Radio daily (Feb-Mar 1937)

Wednesday, March 31, 1937 RADIO DAILY 5 WITH THE ft WCMEN ft — By AOELE ALLERHAND A CCORDING fo the auditioning department of Major Bowes' Amateur Hour, less than 1/3 of applications received from amateurs are from the eyebrowtweezing sex .... Frances Longford's throat is on the mend .... she'll probably return to Hollywood Hotel Friday Edith Dick's back from Bermuda with a luscious, mahogany lacquer. . .Marianne Cowan, once of British Broadcasting, returns to her native ether in "The Fall of the City" said to be first script authored by name scribe directly for radio .... he's Archibald MacLeish .... the Cowan lass will be, of all things, the voice of a dead femme! .... Agnes Moorehead. now "Gumps"-ing, has bought a car. . . .Deanna Durbin busy plattering songs from her recent picture .... she will rest in Camden for several days then back to Hollywood Benay Venuta, WOR's canary, to go musical comedy in "Orchids Preferred", which opens in Boston, April 26 ... . New York opening scheduled for first week in May .... T T Diminutive Lily Pons spent Easter Sunday in New Orleans keeping a train waiting 15 minutes, lunching with a manager, launching a civic symphony membership drive, phoning maestro Kostelanetz. . . .then left for Baton Rouge to concertize at Pasquale Amato's invitation. . . .Elizabeth Lennox, concert and radio lark, to guestar on the "Hammerstein" program April 6 George Rector and Madame were casting covetous eyes at the model house t'other night when the restaurateur-chief presided at cooking contests in the Grand Central Palace ... .They're about to build ... .Helen Gleason, now lending vocal lustre to "Frederika", to guest on Die General Motors program April 11 Nila Mack's ether-guest this week will be C. W. Coates, curator of tropical fishes of the New York Aquarium. . . . ▼ T Movie-Zany Aline MacMahon went socially-conscious with talk of "Trade Unionism and Civil Liberties", Roger Baldwin assisting, over WEVD yesterday. . . Tamara sang. . . .Eleanor Harris' Homemaker's Exchange has undergone a change of style She'll devote Thursday's broadcast to telling the world how to make angel food cake. . . John Wexley of grim "Last Mile" fame, whose "Steel" is currently provoking thought at the Labor Theater, will be Charlotte Buchwald's air-quest next Tuesday .... "OUR GAL, SUNDAY" Affiliated Products CBS Network, Monday through Friday, 12:45-1 p.m. Blackett-Sample-Hummert Inc. GOOD HUMAN INTEREST AND ROMANTIC SERIAL WITH FAIRLY POPULAR APPEAL. This is a down to earth serial with a nice human interest quality despite a somewhat oldtime melodramatic tinge in the first two episodes. Central character is an orphan girl brought up by a couple of western gold miners and christened "Our Gal, Sunday." Arrived at the age of romance, the girl is torn between the call of her heart and gratitude and loyalty to her benefactors. Action takes a dramatic turn when one of the miners shoots and kills a young Englishman who is about to do wrong by the gal. A local sweetheart, with whom she has grown up, and the desire of the miners to send her to a finishing school add to the complications. Character of the girl is played in natural but rather subdued vein, and the two miners likewise keep from over-acting, which helps to erase some of the play's vintage. It ought to catch on very well. P & G Using 100 Stations In Camay Spot Campaign (Continued from Page 1 ) ments for Lava soap through Blackett-Sample-Hummert Inc., Chicago, and for Crisco through Compton Advertising Inc., New York. Gulf Quiz Series on WBT Charlotte— Gulf Refining Co., Pittsburgh (Gulf spray), on April 26 will begin a spot series on WBT, Charlotte, Mondays, Wednesdays, Fridays, 1:30-1:45 p.m. Program will be a question bee with Lee Kirby, WBT staff announcer, asking trick questions of pedestrians on the street. Those answering questions correctly will receive a can of Gulf spray, others will get the "cow bell." Young & Rubicam, Inc., New York, placed the account. Honor Vallee, Ingersoll Rudy Vallee and Jack Ingersoll, sports and special events announcer at WINS, will be inducted tonight as honorary members of Sergeant Delaney Theatrical Post 102, Veterans of Foreign Wars. Baruch Gets Assignment Andre Baruch has been selected to announce the new ftve-a-week daytime American Tobacco show. Baruch was set by Mack Davis of the Columbia Artists Inc. JEAN SABLON With Norman Cloutier's Orchestra Sustaining NBC-Red Network. Monday, 