Radio daily (Oct-Dec 1949)

Record Details:

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Radio Program that' WHO LISTENS TO THIS KIND OF MUSIC? 20% of the people will tune out almost everything to listen to it, and an additional 40% like to listen to it occasionally during the week . . . enough people to provide your half-hour with a sizeable audience, an audience that is responsive, articulate, and in the upper buying brackets. WHO BUYS THE SHOW? WOR New York, WGN Chicago, WBEN Buffalo, WCCO Minneapolis, KHJ Los Angeles, CKLW Detroit, WWDC Washington, KQV Pittsburgh, WHB Kansas City and a big list of leading stations from coast to coast. WHO SPONSORS THE SHOW? Banks, public utilities, loan companies, insurance companies, department stores, music stores — and even breweries, furniture outlets, drug and food chains, and many others, including many national accounts. WHO IS DEEMS TAYLOR? He is dean of American music, famous as a music critic and radio commentator, a gifted composer in his own right. Suffice to say that for years on end he's been intermission commentator in the New York Philharmonic Society broadcasts.