Radio daily (Feb-Mar 1937)

8 RADIO DAILY Wednesday. March 31. 1937 FOR MAGAZINE GROUP (Continued from Page 1) time that radio schedules for the other two magazines have been completed. Radio Guide is sponsoring daily spot announcements over CHML. KCMO. KFBB. KFBI, KFJM, KGVO, KLO, KONO, WDAY, WDOD, WDZ, WHA, WHEC, WHP, WIBA, WJBC, WLAC, WMBD, WOC, WORK, WROL. and WTN.T. Weekly 15minute musical programs are aired over WCBS, WPAD, KIUM, WDSU, WROL and two shows per week over WSM. A weekly news and gossip program, also 15 minutes in running time, is aired over 105 stations for Radio Guide, with special scripts prepared for movie fans being aired over 33 stations. Latter under sponsorship of Screen Guide. CRA Deal With WLW Is 5 Hours Weekly (Continued from Page 1) buildup resulting in more outside work than Bestor was able to handle. These booking through Consolidated include three college dance dates at $1,000 each, and the opening of a new factory and dance at Seymour. Ind. New spot which will have a WLW is the new Beverly Country Club, at Fort Thomas, Ky., which opens April 22, with Clyde Lucas Orchestra. WBNX Appeals to NAB On Title Duplication (Continued from Parte 1) alike in production. WBNX complains that the WOR title is too similar with the name of WBNX's show. WMCA also has a similar program on the air. but they call theirs. "Warning Signals." In the letter to Baldwin, WBNX suggests that the NAB "take under consideration the establishment of a clearing house for program titles." Station further states that duplication of titles makes it difficult for a station to sell a program to a sponsor and that the practice is "sufficiently provoking to warrant some effort at reform." CNC MINUTE INTERVIEW NICK DAWSON "If our first ranking novelists were willing to take the time or could be paid sufficiently well for their work, fhey could adapt themselves to radio and its rigid limitations. But as long as sponsors have the comedian complex and are unwilling to take a chance along with the writers, there can be little change in America's principal form of aural entertainment" JOHN HELD JR., producer of the Pontiac Varsity Shows heard over the NBC-Red network on Fridays at 10:30 p.m., will be made a Texas Ranger by Governor James V. Allred of that state when the noted artist broadcasts this week's program from the University of Texas at Austin. Warden Lewis E. Lawes, in the final broadcast of his fifth series sponsored by Sloan's Liniment over the NBC-Blue, on Monday, will wind up with a personal message to his "20,000 Years in Sing Sing" audience. Monte Magee, member of the WOAI, San Antonio, talent staff for the past few weeks, has been signed to start a new campaign for CSO Laboratories over the Texas Quality Network. Magee will broadcast his songs and chatter as the CSO man and in addition will make personal appearances throughout Texas this ;ummer and also be at the Pan American Exposition in Dallas. Pat Flaherty, sports commentator of WOAI, San Antonio, has in the last few weeks interviewed on his regular sports programs such notables as Lawson Little, Horton Smith, Rogers Hornsby and the entire St. Louis Browns baseball team, and W. R. (Fly rod Bill) Cook, famous fisher Peter Lyman, assistant production manager at KOMO and KJR, Seattle, having read an item in RADIO DAILY about Pctor Lyman, dramatic director of KROC, Rochester, Minn., is wondering if it's really so that two chaps of the same name are in the same business. Johnny, the Philip Morris "call boy," recently made the rounds at WBT. Charlotte, flashing his smile ind distributing his wares to staff members. Portland Breakfast Club revue, with talent furnished by Vivia Lewis' all-girl band, made its debut over KGW, Portland, Ore., the other day. Ham and egger broadcasts formerly were heard over KEX. Arthur Godfrey, assistant to "Professor Quiz," has accepted an invitation from American Airlines to participate in the first Washington to Chicago non-stop flight tomorrow. Plane leaves Washington at 5: 30 \ p.m. and arrives in Chicago at 8:25 1 p.m., then leaves Chicago for New York on Friday, 