Radio daily (Oct-Dec 1949)

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Section of RADIO DAILY. Tuesday. October 18, 1949 — TELEVISION DAILY is fully protected by register and copyright THREE NETS SIGN ASCAP CONTRACT TELE TOPICS I N THE new, half-hour version of "Sup' per Club," which bowed on NBC Sunday, Chesterfield and the NewellEmmett agency have tried to duplicate the informality, warmth and charm of their highly successful Arthur Godfrey show on CBS. That they failed to achieve this goal should be no reflection on Perry Como and the others on "Supper Club." It's just that Godfrey's presence in front of the cameras cannot be matched. Como is good, but he'll need more help than he received on the opener. . . . The music, supplied by Como, the Fontane Sisters and Mitch Ayres' ork, was fine, but the show lacked action and was weak visually. A brief appearance by Milton Berle was more Texaco commercial than entertainment, and a series of tableaux worked into a comedy bit about a song plugger was only fair. Closing the Sabbath show with a hymn was most welcome, but we thought the accompanying window dressing was maudlin and unnecessary. • CBS says that the folding of Ken Murray's "Blackouts" on Broadway will not affect the web's plans to star Murray in a series. Meanwhile, Murray is getting a cool $2750 per week from the web for doing nothing, but CBS will not put the show, budgeted at around 15 G's, on the air until a bankroller is found. . . . Lever Brothers has signed Schwerin to test nine recorded installments of "The Clock" before the end of the year. Program and commercials will be tested with reports to go to the three agencies on the show, FC&B, JWT and R&R. . . . ABC has acquired exclusive sales rights to the Three Stooges for TV and has recorded a 30-minute audition directed by Phil Berle, Milton's brother. • A NEW gimmick in time sales is being ** used by WAAM, Baltimore. Salesmen calling on local accounts carry portable, Motorola seven-inch receivers to show prospects the station's afternoon programming. Station officials say the technique is paying off in contracts. . . . One of the best audience promotion pieces we've seen is a 9 by 12 inch photogravure booklet by WBKB, Chicago. Besides plugging local and network talent and shows, book takes viewers behind the scenes, shows them how TV works and introduces them to execs and staffers. . . . American Museum of Natural History is cooperating with Wm. Morris and Monte Proser on a new moppets series titled "Junior Explorers." . . . Someone should wise up the WDTV flackery about news. Yesterday this department received from the Pittsburgh station the hot news that Dr. DuMont received an honorary degree from B'klyn Poly on June 15. To top it off, the July issue of Tele-Tech was listed as source for the story — the station is owned by DuMont. Zworykin Reveals Super-Sensitive Tube West Coast Bureau of RADIO DAILY Hollywood — Laboratory development of a new pickup tube with the sensitivity of the human eye was disclosed here at the weekend by Dr. Vladimir K. Zworykin, vicepresident of RCA Laboratories. Speaking before the Society of Motion Picture Engineers, Zworykin said the new tube, named the photicon, would permit elimination of previously required multipliers and make possible construction of simpler and smaller tubes and cameras. The greater sensitivity of newer tubes, such as the photicon, makes them eminently suitable for color, he added. Tele will find usefulness to mankind far beyond the entertainment service it provides as the result of the development of new supersensitive tubes and smaller, more compact camera equipment, he said. In amplifying his prepared talk, he declared that TV was only on the threshold of the greater good it can serve mankind in every walk of life. He envisioned practical applications in science, education, surgery, and industry. Video techniques, he pointed out, can be applied to great advantage in the scientific field, in particular. In astronomy, he said, an obvious use is to let the camera substitute for the observer at the eyepiece of the telescope, making possible remote control of the instrument with a minimum of disturbances. NBC Plans Revival Of 'Broadway Revue' "Broadway Revue," top-flight revue sponsored on NBC and DuMont last season by Admiral, will be incorporated