Radio daily (Feb-Mar 1937)

terests of Commercial R VOL. 1. NO. 36 NEW YORK, WEDNESDAY, MARCH 31, 1937 FIVE CENTS Radio Research Report By June 1 Field Tests Now Under Way for Data on Coverage and Listening Habits of Nationwide Audience 6 CANADIAN STATIONS ADDED BY WEED & CO. Weed & Co., station representatives have added six more Canadian outlets to their roster, making 10 in all for which they act as American reps. Deals are effective forthwith and the stations are: CKY, Winnipeg, 15,000 watts; CKKX, Brandon, Man., 1000 watts (both these stations owned by Manitoba Telephone Co.); CKCK, Regina, Sask., 1000 watts, owned by Regina Leader-Post; CFAC, Calgary; 100 watts, owned by Calgary Herald; CJCA, Edmonton, 1,000 watts, owned by Taylor & Pearson Broadcasting Co., Ltd., and CJOC, Lethbridge, Al (Continucd on Page 8) 34 Accounts Signed By WOAI. San Antonio San Antonio — Business has been booming at WOAI, with 34 accounts signed recently. National and out of town contracts include Oneida (Tudor Plate), Buffalo; Devoe & Reynolds Paints, New York; Locke Nursery, New Braunfels; Studebaker, Fort Wayne; Olde Time Religion, Fort Wayne; Hoover Liniment, Carlisle, Ind.; Gardner Nursery, Sioux City, la.; Chevrolet, Detroit; Nehi, Macon, Ga.; Alaska Pacific 'Continued on Page 8) Studebaker Launches WBS Test Series Chicago — Studebaker Sales Corp., South Bend, Ind.. has started a new series of half-hour WBS transcriptions on a limited number of stations in a test campaign. Richard Himber and his orchestra are featured on the programs. Campaign is slated for expansion after test proves successful. Roche, Williams & Cunnyngham Inc. has the account. WBAL Signs Pimlieo Baltimore — WBAL has signed exclusive airing of the Pimlieo 15day racing season, starting April 19. American Oil Co., through Joseph Katz agency, has bought all races on Preakness Day, May IS, when a four-hour broadcast including studio variety talent will take place, WBAL feeding it to WMAL, Washington, and the NBCBlue network. Clem McCarthy of NBC will be at the mike. FOR MAGAZINE GROUP Official Detective Magazine, member of the Guide Group which includes Radio Guide and Screen Guide, will shortly begin a series of transcribed programs over the following stations: WELI, WCAO, WORL, WSAR, WCAP, W O V, WGNY, WNBX, WDEV, WLVA, WPHR and WHIS. Disks are now being cut in Chicago and will consist of stories being carried in the current issue of magazine. Publishers announced at the same (Continued on Page 8) WBNX APPEALS TO NAB ON TITLE DUPLICATION The long troublesome topic — the duplication of program titles by radio stations — has been placed in the lap of James Baldwin, managing director of the NAB, in a letter filed with the NAB yesterday by W. C. Alcorn, vice-president and general manager of WBNX. Station claims that two months ago it started a series of programs under the title "Rackets" and within the past week another New York station (WOR) started a series called "It's a Racket." Both programs are (Continued on Page 8) Television Institute Advertising on Radio Woodbury Announces $100,000 Contest J. H. Woodbury Inc., Cincinnati (facial soap), on April 12 will announce a $100,000 letter writing contest over its afternoon program, "Follow the Moon," on the NBC-Red network. Listeners will be invited to (Continued on Page 7) First radio advertised television course, airs on WMCA at 8: 15 tonight as one of two spots bought on the outlet by the Massachusetts Television Institute. Time bought through I N. W. Ayer & Son, Inc., is for two 5-minute spots weekly, the second spot on WMCA being heard tomorrow at 6:25 p.m. Course advertises mail or personal instruction in television angles. M.T.I, has offices in RCA building 1 and has heretofore advertised in this 1 area in local dailies. WOR Coast Sales Rrp Appointment of Edward S. Townsend as WOR west coast sales representative was announced yesterday by Alfred McCosker, president. Townsend will act in a similar capacity for WGN, Chicago, a Mutual network affiliate. Townsend, who has been selling advertising in publications and radio on the coast, will have offices in the Russ Building, San Francisco. P & G Using 100 Stations In Camay Spot Campaign CRA Deal with WLW Is 5 Hours Weekly Consolidated Radio Artists Inc. deal with WLW calls for the former to buy 10 half-hours weekly for sustaining bands. First band from New York will probably be the Rudolph Friml Jr., opening tonight at the French Casino here. Don Bestor is now being heard out of the Netherland-Plaza Hotel, Cincinnati, the (Continued on Page 8) Procter & Gamble Co., Cincinnati (Camay soap) plans to use 100 stations in its spot radio schedule which gets under way this week. Twenty one-minute live announcements are allotted to each station. Camay trailer contest on the Camay NBC program is being plugged in the announcements. Campaign will be completed by May 1. Pedlar & Ryan Inc. has the account. P. & G. is also using spot announce(Continucd on Page 5) Paul F. Peter, secretary of the Joint Committee on Radio Research, will submit his report on "methods to determine the radio coverage and listening habits of the radio audience" to the Joint Committee by June 1, it was learned yesterday. Field tests are now going on and it is expected that all data will be complete by the end of next month. If the committee, composed of five members each from the AAAA, ANA and the NAB, approves of the report, the next step might possibly be the formation of a permanent operating bureau to carry out the work. Bureau would be supported by the medium as a whole. Final (Continued on Page 3) NBC Orchestra Buildup For Toscanini Concerts NBC will bring its symphony orchestra to full strength, preliminary to the 10 concerts to be conducted by Arturo Toscanini. with the job entrusted to Dr. Artur Rodzinski, at the request of Toscanini. To this end, NBC will have Dr. Rodzinski tour the country for the best available symphony men and offer them 52-week contracts. Rodzinski will conduct at least 10 (Continued on Page 7) K. K. Hansen Joining Comer Agency as V.-P. K. K. Hansen has resigned as head of the Rockwell-O'Keefe Inc., radio and advertising departments, effective April 24, to become vice-president in charge of New York offices of the (Continued on Page 7) Thomas lo Coronation Lowell Thomas. NBC commentator, is expected to sail in about two weeks for London to cover the Coronation. In addition to some broadcasts via short wave, Thomas will cover the event in his capacity as editor of Fox Movietone News. Truman H. Talley, head of Movietone, will accompany Thomas. Substtute on Thomas' Sunoco program not yet set.