Radio daily (Oct-Dec 1949)

RADIO DAILY, Monday. October 17. 1949 CHICAGO By HAL TATE THE KELLOGG COMPANY, Battle Creek, Michigan, announced this week the appointment of Leo Burnett Company, Inc., Chicago, as the advertising agency for Kellogg's Com Soya. Plans are still in the process of formation. Bad news for the black and white boys. Procter & Gamble, Cincinnati, will spend $1,000,000 in television in 1950 and are taking $650,000 out of their current appropriation for black and white to sink into television next year! No cut is planned in P & G's radio expenditures for next year; $350,000 will be added to the chunk taken out of the black and white appropriation to make up the million dollar expenditure in television for next year. The agencies now handling the P & G business will also handle the P & G television expenditures. Frank B. Falknor, WBBM assistant general mgr., appointed Stanley Levey as new assistant sales manager for the station. Before joining the WBBM sales staff in 1940, Levey was employed in the advertising departments of the Chicago Elevated Advertising Company, the Illinois Meat Company, and radio station WIND. A graduate of Tilden Technical High School in Chicago, he also attended De Paul University in this city, where he studied law before entering the advertising business. Wrigley Building habitues report that Levey has been the station's top salesman for the last five years. Schulze-Burch Baking Company of Chicago, for their Flavor-Kist 4in-1 Saltine Crackers, has started a mystery voice show on KCMO, Kansas City, called "Who's Talking?" broadcast across the board from 3:00-3:15 p.m. The program is a Hal Tate Radio Productions package. The Schulze-Burch account is handled by the Gordon Best Agency in Chicago. Frank Morr, account executive, says that if the KCMO test is successful, the program will be expanded into other cities where Schulze-Burch products are sold. Pialgy OnWWRL WWRL, New York, will offer the city's only regularly-scheduled Rumanian language program starting Saturday, Oct. 15, 9:30-10 p.m. The program, to be offered for participating sponsorship, will star Pia Igy, Rumanian coloratura soprano and former prima donna of the Royal Opera House in Bucharest. Lenn To Lecture Joseph A. Lenn, vice-president in charge of sales for WHLff, Hempstead, L. I., will appear as guest lecturer Oct. 20 at a class of the basic radio and television course, School of General Studies, Columbia University, to be held in NBC's Radio City studios. Mainly About Manhattan, . . i • • • IT SEZ HERE: Behind-the-scenes battle between Philco and NBC-TV has the top brass at the web biting their nails. . « • Radio scuttlebutt has Aly Khan buying heavily into a major network. . . . Bruce Dodge, a fixture at Biow's for more years than we can remember, has turned in his resignation as production head of the H'wood office to go into the packaging biz for himself with Bob Hawk. His "Take It Or Leave It" chores will be taken over by Ed Feldman who leaves for the gold coast today. . . . Marilyn Maxwell is another leading candidate for the Mary Martin role in the road company of "So. Pacific." . . . Dane Clark assays his first shot at video tonight on the Chevrolet NBC stanza. . . . James Shelden, who started as a page boy at NBC 8 years ago, returns to his old alma mater as producer and TV director of "We the People" when it makes its switch to that web, where it also originally started in 1936. . . . Maxine Keith readying a new video series called "E'way Success School." . . . Aside to Geo. McGarrett: Sorry, old chep. I don't catch the show regularly — and that had been an early impression that had lingered. . . . Ford signing up the Kay Kyser Kollege of Musical Knowledge as a TV package. . . . "Share the Wealth," which was a local opus on WOR some time ago, becomes a coast-to-coaster on ABC tonight with Bill Slater as emcee and Waltham wctches picking up the tab. ft ft ft ft C • • 'Irving Mansfield's "This is Show Business" makes for lively listening and viewing, especially when Abe Burroughs is in the groove. Last week he was in rare florm. When Gene Martin offered his problem (he didn't know whether or not to continue trying to make the grade as a singer or quit the business and go to work in his old man's drugstore), Abe cracked: "Why not do both? You might become another Ezio Pillza." And to Sue Ryan, who didn't want her child in showbiz, Abe commented that she had made a wise decision. "After all," he said, "she's liable to grow up into another Margaret O'Brien — and then you'll never be able to get married again." ft ft ft ft • • • AROUND TOWN: "Those Westerns on TV are so old," memos Leo De Lyon, "I just saw one in which Roy Rogers was only up to his second guitar lesson." . . . The minute the Yankee flag went up, Roberta Quinlan was on the phone to remind Morey Amsterdam that he had lost his bet and that he was due in Times Sq. to push a peanut across the street with his nose. . . . After the final telecast of their DuMont Saturday-niter, "Spin the Picture," producers Wilbur Stark and Jerry Layton threw a terrific party — not for the brass or any of the high echelon — but for the cameramen, soundmen, engineers, scripters, musicians and cast. . . . Jeff Clark, the young singer who idolized Frank Sinatra as a kid, hits stardom after two short years as top vocalist on the Hit Parade. . . . Marie Wilson has asked Carl King, handsome TV emcee, to take a screen test for her next film. . . . Vic Damone set for H'wood's Macombo on Nov. 1st. ft ft ft ft • • • For a femme audience show which combines taste and stature with broad family appeal, we give you Kellogg's "Mother Knows Best" heard on CBS 5:30-6:00 on Saturdays, produced and written by Herb Moss. Which is hardly surprising since everything that Herb has been connected with these past dozen years (Truth or Consequences, Vox Pop, Hildegarde, etc.) has always had the stamp of real quality. There are certainly plenty of television shows around that could stand his touch, but the guy -claims he prefers to stay in radio where he'll get rich quickly and age slowly. AGENCIES DONALD P. CAMPBELL has moved from MBS to television sales staff of Edward Petry & Company, Inc. in New York City. In addition to MBS, Campbell's former affiliations in broadcasting include: NBC, ABC and WEST, Easton, Pa. He is a graduate of the University of Pennsylvania, and served during the war as a lieutenant (jg) in the Navy. STUART B. GREENFIELD ASSOCIATES have been appointed to handle publicity-public relations for Toy Metal Products Company, makers of "Kiddyware" and "Welkerware" children's toys, also for Postal Drug Company of New York. GREY ADVERTISING AGENCY has been engaged by Textron Inc., to handle all advertising of its Nashua Mills divisions and Poses, effective January 1, 1950. Nashua Mills markets a wide variety of textile products and Poses is a newly acquired subsidiary. ROBERT LEWIS SHAYON, one of the country's better known radio figures, and William D. Patterson, magazine publisher and foreign correspondent, have become members of the Fred Smith & Co., Inc., public relations and business consultants. EMCEES... and Beginners Want to go places in Radio, Television? 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