Radio daily (Feb-Mar 1937)

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6 RADIO DAILY Thursday, March 25, 1937 CuM-CouwUy Choi B. CHARLES-DEAN, who directed the Rolls Razor series heard over WOR at 3: 15 Sundays, fills in a spot himself on next Sunday's program, singing his own number about an English dude. The title is "It's Preposterous." Jocko Maxwell, sports commentator for WLTH, will have Ed Fitzgerald, the prolific WOR-Mutual personality, as his guest of honor Saturday at 6 p.m. on WLTH's Sports Parade. WHN as well as WOR will carry the testimonial dinner to Adolph Zukor. chairman of Paramount, at the Waldorf-Astoria on Monday night. Eugene "Bull" Connor, WBRC i Birmingham) baseball detailer who was elected to the legislature, has announced his candidacy for the city commission. Stanley Babington, formerly news commentator at WHK, Cleveland, and program director at WJW, Akron, is now commentator at WSPD, Toledo. Wally Adams of staff of WRGA. Rome, Ga., emceed a one-hour Sunday salute giving the history of Lindale, model textile mill village of the southeast. Country Church of Hollywood resumes Sunday on WCAE, Pittsburgh. Peggy Stewart has been added to the sales staff of KFAB-KFOR, Lincoln. J. Gunnar Back, continuity chief for KFAB-KFOR, Lincoln, conducts a monthly column in the "Quill" mag now. He lends writing tips to those interested, covering both fiction, and trade Journals. Marguerite Bonney, soprano, who has been off and on WTAR, Norfolk, for the last few years is back with another sustainer labeled "Lingering Melodies." Jim Coots and Ed Smith portray Warden Lawes and the District Attorney, respectively, in the new Lawes stage drama, "Chalked Out," at the Fulton Theater. Both actors have been associated with WNEW WKRC Open House , Cincinnati — On Easter Sunday, March 28, WKRC will hold "open house" for all visitors who desire to inspect the new studios and equipment recently installed and in operation. Studio design closely follows the pattern of CBS's main studios in New York. during the broadcasts of "True Detective Mysteries." Clyde Penny, newest WTAR operator, goes t'hum in Greensboro, N. C, for the Easter week-end. Dave Faloon, 13 years old, probably the youngest sports interviewer in the country, will be heard again at 11:30 a.m. Saturday over WCAE. Pittsburgh. Leonard J. Bickford, native of California, directs the "Modern Girl's Romance" serial now running on WINS every Monday, Wednesday and Friday. A special Italian dramatization of "Three Hours Agony" will be given by the Ave Maria Hour over WOV at 4:30-5 p.m. tomorrow. Philip Barrison, director of WMCA's "Five Star Final" for several years continues in that capacity under the year's renewal by Remington Rand. Milton Lewis also carries on as chief script writer. C. P. Simpson, general sales manager of Pontiac Motors, is particularly interested in the April 2 Varsity Show broadcast, which will go over the NBC-Red network from the University of Texas campus. Simpson is a native of Texas and his fathei still operates two ranches there. Tomorrow's Varsity Show comes from Denver University. NBC director Al Miller has been in Denver the past several days getting the broadcast in shape. Mary Franke Lemmon, late of "Little Orphan Annie" and other shows out of NBC, Chicago, now is a full-fledged member of WWJ's Detroit News Players. The gifted young lady plays a variety of roles. Lucy Brooke Witt, salestaff member of WTAR, at Norfolk, is reported recovering from an illness which confined her to her home for a week. "Tips on the Shop Market," her weekly air show in which theater tickets are dished out to listeners whose names are announced from city directory, has been moved from Wednesday to Friday, anticipating her return by then. Billy Knight, former songplugger, is now a salesman for WTMV, East St. Louis, III. "Pepper Young's Family" has added a second spot in St. Louis. In addition to KSD at 2 p.m. Monday through Friday, it is being heard on 'CWP at 9:30 a.m. "Smart Purchases" proved to be a smart purchase by The Cuthrell Co., Sparton distributor in Norfolk, when they signed Travis Barnes, WTAR salesman, to take the air thrice week Bows to Radio East St. Louis — Customary Sunrise Service on Easter Day will be omitted this year by Immanuel Evangelical Church, whose pastor has advised his flock to stay at home and listen to the service being broadcast by WTMV at 7 a.m. Sunday. Handel's "Messiah" will be aired, with the church choir aiding the WTMV staff. ly for them. Show is 15-minute spot Monday, Wednesday and Friday at 6: 15, and