in NBC's upcoming three-hour "Saturday Night" program, it was announced yesterday by S. L. Weaver, web veepee in charge of tele. "Broadway Revue" would again be produced and directed by Max Liebman. The three-hour program, which is being offered to 12 advertisers on an entire-show participation basis, is designed "to follow groups of Americans as they go about their Saturday night diversions." A simulated hour at the movies, another at the theater and a third, comprising night clubs, radio and vaudeville, have been blocked out as the main segments of the show. Vance Joins WOAI-TV San Antonio — Fred Vance has been appointed television sales executive for WOAI-TV, which is expected to start test patterns in the first week of November. Vance was formerly associated with the national sales department of KMPC, Los Angeles. 'Black Robes' Moves "The Black Robe," NBC-TV courtroom drama, moves to a new time, Monday, 9-9: 30 p.m., starting tonight. This is the period vacated by "Colgate Theater." Press-Time Paragraphs Johns Hopkins Announces Award Winners Baltimore — Guy DeVry, 30-year-old New Yorker, has won first prize in the Victor Frenkil Television Play writing Award offered nationally by Johns Hopkins University. DeVry received the SI 50 prize for his play, "The Man Who Ordered Apple Pie," which will be produced by the school Playshop. Awarded honorable mention were W ard Wagnon, of Baltimore, and Ruth K. Forinash, of San Fernando, Calif. Rate Boost Announced By WFIL-TV Philadelphia — Rate increase from $550 to $700 per evening horneffective Nov. 15 was announced yesterday by WFIL-TV. Effective Dec. I, ABC network rate for an evening hour on the outlet will be boosted to $1,000, which is double the WFIL-(AM) rate. General manager Roger W. Clipp predicted a basic evening rate of $2,000 within two or three years. Howard Bay To Bo Sets For Y&B Shows Howard Bay, prize-winning Broadway set designer, has been signed by Young & Rnbicam to do the backgrounds for two of the agency's shows, "Silver Theater" and the Fred Wiring program, both on CBS. Bay has worked for some 60 Broadway productions, his latest work appearing in the forthcoming musical, " Montscrrat " 5-Year Agreement Grants Blanhet Use of Music (Continued from Page 1) DuMont, has agreed to the terms of the pact and probably will sign by the end of this week, it was said. Agreement covers blanket licenses for the nets and their individually owned and operated stations, with clearance at the source on network shows. Rates are approximately those for radio use — 2.75 per cent of gross time sales for networks and 2.25 per cent for stations — plus 10 per cent. Prexy Mark Woods signed the contract for ABC; Lawrence Lowman, vice-president, signed for CBS, and Charles R. Denny, executive vice-president, signed for NBC. Fred E. Ahlert, president of Ascap signed for the society. WOR-TV, New York, key station of the planned Mutual TV network, has requested an Ascap license on a per-program basis, it was said. Until Dec. 31, 1948, Ascap allowed network use of its members' music without charge. Because contract agreement could not be reached by that time, the Jan. 1, 1949 deadline was extended to Mar. 1 and later was extended monthly until the present time. The agreements signed yesterday must be ratified by 80 per cent of the Society's writer members and publisher members, who assigned their rights to Ascap for a two-year period instead of the five-year period covered by the contract. No difficulty is anticipated in securing members' agreement. Crosley Shifts Terry Cincinnati — Marshal N. Terry will shift his duties from the television administrative field to become vicepresident in charge of merchandising for the Crosley Broadcasting Corporation following a brief vacation, officials of the firm said yesterday. Terry, formerly vice-president in charge of tele, will devote a major portion of his time to the establishment of a merchandising operation in the television field. TV activities of the Cincinnati, Dayton and Columbus stations of Crosley will be coordinated through R. E. Dunville, vice-president and general manager. J. M. Zinselmeier will continue as director of merchandising of WLW. In addition, his duties are being increased to encompass market studies in connection with future expansion plans of Crosley Broadcasting.