Radio daily (Oct-Dec 1949)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

h Section of RADIO DAILY. Friday, October 14. 1949 — TELEVISION DAILY is fully protected by register and copyright COLOR HEARINGS TO BE LENGTHY TELE TOPICS STILL ANOTHER radio fixture has made the move to tele, and like most of its predecessors, "Famous Jury Trials," as presented on DuMont this week, does not belong in front of the cameras. Set in a courtroom, the program offers no action other than the parade of witnesses to and from the stand. The result was one of the talkiest shows we've seen in recent months. ... It is understandable that the owners of radio properties would like to place their product on TV. A few such shows, through skillful adaptation, have become successful visual entertainment. But most that we've seen are not good viewing and the bad impression made by a boring video show lessens that program's chances for continued success on radio. The primary consideration in preparing a show for video should always be: Does it attract and hold the attention of the eye? If the answer is no, leave it on radio; there is still a lot of money to be made there. . . . "Trials" is a Transamerican package, directed by Charles Harrell for the producer and Frank Bunetta for DuM. John L. Clark is scripter. . . . Even the Chevrolet commercials were strictly radio, all spiel with the camera on the announcer throughout. The only thing missing was the script. • A NEW TELESCOPIC LENS that "uti** lizes the binocular principle to achieve the equivalent of a focal length of 40 inches" will be used for the Notre Dame-Tulane game over DuM. tomorrow. Developed by Harry Berch, of WKBK, and WGN-TV technicians working independently, the lens will be used to supplement the Zoomar in coverage of the game. . . . Ken Later, who has been with the William Morris Agency for the past five years, has resigned to open his own office combining personal management with the sale of properties for video. . . . Robert Stevens, producer-director of "Suspense," is working on a new CBS show — a romantic drama series to be aired every other week beginning early next month. . . . TV-Programs, Inc., is handling sales for Jason Comic Art's weather-forecasting puppet, Jingle Dingle. • ^BS HAS OBTAINED TV RIGHTS to "The Adventures of Philip Marlowe" from author Raymond Chandler. Series will be filmed in Hollywood under supervision of the web's staff there. . . Charles Hull Wolfe, copy chief of McCann-Erickson, and Elmer Davis will sit on a panel to discuss TV's effects on AM news at the NARND convention in New York, Nov. 11-13. . . . Home games of the Detroit Red Wings will be scanned for the third consecutive year by WWJ-TV. Paul Williams will call the plays. Bankroller is Stroh Brewery, through Zimmer Keller agency. Prospect Of Their Lasting Through December Discourages Proponents Of "Freeze" Ending; Inventor And Four Receiver Mfrs. Before FCC (Continued get under way. Meanwhile, testimony on the utilization of the UHF and allocations problems will be held off. There was speculation here that the decision represents the first FOC hint that it is unwilling to break down the present barrier to expansion prior to promulgation of standards for color. Meantime the Commission yesterday heard a highly technical presentation by Dr. Charles Willard Geer of the University of Southern California, who has devised a tube which he says will bring in black and white or color at will on the type of home receiver today in production through the nation. He described it as "all-electronic, directviewing, with no niters, no moving parts, no projection lenses and with no external apparatus." It is also adaptable to theater TV, he said. The tube is not yet ready to be demonstrated, Geer said, with actual completion perhaps a year off. Also heard yesterday was J. N. DuBarry, assistant to the executive vice-president of the Smith, Kline & French Laboratories. He said he was appearing simply in gratitude to CBS for its aid in the development of a color TV system to be used by Smith, Kline & French in televising surgical operations. (The equipanent used in the CBS demonsrtation was largely from that company.) Color TV, he s'aid, "Is an ideal solution for a serious problem in the teaching of modern medicine" because it makes possible once again the close-up views medical students used to be able to have before the age of specialists, when so many doctors and nurses crowd around an operating table that spectators in an from Page 1 ) amphitheatre cannot see