program in informal style. So far, after two programs, requests have kept KVOR's switchboard tied up for an hour. Local "Man of the Week" Norfolk — "Man of the Week," conducted by W. E. Debnam, LedgerDispatch Reporter, airs interview with Norfolk's most important citizen of every seven days to popularize Morris Plan Bank of Virginia's nickel checks. Both ideas are new in town, so show took a little longer than usual to catch on. After opening intro, Debnam explains why man is important that week, then follows up with an interview, after which announcer spiels about 20 checks for $1 with no minimum balance required and no service charge. Both of which sound like likely promotion. Daily News Stunt Omaha — KOIL and The Omaha Bee-News have started a new cooperative daily stunt in connection with the station's regular 6:30 p.m. news period. Each day some good local story Churches Tuning In KDKA Easter Service Pittsburgh — Several local churches having no evening service of their own are planning to use the halfhour Easter Evening services being broadcast by KDKA on Sunday. It is a transcribed program, with Mary Lewis in solos, Richard Liebert at the organ and the Trinity Choir in anthems. The disk is followed by Bernie Armstrong, KDKA organist, in a recital of Easter music. New Shows on WELI New Haven — A. Renda Co., on the air last fall with "The Wonderland of Music", resumes on WELI this Sunday at 5: 15 p.m. "Good News Broadcast", Bible stories and hymns with their histories presented by Rev. John E. Edwards, is a new WELI morning feature, Tuesdays and Thursdays at 11:30. will be chosen from the Bee-News for exploitation. A member of the newspaper staff writes in the story's background, then the person whom the story concerns is interviewed, his "quotes" being recorded. Then "The News Speaks", as the stunt is called, is presented during the regular newscast. The paper also carries a note at the bottom of the story selected for that day calling attention to the fact it will be given on the program. "Story of the Piano" WWJ, The Detroit News station, broadcasts each Thursday a program of educational and artistic merit entitled "The Story of the Piano." It traces, in narrative and music, the history of piano literature and those who made it. Mischa Kottler, who has been soloist with the Detroit Symphony Orchestra, and accompanist for Leopold Auer, is the artist. Myron Golden, WWJ's educational director, writes the script. Citing Police Bravery Building up a strong following among police officers is the result of mention being made over KLZ, Denver of those cited in the police bulletin for bravery and other noteworthy acts in line of duty. The names are read at the end of a commercial transcription, "Honor the Law," with reasons for the citations. The announcer also states the names are recommended for mention by Police Chief George Marland. "For Men Only" on KFOR KFOR, Lincoln, is rehearsing a coop program labeled "For Men Only" to be aired for a half hour once a week. Program calls the roll of the best book, film, clothes, drink, food, etc., every week. Locals, supposed to be competent judges in each field and who have "name" value are added to the cast. Boston Okays Radios In Hotel Lobby Sundays Boston — Local censor has approved radio dialing in hotel lobbies on Sundays, declaring it does not come within the law banning entertainment on the Lord's Day unless a license has been obtained. Soccer Games on WIL St. Louis — For the first time in this territory WIL is presenting a play-by-play description of the championship soccer football contests each Sunday afternoon from the Public School Stadium. All the home games of the St. Louis Shamrocks, national champions for three years out of the last four seasons, are broadcast by Bill Durney from a special booth constructed at the field. The games are sponsored by the Downtown Norge Appliance Co. of St. Louis. COMMITTEES NAMED FOR AAAA CONVENTION Committees just appointed in connection with the 20th Anniversary Convention of the American Association of Advertising Agencies, to be held at the Greenbrier Hotel, White Sulphur Springs, W. V., April 29-May 1, include: Program — G. Lynn Sumner, chairman, Mark O'Dea, vice-chairman, O'Dea, Sheldon & Co., Inc.; J. P. Cunningham, Newell Emmett Co., Inc.; H. M. Dancer, Henri, Hurst & McDonald, Inc., Chicago; W. C. D'Arcy, D'Arcy Advertising Co., St. Louis; William L. Day, J. Walter Thompson Co.; Dana H. Jones, Dana Jones Co., Los Angeles; Edgar Kobak, Lord & Thomas; H. H. Kynett, The Aitkin-Kynett Co., Philadelphia; H. B. LeQuatte; Edward J. Owens, Arthur Kudner, Inc.; Wm. B. Remington, Springfield, Mass.; Guy C. Smith, Brooke, Smith & French, Inc., Detroit. Sports — Quincy G. Ryan, chairman, Ruthrauff & Ryan, Inc. Dinner Entertainment — Edward J. Owens, chairman, Arthur Kudner, Inc. Entertainment for Ladies — Mrs. Guy C. Smith, Detroit. New Biz on WHK Cleveland — Pilsener Brewing Co. will sponsor a daily series of baseball resumes of the Indians, also a report of all the scores in the American and National leagues, over WHK at 6 p.m., with Jack Graney giving the talks. Theurer-Norton Provision Co. is sponsoring a new WHK series, "Love Tales," every Sunday at 1 p.m. AGENCIES CARL J. McCRACKEN, executive of the Rose-Martin agency for the past 16 years, has been appointed general manager and vice-president of agency. B. W. STEELE INC., Philadelphia advertising agency, is in charge of advertising sponsored by the Ice Publicity Association of Philadelphia. An extensive campaign for this season will be launched, using newspaper, radio and other mediums. GOTHAM Advertising agency will handle the Louise Rigers, Inc., (cosmetics) account. A radio schedule, probably spot announcements, will be used. Sanford H. Lane is the account executive. M. H. HACKETT advertising agency will handle the Kik Inc. (soft drink) account. A spot radio campaign is planned, using only the territories in which product is now being sold. Guy Lombardo says CARELESSLY is the best song in years! Norman Ellis Music Pub. 113 West 57th St. New York City