Radio daily (Oct-Dec 1949)

2 RADIO DAILY Monday, October 17. 1949 Vol.49, No. 10 Monday, Oct. 17, 1949 10 Cts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidays at 1501 Broidway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President ; Charles A. Alicoate, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Coble address: Radaily, New York. WEST COAST OFFICES 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., ■•nder the act of March 3, 1879. FINANCIAL {October 14) — NEW YORK STOCK EXCHANGE ABC Admiral Corp. Am. Tel. & Tel CBS A CBS B 22'/2 Philco 31'/2 RCA Common . . RCA First Pfd. Stewart-Warner . . Westinghouse Wesfinghouse Pfd. Zenith Radio . . High Low Close . 71/2 71/4 71/4 28 271/4 28 .14374 143% 143% . 23 3/8 231/s 23i/8 223/g 30% 121/a 72 123/g 27i/2 983/4 273/4 Net Chg. v» + % Ve 1/4 121/4 731/4 123/s 28% 99 28I/4 22% 311/4 12% 72 12% 281/2 983/4 273A — y4 — 1/4 — 1V4 + 1% — !/4 NEW YORK CURB Nat. Union Radio 25S EXCHANGE 2% 25/8 ■ OVER THE COUNTER Bid Du Mont Lab 14 Stromberg-Carlson 121/4 % Asked 15 13% Home Listening Reached New High During Series (Continued from Page 1) ing the final game of the baseball classic on Sunday, Oct. 9, when 54.6 per cent of the nation's radio homes were tuned in. A total of 65.1 per cent of all radio homes were tuned in during one or more of the five games. The average rating for the Series was 37.9. Wedding Bells Georgia De Vese, secretary to Helen Powers, administrative director of WAAM (TV) in Baltimore was married on October 2nd to Millard Baublitz, printing director for a local Baltimore concern. * COmiNG AND GOING * BERT WOODS, program director of RCA Recorded Program Services, left last Thursday for Hollywood, where he'll direct a Tex Beneke recording date for Thesaurus. G. W. "JOHNNY" JOHNSTONE, director of radio and TV for NAM, spent the weekend in Tuscaloosa, Ala., visiting his daughter, Susanna, instructor in piano and harp at the University of Alabama. Today he'll fly to Chattanooga to supervise the NAM-ABC Tuesday broadcast. BOMAR A. LOWRANCE, commercial manager of WSOC, Charlotte, N. C, is expected in New York today for conferences with the national representatives of the station. JEFF CLARK went down to the Tobacco Bowl Festival at Richmond, Va., where he was announced as a feature on "Your Hit Parade" starting October 22. GRAHAM MOORE, commercial manager of KCBQ, San Diego, is back in California following a business trip to New York. CLIFF GREENLAND, commercial manager of Associated Program Service, is attending the meetings of the National Association of Educational Broadcasters at the University of Michigan. FRED BERNSTEIN, sales manager of WTTM, Trenton, N. J., is back at his desk following a meeting in New York with the national reps, of the station. BOB KELLER, now marking the third anniversary of his radio sales promotion organization, is back from Waterbury, Conn., where he conferred with executives of WWCO, Mutual and Yankee Network outlet. GORDON GRAY, vice-president of WIP, Philadelphia, today is in Washington for a "Voice of Democracy" contest meeting. TOM KNODE, administrative assistant to the director of television operations at NBC; DON BISHOP, magazine editor for the network; JESSE BIRNBAUM, press staff writer, and WALTER SCOTT, web time salesman, week-ended in Richmond at the Virginia Tobacco Bowl Festival. J. L. VAN VOLKENBURG, Columbia network vice-president and director of television operations, on Friday was in Columbus, Ohio, to address the Advertising Club of that city on the subject, "Advertising Comes of Age with Television." CATHY MASTICE, soprano on WHOM, in Teaneck, N. J., to sing with Milton Cross' Aristo Artists concert. Tomorrow she'll leave for West Virginia, the next stop on her current tour. JOHN SCHILE, commercial manager of KUTA, Salt Lake City, Utah, was in town last week on station business and for confabs with his national reps. CONNIE DESMOND, sportscaster on