Radio daily (Feb-Mar 1937)

4 RADIO DAILY Monday, March 29. 1937 XEW BUSINESS Signed by Stations WHN, New York Utilities Engineering Institute have signed a 13-week contract with WHN for a new series to begin March 30. Program will consist of musical recordings and will be heard Tuesdays, 5:45-6 p.m. WNEW, New York Roessler Furniture Co. and Paramount Theater, Newark, will cosponsor a series over WNEW beginning March 30 and heard Tuesday and Friday from 9-9:30 p.m. thereafter. Show will be called "Quiz Contest" and will emanate from the stage of the Paramount. Contract calls for 13 weeks. Scheer Advertising agency, Newark, set the deal. KYW, Philadelphia Chappel Bros. Inc. (dog food), ftockford, 111., five-minute shot, thrice weekly, through C. Wendel Muench & Co., Chicago. Rubinoff s Chevrolet disks renewed, through Campbell-Ewald, Detroit. WMAL, Laurel, Miss. Carter Medicine Co., renewal for one year, five announcements weekly, through Spot Broadcasting. WDAF, Kansas City Insured Savings & Loan Ass'n of Kansas City, six-month contract for quarter-hour Sunday afternoon show, "The Little White House", featuring Russell Morrison, formerly with Victor Young, and a string ensemble. WWJ. Detroit Detroit— Axton-Fisher Tobacco Co., Louisville (Twenty Grand cigarettes) , on April 5 will begin a series of sports broadcasts, Mondays through Saturdays, 7:45-8 p.m., on WWJ here. McCann-Erickson Inc., New York, placed the account. WCKY, Cincinnati Procter & Gamble (Camay Soap contest), 20 1 -minute ET spots, through Pedlar & Ryan Inc., New York; General Foods (Certo), 52 1minute ET spots, through Benton & Bowles, New York; Procter & Gamble (Crisco), 300 1 -minute ET spots, through Compton Advertising Co., New York; Longines-Wittnauer Watch (Longines Watches) , 300 spots, through Arthur Rosenberg Co. Inc., New York; Climax Cleaner Manufacturing Co. (Climax Cleaner), 13 spots, through Krichbaum Co., Cleveland. KFI, Los Angeles Carter's Little Liver Pills, 260 oneminute disks, running one year, through Street & Finney agency, New York. KEHE. Los Angeles Bireley's Orange Juice, through Phillip J. Meany agency, has signed for a five-nights-a-week series of kid mystery thrillers, "Detective Dalt and Zumba," starting April 5. Lasses (White) 'n Honey (Wilds) move off the air to give the new program time, go to Birmingham, to start a 9month contest. • • • What did they do in B. R. (before radio)? ... NBCaster George Hicks definitely did not learn to speak the "King's English" while driving a truck .... On the other hand. Announcer Don Lowe must have been inspired by Mother Nature while planting flowers and cutting the shrubs .... Announcer Don Kerr never had clean shirts or a smooth-shaven face when working as a stoker at the gas works in Peoria .... Announcer John Mayo (he was formerly FDR's announcer) had the time of his life monkeying around with chemicals and solutions after the war. . . .Paul Tremaine had three fights in his life and soon learned that the canvas of the squaredcircle wasn't as soft as sleeping in bed .... Hollywood Hotel's Bill Bacher can't figure out why his years in college, studying for dentistry and the bar (and even practicing these professions), made him suitable for the grand job he's doing. • • • Charles E. Green, head of Consolidated Radio Artists (and one of the mightiest men in the industry today) wasn't worried what band goes into the Drake Hotel in Chicago or the New Yorker when he taught kids in an Indiana public school the music scale and the difference between a minor and a major clef ... .Milton Roemer didn't know the difference between Crooner Rudy Vallee and Crooner Ozzie Nelson when in the furniture business ... .Ann Richardson, Green's assistant, was private secretary to a circus magnate. . . .Frank Burke was a police reporter on the Minn. Tribune and Vick Knight had more fun interviewing "We, The People" and real "Gangbusters" while scribbling for a Cleveland newspaper at the same time that John Royal was managing the RKO Palace there! • • • Bandleader Jerry Blaine had more trouble telling people how the stock market was "today" while a broker than he does picking the songs for his air show. . . .Former FCC secretary Herb Pettey (now associate director of WHN) was a cow-puncher and had a mean brand .... Maurice Barrett finds putting funny shows on the air more interesting than being funny