Radio daily (Oct-Dec 1949)

I w The National Daily Newspaper of Commercial Radio and Television VOL. 49, NO. 8 NEW YORK. THURSDAY, OCTOBER 13. 1949 TEN CENTS ADVERTISING OUTLOOK REPORTED GOOD NARBA Meets Again After Holiday Recess Montreal — Scheduled formal meetings of the North American Regional Broadcasting Agreement Conference were cancelled Monday to let delegates participate in Canada's national Thanksgiving Day celebrations. Rosel H. Hyde, chairman of the United States delegation and member of the FCC said, "We decided to cancel formal meetings in honor of the Canadian holiday but a few technical groups carried on with (Continued on Page 5) Flanagan To Plug Radio In Augusta, Me., Speech Augusta, Me. — T. F. Flanagan, managing director of the National Assn. of Radio Station Representatives, will appear before the Maine Development Commission today for the purpose of presenting "the advantages" of spot radio for advertising this state's recreational facilities. The Commission is a governorappointed body whose function it is to publicize the State of Maine as the "vacation land" of the United States. McCann-Erickson Names Wolfe To The Copy Post Charles Hull Wolfe has been named director of radio and television copy for McCann-Erickson, Inc. He was formerly assistant director of BBD&O's copy department and diiector of the agency's radiovideo testing bureau. He is the author of the recently-published book, "Modern Radio Advertising." Mass Appeal A rebroadcast Monday over WNYC. New York, of a talk on "How To Live a Hundred Years Happily" drew one of the biggest mail responses in the history of the city-owned station. The talk was originally made by Dr. John A. Schindler of Monroe. Wis., over WHA, Madison, and recorded for distribution to other non-commercial stations. From A To Z Four hundred members of Congress have accepted invitations from RCA to attend the color TV demonstrations this week at the Washington Hotel. The legislators have been invited alphabetically. Those from "A to K" will view the TV showing today and the "K to Z" group will attend tomorrow. On Tuesday top government executives including members of the Cabinet and the United States Supreme Court attended the showing. TV Parleys Soon Aim Of N. Y. AFRA With or without the participation of the West Coast talent unions, AFRA and the other eastern members of the 4-A's are pushing toward the inauguration this season of negotiations for a TV talent scale. This was indicated by an editorial in the current issue of "Stand By!" official organ of the AFRA New York local. "There is less time than ever for (Continued on Page 7) Bess Named Vice-Prexy Of WPAT In Paterson Herman Bess, formerly general manager of WLIB, has been named vice-president in charge of sales and programming for WPAT. Paterson, N. J., Dow H. Drukker, Jr., president of the North Jersey Broadcasting Company, announced yesterday. Bess will work with James V. Cos(Continued on Page 5) ANA Survey Reveals Budget Increases In Several Fields; Researcher Cites Radio's Importance As Medium Infer-Amer. Group Board Meets Friday The three-day meeting of the board of directors of the InterAmerican Association of Broadcasters (AIR) will get under way tomorrow at the Waldorf-Astoria Hotel with three main points on the agenda: the selection of a site for the AIR's next general assembly; the reading of a report by Lorenzo Balerio Sicco of Uruguay on his Latin American tour, and a discus (Conrinued on Page 2) Paley Going To Coast For CBS Conferences Hollywood — William S. Paley, chairman of the board of CBS, will arrive in Hollywood on next Monday for two weeks of conferences at Columbia Square headquarters of the network. While here he will (Continued on Page 5) NAB Issues Fourth Engineering Handbook The fourth and greatly enlarged edition of the NAB's Engineering Handbook has been mailed to all member stations. A second mailing to engineers and (Continued on Page 5) High Court Upholds Judge In KFI 'Discrimination9 Case Washington Bureau of RADIO DAILY Washington — The Supreme Court has upheld the right of a trial judge to grant favors regarding trial coverage to one broadcaster which he did not grant to another. The Court refused to review the complaint of KFI, Los Angeles, that Orange County, Calif., Superior Court Judge Kenneth E. Morrison had "with intentional, purposeful discrimination" granted KVOE, Santa Ana, exclu sive rights to broadcast the verdict in the famed Overall trial. KFI had complained in a brief which termed the Morrison conduct a threat to press freedom that after it was denied permission to broadcast from the courtroom and told instead it could set up a microphone on a bridge connecting the courthouse with an adjacent building that "simultaneously with the read' Continued on Page 3) Most national advertisers will maintain their advertising budgets for next year at 1949 levels, and some will increase their budgets to meet stronger competition, according to a report oa Monday at the opening of the ANA's 40th annual meeting, held at the WaldorfAstoria, New York. These fig (Continued on Page 8) ABC Sales Executives Given New Web Posts Harold B. Day, formerly cooperative program sales manager for ABC, has been named to the newly created post of director of radio and television sales development with the ABC Spot Sales Department and Ludwig W. Simmel, who has been business manager of the network's Cooperative Program Department, has been named manager of ABC's Cooperative Program Department. The realignment of executive (Continued on Page 5) 'Sam Spade/ 'Whistler' Lead Pacific Hoopers "Adventures of Sam Spade." "The Whistler," and "Truth or Consequences' ranked one-two-three in the Pacific Program Hooperatings for September, just released. Other leaders, in order, were "Ra(Continued on Page 5) Politically -Minded A Brooklyn funeral director, A. R. Hernandez, in the person of a private citizen, purchased a series of Spanish-language spots on WLIB urging New Yorkers to "do it now! Register today! Do Not wait for tomorrow! Persons voting for the first time will have to pass a mental test. But do not be afraid of this," the mortician advises.