8 a.m., arriving at Newark Airport at 1:40 p.m. Sendol Co., which has sponsored a 30-minute script show over WDAF every Sunday for several years, switches to a transcription featuring William Farnum in "Drums," changing back to a local live show in the fall. Ken McClure, news editor of WOAI, San Antonio, recently resigned as president of the Antinal Defense League of San Antonio. Jimmie Sams served as relief operator at KCMO for the week that Moreland Murphy was ill. Hugh M. Smith, commercial manager of WAML. Laurel, Miss., reports local business booming, with many new accounts coming in. Date on which WRR. Dallas, and KTAT. Fort Worth, will join the Mutual network is definitely set as May 1. KDYL. Salt Lake City, received many compliments for its coverage of the Utah State High School Basketball Tournament, and plans to repeat the broadcast annually. Ed Knowles, staff engineer, at WTNJ. Trenton, recently gave a lecture on Radio Engineering before a class of the Mercer Co. Vocational Training Board, while Guy Goodwin of the announcing staff has lectured before classes Stage Training and Technique. Alan Hale will again be at the mike when the Milwaukee Brewers open the season April 16 with broadcasts over WISN under the sponsorship of the Wadhams Oil Co. Jane Grey, creator of Crosley's WSAI (Cincinnati) "The Radio Program Perfect," has. nothing but work in store for herself during the Summer months. Instead of her usual two months vacation, Miss Grey plans to meet her many fans face to face from the lecture-dais. Paul Theil, at present handling WCPO special broadcasts, will conduct the tour as announcer-manager. "Cavalcade of America" on April 7 (CBS, 8 p.m.) will dramatize Explorer Robert E. Peary's attainment of the North Pole in 1909. When the Worth Theater, Ft. Worth, received a silent newsreel on the New London school disaster, Mike Gallagher, crack KTAT announcer, provided the description of the calamity. Speaking into a microphone in the projection booth, Gallagher gave a colorful running comment four times a day for several days till a movie with a sound track arrived. Bert Puckett and Bill Brown, WMT announcers, will emcee the washing machine manufacturer's show which the Cedar Rapids-Waterloo member 6 CANADIAN STATIONS ADDED BY WEED & CO. (Continued from Parte 1) berta, 100 watts, owned by H. R. Carson, Ltd. The six outlets are managed in Canada by the Alberta firm of Taylor, Pearson & Carson, while CJCA, CFAC and CJOC comprise the Foothills Network, well known in the Dominion. Big industrial upswing being enjoyed in Canada, especially the Central Provinces, is reason for an optimistic outlook, according to Joseph J. Weed, head of the organization of Weed & Co., who believes that U. S. advertisers will establish an all-time high in their purchase of time on Canadian outlets. High price obtained for wheat, excellent crops and the huge mineral resources of the Dominion now being tapped are three of the reasons for being optimistic, in the opinion of Mr. Weed. 34 Accounts Signed By WOAI, San Antonio (Continued from Parjc 1) Salmon, Seattle; Webster Eisenlohr, New York; Armstrong Packing, Dallas; Practical Drawing Co., Dallas; Durkee Famous Foods. Chicago; Lambert Pharmacal, New York; Plough Co. (aspirin), Memphis; Radio Guide, Chicago; Snow King Baking Powder, Cincinnati; Norge, Detroit; Horse & Mule Ass'n, Dallas; A. J. Krank (Lather Kreem), through McCord Co., Minneapolis; Naughton Farms, Waxahachie; General Foods (Certo) , New York, and Procter & Gamble, Cincinnati. Local accounts include CSO Laboratories, Sommers Drug Stores, Vogue, Denver Heights Church, Fehr Baking, Interstate Circuit, King Furniture, W. K. Ewing Real Estate, H. & H. Coffee, Shaw Jewelry. of the Iowa web has signed for a Saturday night period. Program originates frorri the stage of the Paramount, Cedar Rapids, and will include community singing and specialty acts. Lester Schmidt, accordionist, is the latest addition to the Sunshine Hour playing each Thursday morning over WHBL, Sheboygan. A short wave message can travel around the globe seven and a half times in a second.