as a clown for the Cole Brothers circus .... Eddy Duchin before pounding a piano in Leo Reisman's band thought he was a genuine chemist working as a soda clerk in New England .... Morion Downey's voice must have sounded cute shouting "Wuxtra! Wuxtra!". . . .F. C. (Cork) O'Keefe was the guy they modeled the "Devil Is NO Sissy" phrase because he socked a mean ball over the fence while up in New England .... Glen Gray learned mighty soon that the wind going into sax-tooting was much easier than the wind exhaled loading and unloading freight in Roanoke. . . . Emery Deutsch had a gag all his own. He sold newspapers and chewing gum but immediately opened a "branch office" by entering saloons with his brother Arnold, who did the peddling while he played the fiddle for sympathy. « « • Phillips Lord was a college prof., while Gabriel Heatter was a press agent for a Brooklyn maternity hospital and Donald Flamm had his troubles getting the name "Shubert" in print.... Frank Parker had many doors slammed in his face while selling insurance, whereas Frank Munn was always welcomed at the back door because he was a garage mechanic. .. .Jules Seabach was set for the ministry and Tommy Rockwell was a cracker-jack salesman....Jonie Taps was a jewelry salesman, while Buddy Clark helped his father in their Boston tailor shop J. Harold Murray was a songplugger and people laughed when Henry Dunn tried to sing a tune with the aid of a megaplione . . . .Does it matter what they did before? ... .Just an "opener" insofar as conversation is concerned! WBAL Uses Magazine Cover WBAL, Baltimore, is helping to sell its service by a full page, back cover ad in Baltimore, official publication of the Baltimore Association of Commerce, with membership of several thousand. At the top appear pictures of an oyster and a man stewing in a pot. "Maryland is our oyster, so don't be in a stew about your advertising problems," it states. The ad says WBAL will present and sell products in the eighth largest market in the U. S. It also urges the use of WBAL in summer advertising plans to kill the so-called summer slump in any business. KOMO-KJR Supplement Heralding the completion of the new facilities of KOMO and KJR, local NBC network outlets in Seattle, the Seattle Post-Intelligencer, Hearst newspaper, included a special supplement in its Sunday issue of March 21. With an attractive three-color front page headed "Radio and Electrical Progress", the eight-page supplement sets forth the KOMO-KJR history and achievements, tells about its progressive personnel, and gives other interesting data that reveals the prominent position occupied by the stations which have spent $223,000 for new facilities to better serve its listeners. Maruca to Handle Disks Joseph Maruca has been appointed production manager in charge of transcription programs for national distribution by Commercial Recording & Sound Co. NEW NETWORK BUSINESS MBS Chicago Engineering Works, Chicago (air conditioning 0 refrigeration equipment) through Critchfield & Co., Chicago, STARTS "New Dixie Demons" on 6 MBS stations (WOR, WGN WLW, CKLW, WCAE, WGAR) Tuesdays, 7:458 p.m., on March 30. Armin-Varady, Inc., New York (cosmetics) through Baggaley, Horton & Hoyt, Inc., Chicago, RENEWS Ted Weems orchestra on 10 i MBS stations (WOR, WGN, WLW, CKLW, WAAB, WGR, WGAR, WCAE, WBAL, WMCAl, Sundays 12.30-1 p.m., effective April 11. NBC International Shoe Co., St. Louis (Peter's shoe) through Lon Advertising Service, San Francisco, STARTS "Dr. Peter Puzzlewit" 7 split NBC-Blue Pacific stations (KGO, KtCA KFSD, KERN, KWG, KMJ KFBK), Tuesdays, 88:30 p.m. (PST), on April 6. Procter & Gamble Co., Cincinnati (Crisco) through Compton Advertising, Inc., New York, STARTS "Women's Magazine of the Air" on 5 NBC-Red Pacific Stations, Mondays through Fridays, 3:30-3:45 p.m. (PST), on April 5. Program shifts to 2:45-3 p.m. spot on April 26. American Can Co., New York (Keg-Lined cans) through Fuller & Smith & Ross, Inc., New York, RENEWS "Ben Bernie and all the Lads" for 13 weeks on 59 NBC-Blue stations, Tuesdays, 9-9:30 p.m., effective April 27. CBS Continental Baking Co., New York (Wonder Bread), through Benton & Bowles, Inc., New York, RENEWS "Pretty Kitty Kelly" on 39 CBS stations, Mondays through Fridays, 6:45-7 p.m.. with repeat 11:15-11:30 p.m. (On April 26 program shifts to 1:15-1:30 p.m., with repeat at 4 15 p.m.)