Radio daily (Oct-Dec 1949)

Thursday. October 6, 1949 RADIO DAILY: French Radio Expands Int'l Goodwill Net (Continued from Page 1) than 200 stations in the Western Hemisphere, including the United States, Canada, Alaska, Hawaii, Puerto Rico and Panama. The exchange arrangements were carried out by the French Broadcasting System in North America, under the supervision of its director, Pierre Crenesse. Prepared In 25 Languages The Paris-transcribed programs now being carried by members of the I.G.N, have been prepared in 25 languages for broadcast in Europe, Asia, Central and South America, Africa, Australia, and New Zealand. They include the following programs: "Five Centuries of French Music," "Songs of France," "Gay Paris," "Hot Music from France," and "Disc Jockeys of Paris." The roster of The International Goodwill Network has been increased to include the following countries broadcasting these programs in their native languages: Haiti, Hong-Kong, Yugoslavia, Israel, Greece, Germany, Italy, Mozambique, Syria, Lebanon, Sweden, Chile, Ecuador, Brazil, Poland, Egypt. Uruguay, Colombia, Hungary, Portugal, Holland, Australia, Denmark, Austria, Republics of Central America, and the Belgian Congo. "We of Radio Diffusion Francaise," said Crenesse, "are glad to welcome our new member-countries to The International Goodwill Network. We sincerely believe a great step has been taken toward lasting Peace, for International Radio is a necessary part of the great plan for World Unity." KPRC, Houston, Newsmen Cover Gulf Hurricane (Continued from Page 1) Bill Whitmore and David Willis, and engineer Paul Madeley, set up a special remote headquarters at Galveston. Meanwhile, at KPRC here, another news crew headed by Bill Sprague gathered storm bulletins from the weather bureau, police and fire departments, and refugee evacuation centers, remaining on the air throughout the night, as did most other Houston stations. The station firmly rejected an offer by a local advertising agency to sponsor the hurricane bulletins. The client was a builder of concrete houses. Woolley To Address Alabama Broadcasters Tuscaloosa, Ala. — Easton C. Woolley, NBC's director of stations departments, will address the luncheon meeting of the Alabama Broadcasters Assn., here today. He will speak on the subject of "The Case For Radio." Nielsen Warns AAAA Meet Against Selling Radio Short (Continued from Page 1) day in the Hotel Roosevelt, New York. "The danger to you, as I see it," Nielsen said, "is not so much that you may overlook the opportunities offered by television as that you may turn your backs on radio without justification. . . . Television, while showing a rapid rate of growth, has not yet attained more than a very small fraction of the distribution shown for radio homes. . . . Radio, as an advertising medium, has been strengthened not only by the increase in the number of radio homes but also by the increases which have occurred (as shown by Nielsen Radio Index) in the number of hours of listening per home per day." Cites Home-Hours Increase Nielsen pointed out that the number of home-hours of radio usage per day has increased 53% since 1943. He continued: "While it seems inevitable that television will reduce radio listening in the homes where it is installed, statistics from Nielsen Radio and Television Services show clearly that the advent of television is creating a substantial increase in the total advertising opportunity made available by the broadcasting industry. . . ." He conceded that television has Hooper Host As A. C. Nielsen was holding forth yesterday at the Hotel Roosevelt, coincidentally, perhaps, C. E. Hooper was hosting a press luncheon a few blocks away at Pietro's restaurant. Hooper took occasion to rebut a recent criticism by the head of the rival research firm, by saying that Nielsen, in taking certain Hooper reports to task, "was guilty of comparing apples and oranges." This was a point related to Hooper's main theme yesterday — that the radio industry needs a "uniform yardstick" for all broadcasting measurements. "inevitably" created a decline in metropolitan listening, but declared that radio remains strong in medium-size cities and in small towns and rural areas. ... It is well to keep in mind that small-town and rural homes comprise a substantial share of the total market for most products, that these markets are generally the most difficult to reach efficiently with advertising, and that these are the very markets in which the effectiveness of radio advertising is likely to be maintained at high levels for a long time to come." (BC Board To Discuss Canadian TV Situation