Radio daily (Oct-Dec 1949)

RADIO DAILY; Thursday. October 6. 1949 Vol. 49, No. 4 Thur., Oct. 6, 1949 10 Cts. JOHN W. ALICOATE : : Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President.and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Cable address : Radaily, New York. WEST COAST OFFICES 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 Phone: Riverside 5491 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., •mder the act of March 3, 1879. FINANCIAL = (October 5) — NEW YORK STOCK EXCHANGE High Low Close ABC 77/s 75/8 73/4 Admiral Corp 275/8 255/8 25% CBS A 22S/8 223/8 22V2 CBS B 221/4 22 22 Philco 32V2 32 321/s Philco pfd. . . 823/4 82V2 82V2 PCA Common . .. 125/8 123/8 12l/2 Stewart-Warner 1 25/8 1 2 V2 12% Westinghouse 26l/4 26 261/8 Westinghouse pfd. 98 98 98 Zenith Radio 2834 NEW YORK CURB Hazeltine Corp. . 1 3 Vi Nat. Union Radio 3 OVER THE CO Net Chg. 1% DuMont Lab Stromberg-Carlson 28i/2 285/8 EXCHANGE 13i/4 13!/2 23/4 3 UNTER Bid 14 113/4 — % + Vz + "Vs + Va — Va + % + Va + Va Asked 15 13 Vanderbilt Completes Pic Cornelius Vanderbilt, Jr., recently completed his eight-reel color film "Europe — 1949." It is a remarkable photographic survey of post war Europe highlighted by a commentary by Mr. Vanderbilt. A sixmonth nationwide lecture tour has been arranged. RCA INSTITUTES, INC. A Service of Radio Corporation of America One of thft leading ami oldest school* of Radio Tcfhnolojcy in America, offers its trained Radio and Television technicians to the Broadcasting Industry. Our graduates have 1st Class Telephone License, Address inquiries to Placement Director RCA INSTITUTES, Inc. 8SO W. 4th St., New York 14, N. Y WW, Benny, Lux Theater Lead Pulse Ratings (Continued from Page 1) Benny with 16.5 and "Lux Theater" with 14.4. The remaining Pulse ratings for September follow: Suspense 12.3 Louella Parson 11.7 Godfrey's Talent Scouts 11.5 Stop the Music 11.4 Inner Sanctum 10.9 My Friend Irma 10.5 Call the Police 10.4 Daytime — 5-a-week Program Average Rating Our Gal Sunday 7.2 Ma Perkins 7.2 Helen Trent 7.0 Big Sister 7.0 Robert Q. Lewis . /. 6.9 Young Widder Brown ... 6.6 Grand Slam 6.5 Rosemary 6.5 Young Dr. Malone 6.5 Guiding Light 6.5 Backstage Wife 6.5 Stella Dallas 6.5 Lorenzo Jones 6.5 Saturday & Sunday Daytime Giants vs. Brooklyn (Sat.) 10.0 Giants vs. Brooklyn (Sun.) 9.8 Yankees vs. Washington (Sat.) 7.9 Yankees vs. Washington (Sun.) 7.7 The Shadow 6.7 Grand Central Station 6.3 Theater of Today 6.2 Junior Miss 6.0 Make Believe Ballroom (Sat. A.M.) 5.8 Let's Pretend 5.3 Radio listening in New York, according to Pulse, Inc., increased throughout the week in September as compared to August. "This is a normal development caused by several factors: the closing of the vacation period and the return of "name' programs as well as the continued popularity of summer leaders such as baseball," Pulse said. Bradley Heads Promotion Of Crosley Distrib. Corp. (Continued from Page 1) turn to activities on the West Coast. Bradley was formerly assistant to the General Manager of Vogue Pattern Division of The Conde Nast Publications, Inc. He was an executive of the Merchandising and Market-Research Departments and on the Television Committee of Newell-Emmett Company, New York advertising firm, for four years. Carpenter To Manage WABI Bangor, Maine — Murray Carpenter has been named general manager and treasurer of the company operating WABI, Bangor, Maine, F. B. Simps'on, owner of the station, announced this week. Carpenter comes to Bangor from WPOR, Portland, which he helped to establish in 1946 and which he managed until two weeks ago. Prior to then he was associated with the Oompton Agency in New York. ANA Meet Next Week Will Be Closed To Press (Continued from Page 1) however, will be made available to the press, the announcement added. Among the speakers scheduled to address the "open meetings of radio and television group" will be W. N. Connolly, advertising manager of S. C. Johnson & Son, Inc.; Hugh M. Beville, Jr.. director of research at NBC; William C. Gittinger, v-p in charge of sales at CBS; Robert S. Peare, v-p of General Electric Co.; Sylvester L. Weaver, Jr., v-p in charge of television at NBC; George L. Moscovics, manager of television sales development at CBS; Thomas H. Brown, Jr., v-p of C. E. Hooper, Inc., and I. W. Digges, ANA counsel. New Eddie Albert Show To Preem Over NBC (Continued from Page 1) in informal style, featuring songs, anecdotes and occasional guests. Music will be by "The Playboys," instrumental trio composed of Arlo Holts, organist; Morton Lippman, pianist, and John Smith, guitarist. The show will be produced and directed by Bob Wamboldt. Jack Wilson will write the scripts for the program. COmiM and G0MG 0. B. HANSON, vice-president and chief engineer at NBC, and GEORGE NIXON, manager of engineering development for the network, left town yesterday for two days in Washington, D. C. MURRAY GRABHORN, American network vice-president and manager of the web's owned-and-operated stations, on Saturday will go out to Wilkes-Barre, Pa., where he will deliver a luncheon address at the First Annual Northeastern Pennsylvania Advertising and Sales Promotion Conference. BENEDICT GIMBEL, JR., president and general manager of WIP, Philadelphia, and GORDON GRAY, vice-president of the station, are in New York. MICHAEL H. FROELICH, vice-president of the Ziff-Davis Publishing Co., has left on a two-week trip to Los Angeles, where he has conferences scheduled at radio stations and film studios. HARRISON WOOD, American network commentator, is in Toronto, where today he will be the principal speaker at the dinner given by the Canadian Trucking Association in the Royal York Hotel. TED CAMPEAU, president of CKLW, Detroit and Windsor, is in New York for the meeting of the Mutual network's board of directors. ERNEST TRUEX, actor, has arrived from Detroit to begin rehearsals for his new television series which will bow on WPIX Oct. 13 under the sponsorship of the Gimbel department store. WINNIE GARRETT, video artist, will arrive today from Montreal. Secrets of Love This pussycat is pretty lavish with her affections for her pal, the puppy dog. And she looks for all the world as if she's whispering sweet secrets into his receptive ear. Let us whisper a great big fact about Baltimore radio into your ear. The big bargain buy for low-cost sales is W-I-T-H. Yes, sir! W-I-T-H delivers a BIG audience to you at LOW cost! W-I-T-H regularly provides more listeners-per-dollar than any other station in town. That's why you can do so MUCH on W-I-T-H for so LITTLE money. So if you're in the market for low-cost results from radio in Baltimore, call in your Headley-Reed man today and get the full W-I-T-H story. BALTIMORE, MARYLAND Tom Tinsley, President • Represented by Headley-Reed