Radio daily (Feb-Mar 1937)

Wednesday, March 31. 1937 RADIO DAILY 3 VIC RATNER ADDRESSES CBS STATION MANAGERS At a luncheon held at the Hotel Ambassador yesterday, Victor Ratner, CBS sales promotion director, discussed 1937 advertising plans with managers of CBS owned stations and members of Radio Sales Inc. At the meeting were Harold E. Fellows, manager of WEEI; William A. Schudt, manager, WBT; K. W. Husted, commercial manager, WCCO; Arthur Hayes, manager of the Eastern division of Radio sales; Kelly Smith, manager of Radio Sales, in from Chicago; Howard Meighan, Stephen Fould, Radio Sales staff, and Ed Reynolds, director of the owned and operated sales promotion department. Smith will remain in town for two weeks, Schuldt returns to WBT the first of next week, and Fellows goes back to Boston on Thursdays. Chamberlain Brown In Series on WMCA Chamberlain Brown, who recently concluded a 26-week series of halfhour variety programs on WINS, starts a new show on Monday at 3:30 p.m. over WMCA. Drawing upon the extensive name talent available through his theatrical management office and his Broadway associations. Brown's first program will have Fritzi Scheff, Ann Nichols, Marcus Griffin, Fred Hillebrand, Herman Yablokoff, Goeta Ljunburg and others. Michelson on Tour Charles Michelson, eastern manager of Earnshaw Radio Productions, leaves April 5 on a tour through the east and south with Earnshaw's new 1937 transcription releases. ANNOUNCERS JOHN JAEGER. WNEW staff announcer, has been selected to replace Kenneth Roberts on the Saturday night CBS Phillip Morris broadcasts. Roberts is currently appearing in a Broadway production. Jaeger will continue with his WNEW commitments. KEN HIGGINS. recently of the announcing staff of KFRC, San Francisco, and before that with KYA, is back in the Hearst group again, having joined the announcing staff of KEHE. Los Angeles. HOWARD BROWN is the newest addition to the announcing staff at WIP, Philadelphia, coming over from WHAT. MAURICE HART, who has just celebrated his first anniversary as an announcer for WAAT, Jersey City, has been appointed chief announcer. JOHN JAEGER, youngest WNEW announcer, who has been with WNEW since the station opened, won the right to replace Kenneth Roberts on the Philip Morris program in competition with three CBS announcers. NEW PCCGRAMS-IDEA/ New WLTH Educational Series "Interviews With the Past", second of WLTH's educational script series prepared by the Office of Education of the U. S. Department of Interior, has been launched in cooperation with the Dramatic Group of the Henry Street Settlement. Each week the Settlement group conducts an "interview" with a famous figure of history. Napoleon is on the program at 11:15 tonight. First WLTH educational series, "Answer Me This", is now in its fourth week and building up considerable mail. Broadcats from Park Denver — Broadcasting from city park, and inviting youngsters in particular to be present at the broadcasts, KLZ expects to add to its fans hundreds of children this summer. And by putting some of the youngsters on the air from the park they expect to add to their adult dialers parents who will be listening for their children's voices. KLZ will broadcast every Saturday from points of interest in the park, such as the bears' cages, bird lake, monkey island. In bad weather, broadcasts will be held from the Colorado Museum of Natural History in the park. Early A.M. Reverse Quiz Dave Tyson, who handles the "Musical Clock" every day 8-9 a.m. over WFIL, Philadelphia, has hit upon an attention getter for the early birds. Started it as a gag when the engineer couldn't get the record on the turntable in time, and now it is consuming the major portion of the hour. Tells listeners to "try and trick me," bragging that he can answer anything and everything, and listeners figure this is a good chance to get even with radio announcers. Everybody seems to be anxious to call his bluff with the net result that program's mail response is terrific. Most of the questions are of the riddle variety, mostly pulled out of a Joe Miller. And Tyson picks his answers from the same source. 