Radio daily (Oct-Dec 1949)

Or\ / r ^ I ' II I I I Mi The National Daily Newspaper of Commercial Radio and Television VOL. 49, NO. 5 NEW YORK, FRIDAY, OCTOBER 7, 1949 TEN CENTS SPOT SPOKESMAN HITS P. I. DEALS CBS Demonstrates Color-On-Network Washington Bureau of RADIO DAILY Washington — CBS demonstrated a sample color video network to the FCC yesterday, sending color pictures over a 470-mile circuit with little or no loss in quality. Using existing facilities between Washington, Baltimore and New York, the web used microwave relay on the leg to Baltimore and the AT&T coaxial cable to New York. The FCC viewed the CBS demonstration in a large ballroom of the Carlton Hotel. The programs originated in a studio setup in a parlor (Continued on Page 7) Several Bidders Of Record For WHOM In N. Y. C. Although several offers have been made for the physical equipment and wave length of WHOM, New York Italian language station, no deal has yet been consummated for the station, according to Gene Pope, general manager of the station. The Pope interests recently acquired WINS, the Crosley 50,000 watter in New York, and plan to switch the WHOM call letters to WINS if the deal is sanctioned by the FCC. Lou Holtz Disc Series Sold To Twelve Stations Charles Michelson, Inc. has been named to handle distribution of the five-minute transcribed comedy series, "The Lou Holtz Laugh Club," which has been ordered by twelve stations to date. The initial station list: KPHO, Phoenix, Ariz.; WLAD, Danbury, Conn.; KOWL, Santa Monica, Cal.; (Continued on Page 3) Polio Contribution Louisville, Ky.— WHAS presented the National Foundation for Infantile Paralysis with a $12,746.17 check representing contributions made by listeners to a "Polio Dollar Day" recently conducted by the station. The presentation was made by Victor A. Sholis, director of WHAS, to Warren Coss, director of fundraising for the Foundation. TV Trouble Eddis McClarence, Brooklyn baseball fan, turned up at the Yankee Stadium for the YankeesDodger game yesterday carrying a portable TV receiver. McClarence had picture trouble from his seat high in the left field reserved section and ended up watching the game without benefit of video. He later traded the receiver for two tickets to the Saturday game at Ebbet's Field. Reserve Judgment On 8MB, Brorby Asks Reporting on the present status of the Broadcast Measurement Bureau at Wednesday's 4-A Eastern Council meeting in New York, Melvin Brorby, vice president of Needham, Louis & Brorby, and a BMB director, declared that "... any doubting Thomases should obviously wait until they see Study Number 2 before coming to any further conclusion about BMB's future." He continued: "Before anybody (Continued on Page 2) New Variety Show Sold To Kellogg Co. On WCBS A new audience participation show, "Mother Knows Best," will start on WCBS, New York, Oct. 8, 5:30-6 p.m., on behalf of the Kellogg Co., of Battle Creek, Mich. Warren Hull will serve as mc of the show, which combines variety with a telephone giveaway twist. Kenyon & Eckhardt is the agency. NARSR President Tells Broadcasters That Cut Rates And Per Inquiry Deals Are Poor Business Would Abolish Fees On Canada Receivers Montreal— Abolition of radio license fees was advocated in the Canadian House of Commons by Don Brown, Liberal member for Essex West. Brown said the present method of collecting the money to operate the CBC is unequal, unfair and unjust. He quoted statistics which he said show that between one (Continued on Page 3) Bakery Signs "Ranger" On ABC Regional Net American Bakeries Company of Atlanta, Ga., marking its first use of a regional tele network, will sponsor the ABC telecast of the "Lone Ranger" over five stations in the Southeast under a 104-week contract starting immediately. In mid 1949, the American (Continued on Page 2) Cites FCC Restrictions On Non-Profit Stations Urbana Champaign, 111. — Total broadcasting time of non-commercial stations in the U. S. amounts to only one per cent of the total com( Continued on Page 2) Thornburgh Is Optimistic About Radio-TV Business Declaring that radio will justify its rates for many years to come. Donald Thornburgh, president of WCAU, Philadelphia, told the Radio Executives Club at the Hotel Roosevelt yesterday that medium would have a profitable year despite the inroads of television. "I'm optimistic about business both in the radio and television fields," Thornburgh said. Radio will continue to be profitable and some television stations should be showing a profit within the next twelve months. Thornburgh declared radio has been given a stimulent the past months by the shift of names and programs on the networks. He also pointed to the heavy web billings for fall and winter and said that major independent stations throughout the country had experienced a (Continued on Page 3) Birmingham, Ala. — Radio stations that will stay in business, now that the broadcast industry has reached maturity and faces a radical period of growth and change, are "the ones that provide the best programs and operate under the best business principles," Frank M. Headley, (Continued on Page 3) BMI'sKaye To Talk At Radio Institute New Brunswick, N. J. — Sydney M. Kaye, vice-president and general counsel of Broadcast Music, Inc., will be the principal speaker at the banquet tonight of the second annual Radio Institute, being held by the New Jersey Broadcasters' Assn. on the Rutgers University campus. Sixty broadcasters are attending the parley, which opens this afternoon and will conclude with a lun ( Continued on Page 3) Special Columbus Day Program Set By ABC A special public interest program, "They Met the Boat," starring Robert Young and Linda Darnell in the title roles of Christopher Columbus and Queen Isabella of Spain, respectively, will be broadcast by ABC (Continued on Page 2) Benefit Meet Today The production committee ior the 16th annual "Night of Stars" will hold its first meeting today at 4 p.m. in the Paramount board room, 1501 Broadway. New York, under the chairmanship of James Sauter. Proceeds of the "Night of Stars" benefit show, to be held in Madison Square Garden on Nov. 14, will go to the United Jewish Appeal.