9:309:45 p.m. ROMANTIC CROONER FROM PARIS HAS A PLEASING VOICE AND PERSUASIVE STYLE. Jean Sablon, French import who is being given a build-up by NBC, should have no great trouble catching on. The crooning lad has a romantic style that will particularly catch the fancy of the women, and won't displease the men either, for his melodious vocal work is in a soothing, restful vein. Monday night's program opened with Sablon singing in French, then "When My Dream Boat Comes Home," in English, followed by Norman Cloutier's orchestra in "My Blue Heaven," after which Sablon went French again for "Serenade in the Night" and another number, winding up with "Goodnight, My Love" in English. Cloutier handled the orchestra so as to give Sablon all the breaks. In addition to the regular announcer, a femme voice introduced Sablon in French and also gave him a French sign-off. Agency Signs Loria Brothers The Seven Loria Brothers, Mexican child musicians who were last week signed for work in RKO-Radio Pictures' "New Faces," yesterday signed a contract for personal appearance and radio representation by the Curtis & Allen Agency. On their return from Hollywood, it is expected that the Lorias will be given special permission to appear on Broadway in Shubert musical comedy or revue. 4 Safety Programs on KDKA Pittsburgh — Four safety programs, sponsored by the Allegheny County Parent-Teacher Associations will be presented from KDKA starting at 1:45 p.m. Sunday. Broadcasts are being arranged by Mrs. L. G. Stone, state chairman of traffic safety education for the National Congress of Parents and Teachers and president of the Allegheny Council PTA. Programs will be part of a national campaign in the interest of greater traffic safety. NBC Social Note The NBC Athletic Association, formed last week, will hold its first function on May 7, when a dance and entertainment will be held in the Grand Ballroom of the Roosevelt Hotel. Among activities of the newly formed org is a swimming course for men, including diving, water polo and life saving. commEnTs On Current Programs KSTP Femme Show Clicks St. Paul — A really outstanding radio stunt is now being aired once weekly over KSTP, Twin City independent station, by Marjorie Ellis McCrady. Dubbed "Maids and Mistresses," and broadcast each Tuesday afternoon as part of the "Women's Page of the Air" program, the 15minute stanza airs the wails and woes of just what the title suggests — mistresses and maids. As women's page editor of the Minneapolis Journal, KSTP's affiliate, Miss McCrady long has had poured into her ears the woes of maids over their employers, and vice versa. Seeing the possibilities of the stuff for the air, Miss McCrady solicited letters from both sides, found them soon pouring in on her at a rate beyond the capacity of her Tuesday afternoon broadcast. That the program is going over with listeners is indicated in the heavy response, both mail and telephonic. Mail is increasing so steadily that Miss McCrady says the stunt can continue indefinitely. No names are used on the air, and requests are made that no names be signed to the letters or contained therein. Miss McCrady reads the letters, comments on them, tries to offer some sensible means of solution of the difficulties. Lux Radio Theater George Burns and Gracie Allen were as out of place in "Dulcy" on Monday night as Jack Benny and Mary Livingstone were in "Brewster's Millions," a Lux Theater presentation of some weeks ago. In both cases, it was very apparent that there's a difference between gag comedians who specialize in vaudeville cross-fire and comedy actors in the legitimate dramatic sense. As a result, the radio offering of the early George S. Kaufman stage hit was pretty much of a miss despite the able support of Howard Lindsay, Elliott Nugent, Norma Lee and others assembled by producer Cecil B. de Mille for this CBS network program. Jack Benny Jell-o's comic took a few leaves from the ancient "On a Slow Train Through Arkansaw" for his last evening Sunday show over the NBC-Red. Modernized to conform to "a fast train from Chicago to Hollywood," the idea of rubes going on a trip and making greenhorn remarks along the route proved itself still serviceable. Thanks to a fast script, the show held to a good entertainment level. Andy Devine joined the cast again in Hollywood but didn't have a lot to do. At The Rainbow Room GLEN GRAY and the Casa Loma Orchestra Management Rockwell-O'Keefe, Inc. Radio City, N. Y. and Hollywood