5 Educational Programs Added by KLZ, Denver Denver — KLZ is airing five broadcasts a week by remote control from the adult education department of the WPA. The department will write the script, and the broadcasts each day of the week will be the same as the previous week. Subjects that will start will be "Music Appreciation," "English Pronunciation and Book Review." "Social Courtesy," "Folk Songs of All Nations" and "First Aid in the Home." WGCM Additions Gulfport, Miss. — Three announcers, a new engineer and a daily news broadcasting period have been added to WGCM, serving the Biloxi-Gulfport, Miss. area. The new announcers are Jimmie Haslett. Biloxi; Ellis O'Neil, Gulfport; Eddie Carnes, Gulfport. Hartford Trosper is the new chief engineer. In addition to a 15minute news broadcast furnished by Transradio and sponsored by Philco dealers, station officials claim they have added about four hours daily of live talent programs broadcasting from the Gulfport studios. Lawrence Marks with A.N.S. Lawrence Marks, radio writer and production man, is now affiliated with American News Service. He will do a radio column for the news outfit, in addition to his script writing for Star Radio Programs Inc. Girl Announcer at WOW Omaha — Creighton University of the Air, on WOW, 4:30-4:45 p.m. Fridays, now is using a girl announcer. Regina McDermott, a junior in the college of journalism. Carolina Cup Race Aired For First Time by WBT Charlotte, N. C. — Carolina Cup Race at Camden, S. C, was aired for the first time Saturday by WBT. Dewey Long, sales manager of WBT, Program Director Charles Crutchfield, Chief Engineer J. J. Beloungy and Engineer Tom Whitman went to Camden to handle the broadcast of the noted event. Frank Somers, CBS engineer from New York, came down to assist in handling the short wave equipment. Geo. Heid Joins KDKA Pittsburgh — George Heid joins KDKA tomorrow as staff artist and to assist in handling production of Artist Service acts for radio and personal appearance work, it is announced by H. A. Woodman, general manager of KDKA. Besides a long theatrical background, Heid formerly was with KVOA, Tucson, and KQV here. Tito Guizar in Concert Tito Guizar, Mexican tenor star of CBS. has been signed for a concert appearance at Carnegie Hall on April 20. He will be supported by the Metropolitan String Ensemble of the Metropolitan Opera Orchestra. Guizar is expected to return to New York from Miami Beach next week. He is now heading an entertainment bill at the supper room of the Roney Plaza Hotel. RADIO RESEARCH GROUP REPORIING BY JUNE I (Continued from Pane 1) report to the committee will not be released for publication, declared Peter. Peter is not working on any radio ownership figures this year and no revision of the county breakdown figures, released in 1936, is contemplated. In forming an operating bureau the committee does not intend to compete with the Cooperative Analysis of Broadcasting or the ClarkHooper radio popularity surveys. Peter pointed out that these two organizations list the comparative ratings of programs on the air which is outside the committee's field. Committee is primarily concerned with the development of the basic methods for computing radio coverage and the listening habits of the radio audience for the whole broadcasting industry. Deane Long Taking Leap Frederick, Md. — Deane Long, assistant program director and publicity director of WFMD, will say "I do" in the near future to Caroline Hahn of this city. Long, whose home town is Somerset, Pa., came here via WTBO, WNBO and WEBR. AGENCIES AVERALL BROUGHTON has resigned from the New York office of Jerome B. Gray and Co. to establish an agency under his own name. Broughton has purchased the accounts that he personally sold and serviced and will take same to new agency. B. ALLAN RAVED, formerly associated with the Gardiner-Rothschild advertising agency, has joined Edwin M. Phillips & Co. as production manager. J. SAVINGTON CRAMPTON has resigned from J. Walter Thompson agency to accept executive position at William Esty agency. Cal Swanson replaces Crampton in New York. MONROE F. DREHER INC.. Newark and New York, has been appointed to handle the Affiliated Products Inc. (Kissproof and Outdoor Girl cosmetics) account. JAMES MADISON for many years one of America's outstanding authors, has returned to New York, and invites the attention of those requiring top-notch radio gags and continuities. Permanent residence, Hotel Taft. "BARON MUNCHAUSEN" JACK PEARL RALEIGH and KOOL CIGARETTE: WJZ-10 P. M. E S T.— Friday NBC Network Dir.: A. & S. LYONS. Inc