Col. Records Names Lieberson Exec. V-P (Continued from Page 1) in the development of Columbia's classical catalog and has been closely identified with the introduction of Columbia's Long Playing Microgroove record. He was elected to the board of directors of the company in 1948. Before joining Columbia Records, Lieberson was active in many phases of music as a composer, teacher, lecturer and writer. He has to his credit such works as the "Five Modern Painters" suite, incidental music for a puppet version of "Alice In Wonderland" and many other works including choral, chamber and piano compositions. His novel, "Three for Bedroom C," has just been sold as a motion picture. He wrote the screenplay for the film version of his book. Banghart News Program Gets Wine Co. Sponsor Utalian-Swiss Colony, in behalf of its wine, has purchased WNBC's 6:00-6:15 p.m. "News with Kenneth Banghart," Tuesdays, Thursdays and Saturdays, for a 13-week period, it Was announced yesterday by John C. Warren, sales manager of the station. The contract, effective yesterday, was placed through Platt-Forbes, Inc., with Charles H. Philips as the NBC Spot Sales account executive. RMA Technicians Meet Scheduled For Nov. 1-3 (Continued from Page 1) Town Meetings Committee, has announced. Local Sponsors Included Local sponsors include the Electric Institute of Washington, 17 set and parts distributors in the area, and the Mid-Lantic Chapter, The Representatives. Participants will include the new RMA president, Raymond C. Cosgrove and technical speakers who have proved highly popular at previous meetings. Cosgrove has invited Wayne Coy, chairman of the Federal Communications Commission, to appear with him on the program November 1. Speakers Listed On the first evening, John A. Meagher, television specialist. RCA Tube Department, will speak on the Composite Television Signal. On the second evening, Ringland W. Kreuger, — of American Phenolic Corporation — will discuss all phases of antennas, from their theory to impedence matching. On the third evening, John F. Rider — of John F. Rider Publications — will talk on Television Service in the Shop and the Necessary Test Equipment. Also on the program will be Anthony "Tony" Wright, chief engineer of The Magnavox Company. He will present a talk on "Television Service in the Home with Existing Test Equipment." (Continued from Page 1) he did not know immediately the name of the Canadian Marconi Company's "associate." It was learned that the company, operator of station CFCF in Montreal, is still negotiating with a firm interested in the development of television in Montreal. If the negotiations are not concluded successfully the application will be dropped. The board last dealt with applications for television licenses at a spring meeting. At that time, Canadian Marconi Company and CKAC, operated by La Presse Publishing Company, applied for Montreal television licenses. Four Others Apply Four similar applications came from Toronto-stations CKEY, and CFRB, Famous Players Canadian Corporation Limited, and Al Leary, formerly connected with CHUM. The CBC itself plans to begin work on television stations in Montreal and Toronto as soon as it obtains $4,500,000 from the government to help meet initial development costs. The amount is in supplementary estimates now before the Commons. The Winnipeg meeting also will be 'asked by the Canadian Marconi Company to review separate programming operations over station CFCF-FM. The company's frequency modulation station was given permission several months ago to carry, on an experimental basis, different programs on the FM outlet than it carries on its regular amplitude modulation outlet. 'Mother Knows Best' To Debut On WCBS "Mother Knows Best," new Saturday audience participation series featuring Warren Hull as emcee, will debut over Station WCBS, New York, Oct. 8 under the sponsorship of The Kellogg Company, Battle Creek, Michigan. The program, a Columbia Pacific Network feature last season, will continue to be heard on the CPN as well as WCBS this year. Assisting Hull on the show is Isabella Beach, Food Editor of the New York Journal American. Contralto Ruth Reynolds is featured in the show's musical highlights along with the music of organist John Klein. Agency is Kenyon & Eckhardt, Inc. Lindlahr Book In Braille "Eat and Reduce," the best-seller by Victor H. Lindlahr, food commentator for the ABC network, is being translated into Braille by the New York Public Library for the Blind. The book has already been translated into French. German and Spanish, and holds the record for the all-time best-seller of American Books in South America.