Radio daily (Oct-Dec 1949)

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6 RADIO DAILY Monday. October 17, 1949 ★ THE WEEK IN RADIO ★ Advertisers To Boost Budgets • By AL JAEGGIN =^=^^== N€UJ BUSINESS KTTV, Los Angeles: Interstate Bakeries have contracted for twenty-second spot announcements for the following days: Sunday, Monday, Tuesday, two on Thursday, and Friday. Contract runs for 52 weeks, with the account placed through Dan B. Miner Company, Los Angeles. Welch's Restaurant has purchased one-minute spots once weekly for 52 weeks. The account was placed through Bruce Altman Advertising Agency, Los Angeles. Richfield Oil Corporation has signed for two one-minute spot announcements weekly on a 52-week contract. Dorr Walsh placed the business for Hixson & Jorgensen, Inc., Los Angeles. Eastern Columbia, local department store, has contracted for a one-minute spot announcement once a week for 52 weeks. The account was placed through the Stodel Advertising Company, Los Angeles. Victory Packing Company, packers of dog food, have contracted for a one-minute spot announcement once a week. The contract is for 52 weeks and was placed through W. C. Jeffries Company, Los Angeles. WQXR, New York: Liberty Music Shops signed a 52-week contract marking the firm's fourth year as sponsor of "Record Rarities," heard two nights weekly, 9:30-10 p.m. The Kaufman Carpet Co. has bought five 15-minute record programs, 11:30-11:45 a.m., MondayFriday, and another quarter-hour on Saturday at 9: 15. The Citywide Independent Citizens Committee for the election of Herbert H. Lehman, the Women's Division of the Citywide Independent Citizens Committee, and the Campaign Committee for Morris, Uviller and Deserio, have bought a total of 21 15-minute periods for political talks, started Thursday, October 6. Helen Hayes Cancels Fall CBS Radio Series (Continued from Page 1) of their 19-year-old actress daughter, Mary MacArthur. The radio series was scheduled to return Oct. 9. It was understood at that time that Miss Hayes would begin her CBS series late in October. In place of the Helen Hayes show, the sponsor, America's Business Managed Electric Light and Power Companies, will continue to present "Meet Corliss Archer," originally a summer replacement and later extended to cover the October broadcasts during Miss Hayes' absence. Wedding Bells Barbara Keating, script writer on the Margaret Arlen program over WCBS, was married Saturday in the Church of the Immaculate Conception, Scarsdale, to George Peabody, Jr., president of George Peabody & Associates, public relations firm. MOST national sponsors will maintain their advertising budgets for next year at the levels of 1949 while some advertisers will increase their budgets to meet stronger competition, according to a survey conducted by the Association of National Advertisers. John F. Kurie, ANA v-p for media and research, told the 40th annual meeting of the organization that the survey showed a tendency toward increased advertising budgets, primarily in five fields: beer and liquor, office equipment, business and finance, gas and oil, food and groceries. A greater use of spot radio, especially for promoting tourist trade, by the State of Maine was forecast also by T. F. Flanagan in a speech delivered before the Maine Development Commission. . . . One company which heretofore has made little use of radio, the Waltham Watch Co., has decided to enter the all-out competitive field with the purchase of a new ABC audience participation show, "Share the Wealth," under a 39-week contract, effective Oct. 17. . . . The Revere Camera Co. of Chicago, signed a 52-week contract with ABC for the web's recently-acquired "A Date With Judy" program, Thursdays, 8:30-9 p.m., EST, effective Nov. 10. In pointing out that the sound broadcasting industry itself is coming into an era of real competition with television, Crosley Broadcasting Corp. president James D. Shouse urged the FCC to authorize an increase in power for clear channel stations. Unless this is done, Shouse warned, the whole economic base of broadcasting may collapse, "and it need not necessarily be a slow death." . . . The "low-power era" of FM broadcasting is at an end, according to William E. Ware, FMA president. As examples, he pointed to the FCC's licensing of 30 FM stations to operate at full power: three at 50 kw or more, two at 40 kw or more and five at 20 kw or more. . . . A statement issued later in the week by the FMA declared that there are more FM-equipped homes in metropolitan New York than there are AM-equipped homes in any one of 26 states. . . . The RMA announced that radio tube sales rose sharply in Enters TV Set Field Telequip Radio Company, Chicago, a major manufacturer of electronic test equipment, has announced a full line of TV receivers ranging from a 12% -inch table model to retail at $199.50 to a 16-inch deluxe console at $339.95. Edward E. Arkin, president of Telequip, said that his company is in full production of the new home line and has made initial shipments to distributors. Featuring built-in antenna, "Tru-lock" picture control, automatic gain control and simplified channel selector, the new Telequip sets have mahogany cabinets in light and dark finishes. August to a total of 13,505,940 compared with only 10,117,925 in July. . . . The Western Electric Co. decided to quit commercial production of microphones, loudspeakers and discreproducing equipment in order to concentrate its facilities toward supplying the needs of the Bell Telephone Co. and the growing requirements of the armed forces. NBC announced "top brass" reorganization. Joseph H. McConnell, executive v-p of RCA, was named president of the network to succeed Niles Trammell, who became chairman of the board of directors. David Sarnoff, who served as chairman of both boards, will continue in his RCA post. . . . Mutual's board meeting ended with the first public, official indication that the radio network was planning a new TV web. . . . Columbia's chairman of the board, William S. Paley, will be at the network's Hollywood headquarters today for the beginning of the two weeks of conferences on operations, programming and station relations. ... In an effort to further intra-network coordination and development of affiliates on local levels, the American Broadcasting Co. sent out two contingents of top officials and flacks on eastern and midwestern tours. Harold B. Day, formerly cooperative program sales manager for ABC, has been named to the newly-created post of director of radio and television sales development with the web's spot sales department. Ludwig W. Simmel, business manager of the net's cooperative program department, was promoted to manager of the department. . . . Herman Bess, formerly general manager of WLIB, New York, was named v-p in charge of sales and programming for WPAT, Paterson, N. J. Charles Hull Wolf, who was formerly assistant director of BBD&O's copy department, was named director of radio and television copy for McCann-Erickson, Inc. . . . Charles Oppenheim, assistant director of CBS program promotion, was promoted to the post of director of the department, succeeding Neal Hathaway who resigned to join Benton & Bowles. New Bent-Gun Ion Trap Better pictorial resolution as well as greater simplicity and economy is claimed for the bent-gun ion trap featured by current DuMont TV tubes in the 12i/2", 15V2", 16" and 19" sizes. Purpose of an ion trap is to eliminate discoloration of the TV tube screen due to ion bombardment. The bent-gun design featured exclusively in DuMont TV tubes, effectively eliminates screen blemishes due to ion bombardment, and offers the advantages of short neck length, because of the space saved by eliminating the double beam bending magnet PROMOTION Special Xmas Series Boston — Kasper-Gordon, Inc., producers of transcribed radio and TV programs, is producing what as claimed to be the first department store television series on film, synchronizing the action of marionettes with dialogue and sound. As in the firm's transcribed radio package, "Adventures in Christmastree Grove," the video series will consist of 15 quarter-hour programs, open at both ends for the local sponsor's commercial. The series will be offered exclusively to one sponsor in each city. Rates per episode start at $150 in the smallest markets. Kasper-Gordon plans to lease the films as instore features in cities without TV facilities. A special 60-minute version is planned for home movie rental during the Christmas seaston. No Tears, No Gore Latest promotion of WNEW, New York, is a series of posters to be used in Fifth Avenue buses and taxicabs. One set proclaims, "No Sob Stories On Your Favorite Station For Music And News, WNEW," the other, "No Murders On Your Favorite Station For Music And News." Posters are three-color. New G. E. Dual Stylus A dual stylus has been added to General Electric's "electronic reproducer" for playing microgroove and standard records merely by depressing and turning a red button on the top of the tone arm. The new stylus is being used with a new G. E. 3speed automatic record changer incorporated in two radio phonographs (Models 329 and 330). It will also be used in other models scheduled for shipment later this year, according to W. M. Skillman, manager of receiver sales. Stork News John C. Alicoate, son of Charles A. Alicoate, became a father yesterday with the birth of a six-andone-half-pound baby girl at the New York Hospital. WANT TO BOOST YOUR HOOPER? Reach by mail a new complete list of TELEVISION OWNERS in all important TV markets. $18.75 per M names, addressed on your envelopes DUNHILL INTERNATIONAL LIST CO. 565 Fifth Avenue, N. Y., PLaza 3-0833