Radio daily (Oct-Dec 1949)

Record Details:

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"SLEEPER" A few minutes spent reading about the "Deems Taylor Concert" will not be wasting your time, I assure you. It's the smartest, most distinctive musical program on the air today . . . five half-hours per week of the choicest recorded classical and semi-classical masterpieces, interspersed with the witty, civilized commentary of Deems Taylor, the dean of American music. WHY IS THIS A GOOD VEHICLE FOR YOUR STATION? Because it's the best program in this field; because it's a welcome contrast to your other types of programming; because it's one of the few shows that can buck severe competition; because it will also adequately fill in that half-hour strip that's in "fringe" time; because it will get you that unusual type of sponsor that you generally cannot sell. WHAT DOES THE PROGRAM CONSIST OF? Five half-hours a week of the best recorded music in the classical and semi-classical field — plus the transcribed commentary of Deems Taylor. We furnish everything — all the records plus the transcriptions in one neat package. WHAT DOES THE Deems Taylor Concert COST? So little, that you'll be pleasantly surprised. Write or wire for rates, descriptive literature and audition platter. President RADIO FEATURES, Inc., 75 E. Wacker Drive, Chicago 1, Illinois