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Then Jamison said . . .
"You need Weed, Sir !"
At lunch the other day our man Jamison met a very worried station manager. In advertising's best anonymous tradition we will call him Station Manager A.
"I hear a lot of talk these days about economic recession," Manager A was saying. "I don't necessarily believe it, but I hear it. I hear that the honeymoon is over, that the buyer's market has arrived, and that advertisers are getting more careful every day about how they spend their appropriations."
"True in part," said Mr. Jamison. "But let's look at the bright side. The fact that both buyers and advertisers are becoming more careful improves your competitive position. You have a good station in a good market. And Spot Radio, the major product you have to sell, is admittedly one of the most economical and profitable forms of advertising ever devised. It is the medium smart advertisers prefer when they want to pinpoint their markets and avoid all waste circulation."
"Then why is my station losing money?" the manager asked.
"If you don't mind my saying so," Jamison replied, "you are improperly represented. Spot Radio should be sold as carefully as it is used . . .You need Weed, sir!
"I have been employed by this fine organization for some time. We are doing more business for all of our clients than ever before. And there's no reason why we can't do the same for you."
Weed
radio and television
station representatives
newyork • boston • Chicago • dctroit II CI CO IT! p d II y san francisco • atlanta • holly wood