Radio daily (Oct-Dec 1949)

2 RADIO DAILY Tuesday, October 4, 1949 Vol. 49, No. 2 Tues., Oct. 4, 1949 lOCts. JOHN W. ALICOATE : : Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Balm, Vice-President ; Charles A. AlicoEjte, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily. 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Cable address : Radaily, New York. WEST COAST OFFICES 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 Phone: Riverside 5491 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., •mder the act of March 3, 1879. FINANCIAL = (October 3) ; .-• YORK STOCK EXCHANGE Net High Low Close Chg. ABC 73/8 7l/4 73/g + l/8 Admiral Corp 25% 24 1/4 25% +'% Am. Tel. & Tel. 142'/4 142 142'/4 -f 1/4 CBS A 22 22 22 — Vl CBS B 22 22 22 — Vl Philco 31 3^ 303,4 313^ + 1 RCA Common 12 113,4 12 + % RCA 1st pfd 731/4 731/4 73 '/4 Stewart-Warner 12% 12 12%— % Westinghouse . . . . 25% 25V4 25% — % Westinghouse pfd. 99% 9934 99% + % Zenith Radio 27% 27% 27% -f % NEW YORK CURB EXCHANGE Nat. Union Radio 234 2'/2 2% — % OVER THE COUNTER Bid Asked DuMont Lab 13% 143,4 Stromberg-Carlson 10% U. S. Television 5-16 % WJR (Detroit) 7 734 Adair Program Director For Mutual's Coast Web (Continued from Page 1) about a year ago as sales service manager and a month ago was promoted to head the newly-Created department as manager of program service department. Prior to joining Don Lee, he had his own agency, and was at one time vice-president of Raymond R. Morgan Company in Hollywood. Returning To CBS Web "Lum and Abner," absent from the airwaves for the past several months, will return to the CBS network, Saturday, Oct. 22. Program originating in Hollywood will be aired 7:00-7:30 p.m., EST. Quiz Program Format Revised For Don Lee (Continued from Page 1) were called and asked to answer a jackpot question. The jackpot question carried over an indeterminate number of broadcasts until it was correctly answered. The recent FCC regulations banning certain giveaways as lotteries would have affected "Tello-Test" only because of this jackpot question carry-over feature. The Commission felt that a giveaway program would be considered illegal if aid to answering the question correctly is given on a program broadcast over the station; and that the broadcasting of the question on a previous program would be considered as such aid. At any rate, "Tello-Test" was granted in injunction and remains on the air in the East under the original format. Don Lee officials asked for a change in format in order to comply with all Commission requirements. Conferences between Donn Tatum, Don Lee vice-president and general counsel, and Walter Schwimmer, president of Radio Features, Inc. — owners of "Tello-Test" package, cleared up all differences. In the Don Lee version of the quiz program, the "carry over" objection will be eliminated by utilizing a different jackpot question for each broadcast. If no one called answers correctly during a single show, the announcer will tell listeners the answer. The jackpot will continue to grow, but a new question will be used on the following broadcast. Pre-series Programs Set By Mutual Network MBS" 520 affiliates have scheduled a special half-hour "World Series Preview," today, 9 a.m., EST, originating from the hotel suite of Baseball Commissioner Albert B. Chandler. Participating on the show will be Casey Stengel, Yankee manager; Burt Shotton, Dodger manager, and Joseph P. Spang, Jr., president of the Gillette Safety Razor Co. AFRS plans to shortwave a recording of this show tomorrow in the event of a postponement of the Series' opener. Another MBS show, "Knothole Gang World Series Preview," will be carried this afternoon on 460 affiliates during the last quarter of Mutual's "Bob Poole Show," 3-4 p.m., EST. Participants include "Rabbit" Maranville, former shortstop of the world champion 1914 Boston Braves; Don King, captain of the Boys Town, Nebraska, Baseball Team, and Ray Herrera, captain of the National Championship Junior American Legion Baseball Team of 1949. Karl Nelson Named Toledo — Karl Nelson, programproduction director of WTOL, has been elected to a two-year term as director and second vice-president of the Toledo Advertising Club. Chicago's FM Stations To Purchase Listings (Continued from Page 1) week spot on the radio pages of Chicago daily newspapers. Football games, basketball games, lectures, and live musical events would be included in the paid listings. In addition, brochures outlining all major events and programs to be broadcast over local FM stations this season will be printed and mailed to listeners. They will also be distributed by FM set manufacturers to retail radio stores, Wood said. WABF Opera Series WABF (FM),. New York, will broadcast a series of rarely-heard 18th century operas on Wednesday evenings starting Oct. 12. The operas will be performed by the Hunter College Opera Workshop, and will originate from the Hunter College Playhouse. All will be sung in English. Renew McNeill Program Chicago — Swift & Company, thru the J. Walter Thompson agency, has signed a 52-week renewal contract, effective Monday, October 24, to continue its half-hour sponsorship from 8: 15 a.m. of Don McNeill's Breakfast Club. This renewal covers the Monday through Friday broadcasts over 270 ABC stations. COmmC and G0IDG TOMAS MUNIZ, president of Puerto Rican Broadcasters Assn. and general manager of WIAC, San Juan, arrived in New York yesterday on business. He'll be here for a week. MERLE S. JONES, recently named general manager of the Columbia Pacific Network and KNX, the CBS O&O station in Los Angeles, has arrived on the West Coast to take over his new duties. PAUL MOWREY, national director of television for the American network, is back at ABC headquarters in New York following an extended business trip to the West Coast. HOWARD LANE, general manager of KOIN, Portland, Ore., left yesterday for the Coast following a few days in New York. JACK ZERBE, general manager of WKAQ, San Juan, P. R., has arrived in New York on business. PHIL A LAMP I, farm news editor of WJZ, is in Harrisburg, Pa., where he is attending the Northeastern Poultry Producers Council Exposition. LLOYD BROWNFIELD, director of press information for KNX, Los Angeles, is in New York for a 10-day visit. HARRY WISMER and JIM GIBBONS, American network sportscasters, will head late this week for Ann Arbor, Mich., where on Saturday they'll broadcast the Army-Michigan football game. Sponsor will be the U. S. Army and U. S. Air Force recruiting service. J. E. BUSBY, manager of WKRG, Mobile, Ala., is in town for conferences at CBS, with which the station is affiliated. A. A. WARD, vice-president of Altec Service, is in New York from the West Coast. Somehow this duck is all balled up. She shouldn't be messing around with those baby cockers — she's got herself in the wrong place. How about your radio advertising in Baltimore? Is it placed right? If it's on W-I-T-H, you're all set for profitable sales! Because W-I-T-H is the big bargain buy in this rich town. W-I-T-H delivers its big audience to you at the lowest costper-listener on any station in town. It covers 92.3% of all the radio homes in the Baltimore trading area. So make sure your radio advertising is in the right bailiwick. Call in your Headley-Reed man and get the full W-I-T-H story today. BALTIMORE, MARYLAND Tom Tinsley, President • Represented by Headley-Reed