Radio daily (Feb-Mar 1937)

Tuesday. March 30. 1937 RADIO DAILY NEW PCC6PAMS-I DEAX NEW LISTENER SURVEY IS LAUNCHED BY CBS {Continued from Page 1) months will be needed to complete the study, although the offer will be made during one week only on the various CBS affiliated outlets. Last CBS listening area survey was released about the middle of 1935. In this city the first offer was made Sunday night, and the second at 9:30 a.m. yesterday after the White House egg-rolling contest. Gulf's Texas Campaign Will Use Traveling Unit {Continued from Page i) gram, using a cowboy unit, will emanate from WOA.I, San Antonio. Gulf will travel the unit around the network making personal appearances in the retail outlets. A transcribed series of programs will also go on KWKH, Shreveport, some time next month. Latham on his way back to New York will visit New Orleans, Nashville, Birmingham, Louisville, and Atlanta. Expected back in town in two weeks. Spot radio schedule as submitted by Latham to Gulf officials was approved last week. Spots will, in the majority of cases, use live local talent on southern stations. Employment Office Remotes A series of daily broadcasts direct from the offices of the Colorado State Employment Service was started yesterday at 4: 10 p.m. over KFEL, Denver. The broadcasts, from a remote studio in the employment offices, will include interviews with Manager Oscar Wood and his investigators who will tell radio listeners about the service rendered to job seekers and employers. Each broadcast will urge listeners to employ job seekers whose applications and qualifications will be discussed over the air. Each day a different group of applicants will be selected to tell their own stories to the radio audience. KMOX Backstage Series "The Man in the Hall," unrehearsed interviews with artists, production men, executives and salesmen who happen to pass at the time of the broadcast, has been inaugurated as a 4:45 p.m. Saturday feature at KMOX, St. Louis. Don Phillips, special events announcer, has the job of making his fellow-workers talk. During the first broadcast, the microphone was taken into studio C where Ben Feld and his orchestra were rehearsing for a CBS network program to be presented in a few minutes. At the time, the production man and Feld were figuring out a cut in a number to fit the proper timing of the show. This special event gives the radio audience a picture of what really goes on prior to a broadcast and inside dope on their favorite performers, things they never get when visiting St. Louis' largest radio station. Maternity Ward Series "His Majesty, the Baby" is the title of a new series of sustaining programs on WISN, Milwaukee. Program is broadcast direct from the maternity floor of a leading Milwaukee hospital, and, of course, is unrehearsed. Mothers are interviewed before the microphone and asked questions about the "new arrival" such as the baby's name, nicknames, characteristics, plans for the future, etc. Sound effects are supplied by the infant. Program is, obviously, aimed at the feminine audience. Buck Owens on WOWO Buck Owens, former movie and circus star who appeared with Tom Mix, is now appearing in person in a series of half-hour Western Adventure Stories over WOWO, Fort Wayne, with Goldie Bread as sponsor. Buck plays the part of a Lone Ranger in stories telling how he helps the downtrodden. In connection with the series, Buck has organized a Goldie Club for boys and girls who promise to be truthful and to do a good deed each day. The club has stirred up a big response. KSTP to Air Complete Legislative Sessions St. Paul— With its first broadcast from a Minnesota legislative committee room bringing in a heavy response from listeners, KSTP has completed arrangements to carry a weekly series of these broadcasts through to the conclusion of the 1937 legislative session late in April. Madison Loan Disks On All N. Y. Stations Madison Personal Loan Co. is using every radio station in New York City for programs of transcriptions ranging from 1 to fifteen minutes in length. The programs have all been placed by Alsop Radio Recording, Inc. Certo Disk Series General Foods Corp. (Certo) is placing a series of one-minute disks on an unannounced list of stations through Benton & Bowles Inc. JAMES MADISON for many years one of America's outstanding authors, has returned to New York, and intvites the attention of those requiring top-notch radio gags and continuities. Permanent residence, Hotel Taft. A. & P. SLAPS RADIO FOR BANNING TALK {Continued from Page 1) explained that neither CBS nor the stations involved were notified of A. & P.'s intention to present controversial matter in its program, hence the radio people did not have time to inform the advertiser that such matter is barred under a policy in effect for many years. He added that WCAU would gladly give free time for speakers on both sides of the store bill. His offer was accepted, but after a spot had been scheduled for Saturday night the whole thing was called off by the company. Dr. Levy then went on the air Saturday and gave a full report on the -ontroversy. He has now cleared the 6:30-7 p.m. spot for next Saturday on the three stations for pro and con speakers, one of whom is to be Governor Earle. speaking for the bill. Networks Got 15.6% of 1935 Advertising {Continued from Page 1) ited to those which contract for space or other advertising media and place advertising of client on commission or fee basis. The 1,212 establishments included in the report showed $405,888,000 billing to clients by agencies in 1935. Newspapers handled 37.7 per cent, magazines 26.5 per cent. Borden News Series On Yankee Network (Continued from Page 1) five stations of the Yankee network iWNAC. WTIC, WEAN, WICC, WCSH). Program will be known as the "New England March of Time." Young & Rubicam, Inc., placed the account. Kellogg Gets Houston Games Kellogg Co. has purchased the radio rights to all the home and out of town baseball games of the Houston team in the Texas league. All broadcasts will be aired over KXYZ with Bruce Layer at the mike. N. W. Ayer & Son placed the business. Did You Hear The Lombardos Introduce I'M HATIN' THIS WAITIN' FOR YOU Published by HARMS, INC. RCA Building New York City Short Wave Agreement Seen by Havana Confab {Continued from Page 1) Mexico and Cuba attended the confab here. Specific recommendations included an increase in regular broadcast band for the national broadcasting services from 550-1,500 kilocycles to 540-1,600, thus increasing the available channels from 96 to 107. Political phase of international radio problems was not touched. Rickenbacker Quits CBS For Agency Connection {Continued from Page 1) succeeds Cal Swanson, who returns to Thompson agency's New York office as assistant to William Palmer, account executive on Lux soap (Lever Bros.). Swanson leaves for New York Friday, remaining there 10 days, and then back to the Coast to show Rickenbacker the ropes on new job. Kate Smith to Receive Award Kate Smith will receive the annual award for outstanding radio achievement, presented by the Women's National Exposition of Arts and Industries, on her Bandwagon program next Thursday, 8 p.m., over the CBS network. Phila. Storage Battery Sues RCA Manufacturing Wilmington, Del. — A bill of complaint, charging infringement of a patent on a non-microphonic radio apparatus, was filed in the U. S. District Court yesterday by Philadelphia Storage Battery Co. against the RCA Manufacturing Co. Storage Battery, claiming that the inventor of the apparatus, William R. Grimditch of Glenside, Pa., assigned it to them on January 31, 1933, is asking the court for temporary and permanent injunctions, an account| ing of profits and triple damages. WICC Staff Shifts New Haven — Carlton Weidenhammer, WICC studio manager in New Haven for the past four years and previously in Bridgeport, joins WOR as staff announcer on April 4. Malcolm Parker, program director and chief announcer of WELI, has been retained to fill Weidenhammer's post at WICC. Charlie Wright, announcer on the WELI staff, has been promoted to Parker's post as program director and chief announcer of that station. Farm Series on WHO Des Moines — A series of five weekj ly agricultural broadcasts, conducted by the State Department of Agriculture, started Saturday over WHO, 10:45-11 a.m.