CBS, on Saturday was in Columbus, Ohio, to report the game between Minnesota and Ohio State University. SEYMOUR SIEGEL, director of WNYC, today is due back in New York from a flying trip to Ann Arbor, Mich., where he addressed the convention of the National Assn. of Educational Broadcasters. MARGARET PHELAN, radio singer who had been appearing at the Town Casino in Buffalo, arrived in New York Sunday for an indefinite stay. ANNE FRANCIS, the "Bonnie Maid" of the "Versatile Varieties" program on NBC television, who has been sojourning in Orlando, Fla., will return today in time to resume her role in the show. Commercial Progress Of Video Analyzed (Continued from Page 1) with full national coverage, a halfhour show may cost as much as $50,000 or $60,000 a week for time and talent — two to three million dollars a year. After quoting figures like these to your client, . . . you can discuss how it may be possible to keep costs at an affordable basis. "Spot television is one obvious answer. Another one is the use of participation or cooperative programs. . . . Perhaps it will be possible to buy television as you buy magazines, once or twice a month instead of every week. . . . We all believe in continuity and frequency, but $60,000 per week may alter our conception of what constitutes continuity." Program-wise, Brockway predicted that such subjects as fashions, public relations, and religion may prove readily adaptable to the medium of TV. "Certainly programs designed for limited audiences will become more widespread," he said. On the subject of video commercials, he had this to say: "Many television commercials today are, in my opinion, too tricky. They have to much 'device' to get into a story. . . . The Fuller Brush man is not preceded in the home by a line of dancing girls carrying balloons and singing a jingle. He comes to the door alone, tells his story, demonstrates his product, and makes his sale. I think we could learn a lot from the Fuller Brush man's technique." REC Speakers Named For Thursday's Luncheon (Continued from Page 1) the second 1949-50 meeting of the Radio Executives Club of New York at the Hotel Roosevelt, Thursday, Oct. 20, at 12:30 p.m., it was announced Friday by John J. Karol, REC president. Subject for discussion at the luncheon-meeting will be "Television's Fifth Network," with Richard W. Hubbell acting as moderator. Among the other distinguished guests at the luncheon will be Charles (Buddy) Rogers, film, radio and television star, and Pierre Crenesse, director of the French Broadcasting System of North America. Boston Candy Makers To Expand AM, TV Use (Continued from Page 1) behalf of its Marshmallow Fluff and Seeco. H. Allen Durkee, president, and Fred L. Mower, treasurer, bought their first radio time on WNAC, Boston, when they were making their confections on a kitchen stove and selling them doorto-door. Today they employ more than 30 people, and soon will open a new $200,000 factory in Lynn, Mass. Gilchrest-Spriggs & Co., Boston, is the firm's agency. Germans Engage U. S. Agency McCann Erickon's office in Frankfurt, Germany, announces its appointment by Romika KG Lemm & Co. of that city to handle their advertising of rubber bopts. Strange Bedfellows You wouldn't expect a monkey to pick out a bunny rabbit for a bunk-mate. But there they are — both as comfortable as can be. There's a sure-fire way for time buyers to be comfortable, too, about their clients' radio advertising in Baltimore. You just buy W-I-T-H, the BIG independent with the BIG audience. W-I-T-H is the bargain buy in this rich market, sixth largest in the country. W-I-T-H delivers more listeners-per-dollar than any other station in town. That means you can get BIG results on W-I-T-H for just a LITTLE money. So if you're in the market for low-cost results, get the whole W-I-T-H story from your Headley-Reed man today. Baltimore 3, Maryland TOM TINSLEY, President Represented by Headley-Reed