anything. Yesterday's testimony followed a series of appearances by parts and set manufacturers Wednesday in support of the CBS contention that it would be relatively simple to get into production with home receivers for the CBS-type color system. Change-over to the individual setowner need not exceed about $100, President Milton J. Shapp, of Jerrold Electronic Corp., testified his company is prepared to make an "adapter" for present receivers which would enable the set to pick up CBS color broadcasts in blackand-white. Price would be about $40 retail, he added. President Edward F. Mulhern, of Birtm'an Electric Co., reported his firm is now turning out for CBS and others pre-production samples of a "color converter" unit which when attached to an existing set having the adapter described by Shapp would provide full-color reception. Retail cost might go to $70 — or equipment for building into new sets would cost about $50. President H. G. Hamilton, of Eastern Air Devices, Brooklyn, exhibited the small motor which his company made to operate the color disc used in the CBS color system. He testified his firm could tool up 'and reach a production rate of 5,000 to 10,000 such motors per month within 18 to 22 weeks after an FOC decision on the color question. Cost would be about $8.00 each, perhaps going as low as $5. C. P. Cushway, of Webster-Chicago, estimated that his firm can produce a color converter for the CBS-type transmission at >a cost to the present set-owner of $75 or $80. In addition, there might be service charges of from $25 to $40. Weekly Armed Forces Program To Be Presented On NBC Net Washington Bureau of RADIO DAILY Washington — The Armed Forces Hour, a weekly 30-minute program designed to present the story of unification of the armed services at all levels, will be produced by the Department of Defense over NBC Sundays, 5 p.m., beginning Oct. 30, it was announced yesterday. Originating at WNBW here, the program will combine live action with films from the files of the ser vices and special footage made for the show. In addition, plans are being made for remote pickups from the Navy Special Devices Center studios at Sands Point, L. I., the studio now under construction at the Pentagon and units of the armed forces in the field. Series will be produced by Maj. Robert P. Keim, USAF. chief of the TV section, and Lt. Benjamin S. Greenberg, USNR. Income At New High, Admiral Splits Stock Chicago — Board of directors of Admiral Corp. has approved 100 per cent stock distribution to be issued to holders of record on Nov. 21, 1949, subject to approval of an increase in authorized capital stock to 2,000,000 shares by stockholders at a meeting to be held Nov. 9. It is expected that the quarterly dividend rate of twenty cents per share will be maintained on the new shares. Nine-Month Sales Set Mark In making this announcement, president Ross D. Siragusa also reported that sales for the nine months ending Sept. 30 were at an all-time high of $77,078,151. as against $42.514.509 for 1948. Net earnings for the nine months of 1949 were $4,631,574, compared with $2,037,786 for last year. Earnings per share were $4.63 as against $2.04 last year. Sales for the third quarter of 1949 were $23,967,745 as against $15,128.165 for 1948. Net earnings for the third quarter of 1949 were $1,475,884 as against $800,489 for 1948. Earnings per share during the quarter, were $1.48 as against $.80 for the same period last year. Agency Exec. Says TV Will Surpass Radio Chicago — Hugh E. Davis, executive vice-president of Foote, Cone and Belding, told the Chicago Radio Management Club that the industry might as well face the facts now that radio cannot compete with television. While he said there would always be a place in the advertising picture for radio, it would gradually take a subservient position to TV advertising, and eventually would merely be used as an auxiliary medium. Davis's subject was "The Future of Radio" and he definitely painted a very pessimistic picture for its future. He said that radio station ownors will have to realize that they will have to be satisfied with lesser profits. He criticized talent, too, and said that they too will have to realize that it will be impossible economically for talent to receive exorbitant fees in both radio and tele. With TV in 5 years reaching nearly all American homes, and radio reaching a minority portion of the public. Davis suggested that one way for advertisers to do an effective job was to put"DTi' silhiliar shows (but not simulcasts) on both media. I