consists of three dance platters and chatter by Barnes, who expounds special deals Cuthrell makes bi-weekly. For instance, $40 allowance on any old radio on new Sparton. .. .radio free with washing machine, etc. Cuthrell reports sales increase sufficient to toss more bucks in Barnes' direction than the contract calls for. Martin Block of the "Make Believe Ballroom," WNEW feature, will be one of the judges in the Asbury Park Easter Parade on Sunday, after which he'll act as m.c. for Tommy Dorsey's band at Asbury Park's Reed's Casino. Fred Hirsch, writer at WTMV, East St. Louis, rated the "bird" when he appeared at a St. Louis surrealist art ball attired in a cut off overcoat, tan make-up powder, sneakers, and heavy gloves calling himself "Surrealism in Advertising." He said he was mimicking a "Step Out Into the Sunshine" newspaper ad. Paul Godt, WTMV (East St. Louis) organist; staff singer Jack Carol, and Woody Klose, program director-announcer, do a new Wednesday night ll:30-midnight show, "Moonlight and Shadows," featuring poetry and songs in slow, restful tempo backgrounded by soft organ. Jim O'Neil, character actor, after years of work in America's leading stock companies, has turned to radio. He is now heard on WCAU, Philadelphia. Pat Stanton, general manager of WDAS, Philadelphia, celebrates his ninth year in radio. He started as announcer with WELK, which later became WDAS. Bon Bon, vocalist with the KYWNBC-Red Top Hatters swingsters, now has a spot of his own -in the early morning with Carlile and London, fern piano twosome. Bon Bon is also making records for Irving Mills and is remembered as a member of the Three Keys. Bryson Rash, radio's "Buster Brown," is contacting networks and agencies. He is writer-commentator on the Federal Housing Administration's "Your House and Mine" program in New York. Jack "Smoke" Gray, minstrel man formerly with KWK, St. Louis, died Monday at the Missouri State Sanitorium, Mt. Vernon, Mo., after a long siege of tuberculosis. FLOCK of Warner Bros.' biggest stars in a surprise series of half hour productions will be used by KFWB in a new kind of drive for listeners. Event, starting early in April, will be known as Sponsor's Week. Big ballyhoo over the air and in the newspapers will launch it, with listeners urged to set their dials at KFWB and leave them there to be sure they won't miss the big programs, which will go on at least one a night without any logging or announcements as to who and when. Manager Harry Maizlish says the programs will not only use the biggest stars, but will set them in big league productions, with which the station hopes to add half a million listeners throughout Southern California. Clarence Muse has been film tested for the part of Porky in screen edition of "Gone With the Wind". John Nesbitt (Passing Parade) has been added to list of Radio Feature Service's clients. Standard Radio is adding "Oklahoma Outlaws" to its library, doing disking while the favorite hillbilly singers of WHO, Des Moines, are in Hollywood for their picture work in Rootin' Tootin' Rhythm. Ben McGlashen, owner of KGFJ, took time off from his desk this week to take part in the 50-plane, 130 person mass flight to Ensenada, Mexico. Flight staged by California Aviation Country Club, non-profit organization of which McGlashen is prex. Fox Case, public relations man for CBS, got back from the San Francisco exposition conference just in time to light out for Sacramento to prepare for broadcasts from the state legislature. Ken Dolan of Dolan and Doane agency is in New York on a short trip. Larry Lowman, v.p. in charge of public relations for CBS, is due on the Coast for a business stay. The sudden attack of throat trouble which took Frances Langford off the Hollywood Hotel program a few hours before she was due to go on last week will keep her off again this week. Shirley Ross, who starts with the new Ken Murray show the 31st, will take her place this week. Kenyon Ivie, recently of John Blair Co. sales staff, New York, this week joined commercial staff of KHJ, Los Angeles, as account executive under Roger K. Huston, sales manager. For 12 years, Ivie worked with ad departments of Hearst papers in New York and Los Angeles. Harold Field, Midwest Recording, and his brothers, Don and Leonard, are vacationing here. Beverley Hill Billies spot from 9:30 to 10 p.m. on KMTR cancelled at last minute when La Golondrina Cafe remote ork program decided to pick up option for renewal. Hillbillies will have a morning hour, and later, if evening time can be arranged, will be set in for it.