Radio daily (Oct-Dec 1949)

Record Details:

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of the important markets. That's why Don Lee regularly broadcasts as many (often more) regionallysponsored programs as the other three networks combined. When you want to sell all of the important markets on the Pacific Coast, use the only network especially designed for the Pacific Coast: DON LEE. Don Lee Stations on Parade: KXOA — SACRAMENTO, CALIFORNIA Sacramento County alone has a population of 256,400. Its natural trading area (45 mile radius) has an estimated population of 500,000. Comprehensive surveys show that throughout this area, radio listening is confined almost entirely to Sacramento's local stations. KXOA's clear signal on 1,000 watts gives you positive assurance of merchandising coverage "from within" this important market, whose metropolitan county area ranks 9th highest in retail sales on the Pacific Coast — 67th in the nation. When you buy Don Lee, you dominate the whole Pacific Coast through local coverage from within 45 important markets — where the people live, where they spend their money. The Nation's Greatest Regional Network