Radio daily (Oct-Dec 1949)

Record Details:

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ARE YOU DELIVERING WHERE IT COUNTS ON THE PACIFIC COAST? Wherever your important markets are on the Pacific Coast, Don Lee can be depended upon to deliver the goods . . . because Don Lee, and only Don Lee, has a local network station in all of 45 important markets. Only Don Lee can sell your product to these 14 million people where they live and spend their 15/2 billion dollars a year. Pacific Coast radio is different because of the Coast's rugged terrain. Mountains (many over 14,000 feet high) surround nearly every important market and make long-range broadcasting difficult and unreliable. A great many local network stations are necessary to reach the people where they live and where they spend their money. This is Don Lee coverage! Only Don Lee has enough stations (45) to broadcast your message from within the Coast's 45 important sales markets. No other Pacific Coast network has even half as many stations as Don Lee. Advertisers who know the Pacific Coast know that long-range broadcasting is not reliable in many lewis allen weiss, Chairman of the Board • willet h. brown, President • ward d. ingrim, Vice-President in Charge of Sales 131 3 north vine street, Hollywood 28, California • Represented Nationally by john blair & company Of 45 Major Pacific Coast Cities