Radio daily (Oct-Dec 1949)

VOL. 49, NO. 3 NEW YORK, WEDNESDAY, OCTOBER 5. 1949 TEN CENTS URGES FCC TO OKAY COLOR TELE NOW Lever Headquarters Move To N. Y. C. Lever Brothers, heavy users of radio time, will move their headquarters from Cambridge, Mass., to New York City and will construct a 20-story Lever House at a cost of $6,000,000, Charles Luckman, president, announced yesterday. Simultaneously with the move of the parent company, the executive and general offices of the company's three subsidiaries: the Pepsodent Company, Chicago, manufacturers of dentifrices; the John F. Jelke Co. of Chicago, producers of margarine; and Harriet Hubbard Ayer, Inc., of New York, cosmetic firm, will be (Continued on Page 8) Carnation Show To Use Guest Stars Temporarily West Coast Bureau, RADIO DAILY Hollywood— The Carnation Co. will use two guest soloists each week on the "Contented Hour" broadcasts as replacements for the late Buddy Cl'ark until a permanent star is decided upon. The show, whose premiere on CBS was delayed a week after Clark was killed in a plane crash last Saturday, will start this Sunday, 10-1:30 p.m. Margaret Whiting and another (Continued on Page 2) Canada Moves To Get Communications Control Montreal — The Canadian Government has announced its intention to buy some of the assets of the Canadian Marconi Co., and the Canadian interests of Cable and Wireless Ltd., for approximately $4,500,000, as part of a program for nationalizing Cani Continued on Page 2) U. V Recording A special United Nations Day recording produced by the U.N. radio department will be made available to radio stations through NAB. it was announced yesterday. The recording, scheduled lor presentation on U.N. Day, October 24. is being pressed by RCA-Victor as its contribution to the special observance planned for that date. Good News Pace-setters in yesterday's bullish market were radio and TV stocks, which took the lead over a wide range of listings that reached their highest average level for the year. Admiral set the pace with a gain of almost two points. Emerson, Fhilco and Magnavox showed about a point gain each, with Motorola failing to sustain its high for the year, but closing at up 7/8. BMB Troubles Mount; Gov't Seeking Tax Broadcast Measurement Bureau, which sought to establish its identity as a non-profit organization in the eyes of the Internal Revenue department at the completion of its First Study, is reported to have received an adverse ruling from the government and must pay income tax aggregating $73,000. In December, 1947, the government ordered BMB to file an income tax return. Later Internal Revenue agents conducted an investigation (Continued on Page 5) Oral Argument Nov. 4 On So. Baptist FM Web Washington — The FCC yesterday ordered oral argument November 4 on the petition of the radio commission of the Southern Baptist Convention and the executive board of the Baptist General Convention of Texas, for a special group of lowpowered, non-commercial FM broad1 Continued on Page 5) CBS President Declares Weh Is Ready To Present Its Color Television On A Commercial Basis A. & P. Okays Radio For Institutional; The Atlantic & Pacific Tea Co. has authorized its seven national divisions to include radio in its antitrust action campaign which was initiated in full-page ads in some 2,000 newspapers throughout the country last month, Radio Daily learned yesterday. Several broadcasters reportedly have been under the erroneous be(Continued on Page 5) Sen. Johnson To Speak At NAEB Annual Meeting Ann Arbor, Mich. — Sen. Edwin C. Johnson, chairman of the Interstate and Foreign Commerce Committee, has accepted a bid to address the 24th annual business meeting of the National Assn. of Educational Broadcasters, to be held on the campus of (Continued on Page 5) Radio Theater Leads "First Fifteen" Ratings Walter Winchell and Jack Benny returned to the air with a drop to the 7th and 8th places in the Sept. 30th "First Fifteen" Hooperatings. The complete listing with ratings follow: 1. Radio Theater, 20.7; (Continued on Page 2) Future Of Radio Secure, Speaker Tells Advertisers A parallel between radio and another "Fabulous Invalid," the theater, was drawn yesterday by Louis G. Cowan, president of the package firm of that name, addressing the Radio and Television session of the 4-A Annual Eastern Conference, held at the Hotel Roosevelt, New York. Pointing out that the death of the theater has been predicted regularI ly for centuries, and always pre maturely, Cowan said: "Radio is a very big business which is not dying — or on the way out. Such talk is a case where the effect, because it is presumed to have taken place, can itself be the cause that produces that effect. This is a neat trick. Instead of lifting itself by the bootstraps, radio, by such talk, is pulling itself down by the hatband." "Actually," he went on, "radio is (Continued on Page 6) Washington Bureau of RADIO DAILY Washington— The CBS color system is well within the economic reach of the general public and is "ready today" for commercial use, CBS president Frank Stanton said here yesterday. Stanton was the first CBS witness to testify at the FCC hearings on color and UHF. He also urged the (Continued on Page 7) Movie Company Sets Mutual Web Tieup West Coast Bureau of RADIO DAILY Hollywood — Paramounfs radio department has completed a tieup with Ry Krisp for a new fiveminute radio series, to be heard each Monday, Wednesday and Friday over 366 Mutual stations starting November 14. Erskine Johnson, syndicated columnist, will interview Paramount stars, and each star will be heard (Continued on Page 2) Two Comedy Programs Acquired By ABC Web Two family situation comedies, "Blondie" and "A Date With Judy." both of which were sponsored last year for abbreviated periods on NBC, have been acquired by ABC for debut as back-to-back series on (Continued on Page 6) Today's The Day First World Series game between the Dodgers and the Yankees is scheduled to be heard over WOR-Mutual and seen through the nation's television stations today beginning at 12:45 p.m. EST. The game will actually get under way at 1 p.m., at Yankee Stadium in New York. All technical arrangements have been completed.